Successful Selection Of Brand, Selection Of Flowers Or Comparison Of Planting Trees

　　 brand Cultivation is something that brand owners have been trying to do, whether he is active or passive, whether it is professional or not professional. The quality of brand cultivation is directly related to whether the brand can grow or develop. While the helmsman is interested in the brand, he wants immediate benefits or long-term benefits. It all depends on your choice.

　　 But how can we develop brand culture more effectively?

We should first distinguish clearly whether we are making a brand or a trademark. The brand is a three-dimensional entity with vitality and thinking, and the trademark is only a label. The former lives in the mind of consumers, and the latter exists in the eyes of consumers.

If we are committed to cultivating a brand, I think it is very important to define our brand goals and cultivate our ideas.

　 Brand cultivation, are you planting trees or planting flowers?

Floral Advantage It is beautiful, dazzling, and the disadvantage is that the cycle is too short. If the goal of our brand cultivation is to plant flowers, it will bloom beautifully in the short term. The brand will grow rapidly and become a leader in the market, and even become the most dazzling star in the market, but it may soon wither. This kind of brand operator is holding the goal of planting flowers. He is eager to see success. He can not be calm in strategy, planning and layout. He lacks patience in the market to wait for the lack of persistence, and no longer pays attention to quality and concerns consumers. Just like that kind of short-term bloom, simply pursues sales, blindly lowering prices, blindly spreading product lines, blindly relying on blind channels, and this may be his dream of several branches of flowers, may also become his nightmare. As everyone knows, when the flowers turn down, the operators will find that the market will shrink under the condition that they will not be able to recover.

The disadvantages of trees are slow, and their advantages are rooted in talents and able to withstand wind and rain. To cultivate brands like cultivating trees, first of all, is the positioning of the pattern and strategy. Only when the goal is established, will the brand operators choose to be patient and step-by-step in order, not anxious, not impetuous, because he knows that trees can be planted in ten years. They will choose to plunge deep down like roots, do a solid job in products, do a good job in teams, and do internal control well, so that they can build solid foundations and absorb nutrients and grow steadily. They will continue to grow like trees, and choose only one trunk like trees. Even if branches and leaves are flourishing, there will be only one trunk. If necessary, they will even cut off some unnecessary branches to ensure that the trunk is straight up and up. Operators who cultivate brands like planting trees will stick to the main business focus, persist in hard work, improve themselves, stick to product quality, learn to wait for planning, pay more attention to market health rather than simple sales.

A successful brand must be a big tree, standing on the market. It has no fancy planning, advertising and packaging, but it can withstand the wind and rain of the market, and even stand upright for a hundred years.

Therefore, the real breeding brand is planting trees.