Wanda Needs To Win The "Three Major Campaigns" To Win The Electricity Supplier.

< p > < strong > < a > href= "http:// www.91se91.com/news/index_c.asp" > Wanda /a > injury: electricity supplier O2O O2O > /strong > /p >

< p > a lot of traditional enterprises have threatened to march into < a href= "http:// www.91se91.com/news/index_c.asp" > O2O < /a > before they understand what an electricity supplier is.

Why, then, why is it that the electricity supplier is going to die for O2O? < /p >

< p > with the great popularity of O2O in the Internet industry, even people in the industry almost reached the point of "O2O".

As an Internet insider, if you don't talk about O2O, you may even feel embarrassed to say that you are engaged in the Internet or business.

But the question is: do most of the electricity suppliers in China really need to test O2O at once? How many of them are actually practicing O2O mode? < /p >

< p > in other words, what kind of electricity supplier does Wanda need? Is it necessarily O2O? According to convention, O2O needs to have three foundations, namely, merchant resources, SNS (mobile Internet + Internet), and payment tools.

In addition to the strong line of business resources, Wanda is almost clean and poor, leaving only money left.

Therefore, from the qualification point of view, Wanda is not suitable for O2O immediately.

< /p >

< p > considering that there are almost no successful O2O cases in China, this article is bold to speculate that O2O is more of a trend than a mature business model and reality.

For example, Alibaba, Jingdong mall and even millet mobile phone, which are developing at present, are not O2O models.

Therefore, as a traditional enterprise, the first thing to do is to see clearly its own positioning and real needs, and then understand the most basic electricity supplier rule, rather than pursue the most fashionable and fancy business mode.

< /p >

< p > business interests.

Judging from the harsh demands of Wang boss on profitability, the traditional industry first asked whether it could successfully complete its sales performance and make profits as soon as possible, rather than long-term ploughing and electric business.

But in addition to offline business resources and online payment tools, O2O emphasizes user experience offline.

This is not only the most fatal injury in the traditional industry, but also a hard practice in a short time.

For example, the short-lived group buying website is eroding the interests of businesses because of online crazy discounts, and the experience of the offline users is bad.

< /p >

< p > two, < a href= "http://? www.91se91.com/news/index_c.asp" > fans loyalty < /a >

As the richest and most criticized commercial real estate business in the country, Wanda not only has a great discount in the minds of consumers, but also believes in the naked "money first" rule.

This is also the fundamental reason why traditional industries do not do well in the electricity industry. They do not understand the so-called fans, fundamentally speaking, is a spiritual demand rather than a material interest, although interest inevitably exists.

< /p >

< p > three, platform interest.

As He Guanwu, an expert at billion euro network, said, all electronic commerce platforms are pursuing the fastest speed, the largest scale and the maximum flow, and are forced to run quickly under the pressure of investors.

Thus ignoring the norms and construction of platform culture and system, resulting in the electronic business platform falling into a naked commercial interest aggregation, user experience is very poor.

Therefore, as a traditional enterprise, Wanda should think more carefully about how to pform the commercial real estate platform into a serious problem of the Internet business platform.

< /p >

< p > from the above we can see that unlike the Internet companies, especially the electric power giants, the traditional industry should first see clearly their positioning and targeted, instead of blindly comparing with the industry giants, competing to burn money, chasing the seemingly popular beauty business models and immature concepts.

< /p >

< p > since Wanda is not suitable for starting O2O immediately, does this mean that Wanda lacks the innate gene of the electricity supplier and is not suitable for the electricity supplier?

< /p >

"P" needs to be particularly stated that O2O is not equal to e-commerce at all, but only one of the business models of e-commerce.

However, due to the different forms of traditional industries, if we want to successfully test the water supplier, we need to study not only a business mode, but also multiple business models.

Of course, traditional enterprises may also need to practice some of their own killer tools, forming some good strategies and tactics, such as millet phone as strong "powder gathering ability".

< /p >

< p > < strong > how to win the three battle? < /strong > < /p >

Combined with Wanda's own large offline resources, strong financial strength and congenital genetic deficiency of electricity supplier, the key to Wanda's successful entry into the electricity supplier is not to hang on to the "O2O mode" that has been hyped up. It is to win the following three battles successfully, and gradually develop its own electricity supplier gene and business confidence in P.

< /p >

< p > first, we must win the battle of selling.

Why do we sell goods first? Even if we do not make electricity providers, Wanda will not sell like that. To be exact, the sale here should be a new type of selling in the Internet age.

As we all know, the Internet era has brought huge marketing dividends, and by virtue of these huge marketing dividends, we have achieved a number of hype and speculators, such as Huang Taiji.

Therefore, Wanda's urgent task is to come up with its own core products, first of all to reach the net, to explore how to tap the huge marketing dividends in the Internet era and revitalize its huge stock assets instead of losing it.

< /p >

< p > at the same time, as the traditional enterprise Wanda's stringent requirements for short-term profits will inevitably require it to start from the most basic selling.

Just before Wanda Hao threw 5 billion into the electricity supplier again, backed by the Tencent and Jingdong two big mountain patting nets again strong online, but also only low-key claims that three years do not intend to make profits, and as a layman Wanda, did not change the "silly money more" style, but threatened "three years to achieve profits", it can be seen that no culture is really terrible.

< /p >

< p > next, we must win the battle of gathering powder.

It is no exaggeration to say that the ability to gather powder is almost one of the most fatal weaknesses of Wanda.

On the one hand, as the richest man, Wang Jianlin and his Wanda have almost reached the peak in traditional industries.

Therefore, in the economic era of cock silk and fans, Wang's empire will not put aside the "honorable" that has been spent over the years to "crack the fans or cock silk". On the other hand, "only the brain powder is the real powder."

As a large commercial real estate enterprise, Wang Jianlin and Wanda never lack enough popularity, but there are few loyal fans.

Because the so-called fans must be beyond the spiritual needs of basic economic interests.

At this point, Wang boss will definitely not understand this typical "90's" philosophy of thinking, but fortunately, Wang Kun has the potential and ability to run the fans economy or cock silk economy.

As Wang Gong son said, "I don't care whether they have money or not."

Though rather vulgar, it reflects a spiritual appeal and feelings beyond economic interests.

< /p >

In the end, Wanda will win the "P" platform.

As a commercial real estate enterprise boasted of "tall and tall", Wang's boss and his goal are not merely "selling profits for three years" or "gathering a few fans."

This article holds that Wang's ultimate demand is to completely copy the business model that Wanda relies on large platforms to make money in cyberspace. Frankly, Wang boss should not only "profit", but also bet on the "billion dollar gambling" of Ma Yun Ali empire.

< /p >

< p > of course, "building platform" is also an inevitable requirement after winning the two campaigns of "selling goods" and "gathering powder".

After having strong online and offline sales ability and having a large number of loyal fans, Wanda has to build and integrate resources and build a large platform to achieve supply and demand docking.

< /p >

To sum up, to sum up, with the entry into the empty and immature O2O mode, Wanda is not the first to win the real "three big campaigns" without having the gene of P.

Of course, it is easier to achieve the words of "three years to achieve profits".

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