Warehouse Type Retail Giant Costco Good Market
< p > < strong > 1. great roast chicken > /strong > /p >
< p > good market sells 60 million roast chicken at a price of 4.99 US dollars a year.
However, they do not make money.
In fact, poultry prices have skyrocketed over the past few years. "Now they have little profit," said Richard Galenti, chief financial officer, last year.
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< p > however, good market continues to control the price at 4.99 US dollars.
Why? Because these roast chicken appeals to consumers who want to find a quick dinner.
These roast chicken are highly praised, and they even have their own Facebook pages.
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< p > "although your shopping cart is already full of Charmin towels and huge car cheese blocks, you still can't resist the convenience of good city roast chicken," commented on the food forum Chowhound. "So cheap, it's really hard to imagine in this year."
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< p > < strong > 2.. The members are rich and loyal < /strong > < /p >
< p > good market has a very good membership base.
CNBC reported that most of the members of good market were educated in universities, and owned real estate with an annual income of about $100 thousand a year.
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< p > according to the Trefits report of the survey company, the members are very loyal and the total renewal rate is 90.6%.
1/3 of the members are elite level, that is to say, they pay two times the standard annual fee of 55 dollars, which can get 2% of the amount of cash rebate.
You have to spend a lot of money in the good market to make elite clubs worthwhile. Yes, these consumers do the same.
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< p > in the recently reported quarter, the income of good city and many other people increased by nearly 6 points to 561 million dollars.
The membership fee helps the good market to fill the bottom line of price, which is one of the reasons why this chain store can sell goods at the lowest price.
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< p > < strong > 3. < a href= "http:// www.91se91.com/news/index_c.asp" > member < /a > aging > /strong > /p >
What are the disadvantages of membership in P? Rich, with their own real estate? They are getting old, and it is not yet known whether the good city can use the X generation. The Americans born in the 1960s to the early 70s usually believe that these people are irresponsible, indifferent, materialistic and so on, or the millennials are replacing the aging members.
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"P > Amazon and the millennial generation are more harmonious," said Motley Fool, an investment research firm.
Good market pushed itself to the baby boom generation and built its own warehouse store in the high income area.
This strategy is very successful, but these areas are not the region where the millennial generation is located.
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Less than P, even today, younger consumers are moving towards the city, so that they do not have to have a trolley.
They do not consume as much as the baby boom generation, and some even laugh at the idea that they spend a lot of money on piles of bulk goods.
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"P," so far, the city has been very good at resolving the threat from Amazon, but when the baby boomers are old, it may not be the case, "Motley Fool's Dan Moskowitz wrote.
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< p > < strong > 4. < a href= "http:// www.91se91.com/news/index_c.asp" > staff < /a > love work < /strong > /p >
< p > we have dealings with the old fashioned retailing employees who are bad tempered and complain of annoying people who are enduring customers in their work, just for their humble salary.
This is not the case in the good market. Nearly 500 employees on glassdoor.com have given 92% to CEO Craig Jay CraigJelinek.
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< p > wages of employees are very much related to this.
According to business weekly, the average hourly wage of good city is more than 20.89 dollars per hour.
Compared to the same period, WAL-MART only paid 12.67 US dollars.
About 88% of the good city employees can get the medical insurance provided by the company.
"I think people need to have minimum wage and medical insurance," Jelinek told weekly.
"This is also putting more money into the economy and creating a healthier country.
It's really that simple. "
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< p > about 15% of the employees joined the union.
But you can't see exactly the same protests that exist in other companies' unions.
"They have better ideas than anyone else I have worked with," a Teamsters executive told BusinessWeek.
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< p > < strong > 5. < a href= "http://? www.91se91.com/news/index_c.asp" > share price < /a > distress < /strong > /p >
Less than P, so far, the stock market of many good cities seems to be unremarkable.
Share prices fell to nearly $110 in February, down from $118 at the end of January this year.
Compared with the same period, the standard & Poor's 500 index is no more than six point five percent of its earnings.
Judging from the recent monthly sales gains, the company's income may be improving.
But it's too early to say.
Investors will pay close attention to the company's fourth fiscal quarterly earnings report, which is expected to be announced in October 9th.
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< p > < strong > 6.. Good city loves toilet paper < /strong > /p >
< p > compared with most retailers, the good market pays more attention to toilet paper.
Here's a very good reason: toilet paper is the first product of the company.
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< p > CNBC reported that Hao City employs more technicians to test the thickness, flexibility and softness of toilet paper.
It sends merchandise managers to inspect toilet paper factories and check everything from paper quality to humidity to water used for production.
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< p > "how can you not love your first good product?" former CEO Jim Siney G (Jim Sinegal) told CNBC. < /p >
< p > < strong > 7. gasoline price cut meat < /strong > < /p >
< p > good market has strict control over most of its commodities except for the same: petrol.
It has gas stations, usually near its warehouses, often selling at below the price of competitors, so queuing vehicles like long queues.
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< p > according to Trefits, a survey company, the market sells gasoline at a price below 6-12.
It sells gasoline at a discount, hoping that people can fill up the oil and go straight to its store.
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< p > but the volatility of gasoline prices is not good for a good market.
Gasoline is already a low margin commodity. The rise in costs can make it a product of losing money.
"When the price rises 5 points a day, we are obviously hit by it," Sineg once said.
Why do we sell petrol? Because it can increase consumer loyalty, which is the favorite of good market.
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< p > < strong > 8. good city is a large wine retailer < /strong > /p >
P, which sells more than $1 billion a year, is the largest seller of fine wine in the United States.
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< p > some of the most famous wines in the good market are Kirkland, such as the Russian Valley, Chardonnay and I Meredith wines.
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"P > its wine purchases, AnnetteAlvarez-Peters, angered some wine lovers in 2012, when she told CNBC: wine is not so different from toilet paper or aluminum foil."
In the end, it's just a drink, "she said.
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< p > < strong > 9., let you buy more < /strong > /p >
< p > have you ever wanted to buy a product in a good market, and there was a shopping cart when it came out? For a reason.
Good city has many tricks to make people buy more than planned.
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One of the ways of P is to store all fresh food behind the store, so customers have to go through a considerable number of areas to get there.
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< p > another way is not to put any signs beside the aisle.
For example, when you are looking for printer paper and do not remember where it is, you will eventually find it in the rack, which is full of potential purchases.
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< p > < strong > 10. hot dogs and carbonated drinks are also heroes. < /strong > < /p >
< p > the Chicago forum reported that the good market has maintained 1.5 dollars to buy a hot dog and a carbonated beverage for 25 years, and served as the five president in power.
Obviously, there is no inflation in this retailer's Gourmet area.
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< p > good market sells more than 100 million such packages every year.
"Our duty is to maintain the sincerity of this retail price," said Alan Bubitz, vice president of food services, to the beverage industry website BevNET.
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< p > < strong > 11.. There are less than 4000 commodities in good market, < /strong > < /p >
< p > you won't have many choices in a good market. That's what managers want.
This typical warehouse retailer has less than 4000 products. Compared to a typical WAL-MART super shopping center, they have about 100 thousand different products.
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< p > for example, the market offers you a tomato sauce. You can either buy it or not buy it.
The beauty of this model is that the company has multiple suppliers to bid for the only valuable selling point, and good market can negotiate so as to reduce costs.
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< p > < strong > 12., the profit is never higher than 15% < /strong > < /p >.
< p > good market does not add more than 15% profit to any commodity.
The membership fee gives some financial freedom to maintain low prices and negotiate with suppliers.
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< p > good market also does not give management high salary.
CEO CraigJelinek Craig received a salary of $5 million 400 thousand in 2013, compared with the annual income of WAL-MART's CEO Doug (Doug McMillon) in 2013.
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