A Share Net Red Concept Relay Race: On Saturday, "Down" Meng Jie Shares "Superior" Share Price Hype Hot Performance Difficult.

The letter of concern from the Shenzhen Stock Exchange failed to stop the dust of the dream market.

In May 19th, Taobao's first net red lady anchor's virgin's shares were again trading on the same word. Since the signing of the strategic cooperation agreement with the direct seeding organization of the electricity supplier in May 11th, its share price has gone all the way. As of now, there has been a daily limit of six consecutive trading days, with a total gain of 77.08%.

Although it was questioned by the Shenzhen stock exchange that there may be violations of the letter, the insider dealing and the reduction of shareholders, the price of the shares of Meng Jie still stands. As of May 19th, its dynamic P / E was 110.7 times, much higher than the median of the P / E ratio of 41 times in the textile industry.

In the rendering of the concept of net red live broadcast, there are a few listed companies that have the "treatment".

Since last year, with the increasing popularity of live TV business mode, the A share red concept stocks have taken turns. Before a week on Saturday, the stock market was trading for 18 days. After that, a new culture was caught up with Li Jiaqi's express train, which was five times continuous. Recently, the royal family remittance was also promoted for five consecutive days.

But after the tide receded, the first quarter of Saturday lost fifty million of its losses to the altar, while the royal family was questioned by the regulatory inquiry, and the 35 interconnected violations were reduced. Speculation about the concept of net red has also become an unstable factor in stirring up A shares.

"Future live goods will be an important scenario. In the long run, it will produce some effect on performance, including Dong Mingzhu's live trial broadcast. But at present, the whole net red and live broadcast business mode is still very elementary. It depends on price and traffic volume to win. Many A shares have been heated up by the net red concept stock. In May 19th, Pan Helin, executive dean of the digital Economic Research Institute of Zhongnan University of Economics and Law, pointed out.

Stock prices skyrocketed and performance is hard to cash in.

Wind data show that at present, the total number of listed companies involved in the net red economic concept stock is 36, mainly in the media, commerce, textile, computer and other fields. Its share price has ushered in the high light moment. The share price amplitude has been above 20% this year, but with the upsurge receding, the share price of the branch company has dropped sharply.

Reporters found that there are three main ways for these enterprises to get involved in the concept of Internet red economy and live broadcast. One is to sign the "take goods" agreement with the net red anchor as a brand name, and a typical product like the golden ham is sold out after the live broadcast of the network anchor host, and the company's share price has also greatly improved. Typical is Meng Jie shares and new culture; the last is the acquisition of MCN enterprises or internal incubation MCN, live broadcast and other businesses, such as Saturday, mango hypermedia, etc.

However, from the perspective of financial data, the flow and heat brought by live broadcast do not enhance the performance of enterprises, and there is a big deviation between current valuation and fundamentals.

Specifically, in the 36 concept stocks, there were 18 companies with net profit falling in 2019, and 25 in the first quarter of 2020, including 12 in the first quarter.

More typical than Saturday, as the most popular Internet red concept stocks, on Saturday, under the catalysis of the company's remote network, it created 26 days, 17 daily trading myths, which rose more than 330% in one month, and the highest price earnings ratio had broken through 332 times, but its performance was not stable.

During the epidemic, there was an upsurge in live goods, but it lost 50 million 504 thousand and 400 yuan on Saturday. On Saturday, it pointed out that in February, the joint subsidiary company looked forward to the network to jointly build an online distribution platform to open up business. Although GMV has achieved tens of millions of achievements, the operating costs in the first quarter have been running as a result of the larger cost of management, sales and financial expenses.

As of now, stock prices have dropped sharply on Saturday, closing at 20.40 yuan in May 19th, down 44.20% from the highest price since this year.

At present, the concept of net red and live broadcast is more to earn traffic rather than to earn profits. Relying solely on the head net red, including the strong net red from IP, often needs to pay a higher cost. Net red live concept is more a new (Sales) mode, and the whole mode is not yet mature. At present, many stocks on the A stock market have been heated up, and the value has been seriously overdrawn, which does not necessarily really benefit. It has not been reflected in the performance and needs to be treated with caution. Pan and Lin pointed out.

A new retail industry analyst at a medium-sized brokerage firm in Southern China also pointed out: "at present there are many institutions such as MCN and generation operation, but the industry is still at a very early stage. The listed companies such as Han holdings have not yet been profitable, and their dependence on single IP is more than half of their revenues. The pure MCN is even more scarce in the A share market. "

Speculation is looming.

What is worth noting is that the difficulty of performance is only a part of the survival status of the net red stocks. What's more, under the banner of net red economy, there is a speculation that "auxiliary" shareholders reduce their holdings.

Once announced that the acquisition of MCN organization Shanghai Wan Rui's 35 interconnection, it also violated the "flicker restructuring", "letter Phi violation" and "shielding shareholder reduction" counter scale.

Gong Shaohui, the company's real controller, made a preliminary contact with Shanghai Wan Rui in January 15, 2020. Only through a few days' telephone communication, he thought that Shanghai Wan Rui was of better quality. In January 21st, he arranged the company with the controlling shareholder of Shanghai Wan Rui Xing Xing factory to sign a major asset reorganization intention agreement, and the whole reorganization decision time was only 11 days.

It is worth mentioning that because of the objection to the reorganization, She Zhihui, then chief financial officer, and Xu Xinxin, then Secretary of the board of directors, left office on the day of signing the agreement. Finally, the reorganization was decided only by the chairman, general manager and Secretary of the board of directors, Ding Jiansheng.

After the announcement of the restructuring announcement, the company's stock price continued trading for eight consecutive trading days. During the three time, the abnormal fluctuation of trading reached 114.65%. During the stock price rise, Gong Shaohui disclosed the reduction plan on the day of the lifting of his share holdings.

The market was dubbed the "second" Saturday's Meng Jie shares, and was questioned by the Shenzhen Stock Exchange about the compliance of information disclosure.

According to the public cooperation content, Meng Jie shares its cooperation with Taobao's anchor, Wei Ya, in consumer feedback, product sales, portraiture and public interest.

But very unusual is that Meng Jie shares and modest search culture signing day in May 11th, but in May 8th Meng Jie share price took the lead in trading. In addition, Meng Jie shares did not disclose the content of the strategic cooperation in detail. Apart from suggesting that the signing of the contract will not have a significant impact on the production and operation of the company, it is not known until now that the signing of the contract will not have a major impact on the production and operation of the company. During the stock price rise, the largest shareholder, Wu Jing, was reduced for 3 consecutive days in from May 12th to 14th.

In May 19th, the economic report reporters repeatedly called the Ministry of finance of the Ministry of Finance in twenty-first Century.

"At present, there are many brands in the market, but most influential head broadcaster has a strong bargaining power. The spot fee of a live broadcast is more than ten thousand, or even higher. There will be a sales division later, and the brand side is basically losing money." The analysts interviewed pointed out.

Earlier, in the face of investor research, the management group of Meng Jie said that the cooperation between the company and Wei Ya Fang had "no exclusionary provisions", and pointed out that "the specific details of the two parties involved are not for commercial reasons."

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