Public Comment On Takeaway And Wechat Integration

< p > a takeaway belongs to a large chain restaurant, such as KFC, McDonald's and tea. Generally, this company tends to do takeaway by itself. There may be a third party company to help them make the system or even call center.

We also invested in a third party company, "Zhi long," and they had John, a businessman.

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< p > another kind is hungry mode, students take away.

Students are naturally a takeaway market, which is characterized by a low profit margin.

The charging mode is not through paction commissions, like hungry or service fees.

It may take some time to produce business models in the future.

Students are far away from us. Our core user group is still white collar.

The cooperation between public comment and hungry is win-win for all of us. We do not need to spend too much effort to get these businessmen in.

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< p > Third, that is, the take out of the meal, the food coming to me, and the ordering of me is all this kind of mode. We have received some data from our platform. The data are also good.

In fact, the distribution is still very complex, more complex than the distribution of electricity suppliers.

The time requirements are high, there are obvious peaks and non peaks, and personnel efficiency is improved. These are very complicated.

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< p > fourth is white-collar takeaway, medium and high-end fast food, about 30-50 yuan. Generally, this kind of shop itself has the ability to take away, has its own distribution team, and matches with our user groups.

We plan to do this first, because this piece is profitable, and the point of deduction is also good, and no one else is doing it in Shanghai.

We do more profitable business ourselves.

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< p > so takeout is more of a platform for us to bring in more businesses and make consumers feel rich.

We mainly take the white collar takeaway as a profitable business in takeaway and do not intend to expand too much.

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< p > the strategy we put forward this year is "upward traffic flow". In fact, the traffic in other places, we think this traffic will stay there. We do not expect this traffic to become our own traffic.

But this docking is mainly to meet the needs of light scenes or long tail. For example, if you are on the map, you are looking for it. You can see that there are restaurants and hotels nearby and use these services directly on the map.

First of all, map is the place to find beer and skittles or long tail needs.

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< p > we think that a company can only have a core "a href=" http:// "www.91se91.com/news/index_c.asp" > location /a >, for example, Taobao is shopping, WeChat is social networking, Baidu is search.

But this platform can also have services to eat and drink.

But this can not compete directly with beer and skittles. Such a large platform is not good at it, nor is it the core positioning of user brands.

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< p > the main purpose of our cooperation with Tencent is to socialize.

Like WeChat now, there is a cooperation in sign in there, there will be a business link after sharing the circle of friends.

After that, there will be a cooperation in the "discovery" entrance, but now it is looking at the specific form. Jingdong has released a "a href=" http:// www.91se91.com/news/index_c.asp "shopping" /a "entrance, but it feels quite hard. We are still seeing whether there is a better way to blend with the society.

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< p > traffic is not the most important. It is possible for short-term traffic to increase by twenty or thirty, but we are looking forward to medium and long-term development.

Like a friend circle to share the business link, this logical sense is smooth, we will continue to do some social chain to get through.

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< p > > we a href= "http:// www.91se91.com/news/index_c.asp" > social element < /a > has been lacking, but we can not do it ourselves. Social interaction is also a very important part of eating and drinking.

So we can have a docking with WeChat.

In addition, I do not think WeChat can do all the O2O. He is mainly social networking. O2O may be an ancillary attribute. If we can make money in the future, it is how to divide money.

When we communicated with the Tencent, we found that they also wanted to understand that not all things should be done by themselves.

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"P > this is also a more obvious trend now, and everyone has become a community of interests through cooperation and capital.

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