Adidas Increases Investment In China'S Supply Chain, Signing Asia Pacific Automation Intelligent Allocation Project

Adidas Tim Mangham, senior vice president of supply chain management in Asia Pacific region, was invited to participate in the global cooperation cloud docking of Suzhou industrial chain, and signed a memorandum of investment in Adidas Asia Pacific automation intelligent allocation project.

? ? Chinese consumers' desire for healthy life is increasing day by day. At the same time, China is also actively promoting national fitness programs. The sports industry plays an irreplaceable role in meeting the growing needs of the people. Adidas has a solid brand foundation and strong new strength. It has full confidence in the development of China's sports industry in the future and will continue to strengthen it. Investment in China market.

To better meet the needs of the market and provide consumers with the best service and experience, Adidas plans to invest in Suzhou Industrial Park again, and introduce the world's most advanced automated warehousing and logistics equipment and technology to build the Asia Pacific automation intelligent distribution project into an intelligent demonstration project that meets the global FM and LEED gold standard.

This will not only further improve the supply chain layout of the brand in mainland China, but also create more job opportunities for the local community and help create an eco industrial chain with interaction.

Since 2007, adidas has built its sales headquarters in China, Suzhou first logistics center and Suzhou second logistics center in the industrial park of Suzhou, which has a profound impact on the brand layout in China. ,