Henan Convenience Store Revival Of Wolf Smoke New Model U+ Landing In Zhengzhou

"P > new capital will take time to seize the land, but the" desert "ecosystem of Henan convenience store is changing. With the wrestling of new and old capital, a new round of enclosure movement and" street fighting "are being staged.

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< p > strong > counterattack frequency, who is < a href= "http:// www.91se91.com/news/index_c.asp" > convenience store > /a > market "yeasts"? < /strong > /p >

Less than P, the two "little monsters" who have entered the Henan convenience store market are really disturbing the traditional business enterprises.

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< p > July 20th, the U+ convenience store (hereinafter referred to as U+)'s physical store and APP port were put into trial operation in Zhengzhou.

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In the view of traditional retail circles, the newly established local enterprise has many dominant characteristics of "exotic species" in the view of P.

For example, Xue Zhonghua, founder and trader, was originally a multi brand beverage brand named "Henan province". As a self mockery, "Party B becomes Party A (supermarket contract mode)."

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< p > of course, < a href= "http:// www.91se91.com/news/index_c.asp" > U+ < /a > the most wonderful feature is O2O all-weather a href= "http://".

Compared with traditional convenience stores, U+ has not only physical stores, but also air force: PC website, mobile phone client, telephone can be ordered directly, and is willing to achieve half an hour in household distribution.

"I'll deliver a bottle of water, too."

This is Xue Zhonghua's summary of U+ service selling point and market competitiveness.

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According to its plan, U+ will open 70 physical convenience stores, 200 warehousing distribution centers, and information backstage and food processing bases in Zhengzhou this year, according to its plan. P

According to the layout structure of two square kilometers, its planning network has been able to cover the whole city of Zhengzhou (about 400 square kilometers).

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< p > this is a smart business model.

What U+ hopes to do is take the information backstage and logistics distribution as the center, drive the "entity shop + shop" two-way interactive development, and finally form the O2O commercial closed-loop.

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< p > another new born species is Shun Feng's pure online shopping service community store.

Since its entry into Zhengzhou in late 5, it has rapidly laid out about 32 stores.

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< p > compared with the former, the characteristic of Hakka is that there is no physical commodity sale in the store.

Even if customers want to buy toothpaste, they must sweep the shop's posters, merchandise two-dimensional code, or order through the store's PC terminal.

After the order is successful, the customer can choose or deliver the door.

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< p > it can be seen that the construction of a new business mode by "Internet platform" is a common feature of the traditional consumption market of U+ and Hauser spoiler.

But in fact, what is more surprising to traditional businesses is that they choose convenience stores for small animals.

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< p > this means that Henan, which is known as "convenience store desert" by the domestic retail industry, seems to have ushered in a new pioneer after drying up for 10 years.

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< p > > strong > 24 hours convenience store, Henan has long gone away < /strong > < /p >

< p > 24 hours convenience stores are the best detection organisms for urban economic prosperity.

"This is an important criterion for the global retail industry to judge the maturity of the business market."

Wang Shangwu, director of public relations at Carrefour Henan company, said that even if LV and Armani were leading Zhengzhou's consumption direction, they could only prove that there was no shortage of "local tyrants", but they had nothing to do with basic consumption vitality.

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< p > of course, Zhengzhou is not trying.

From 2002 onwards, Apollo, nine head cliff, left and right sides, Sida and Denis's all day fresh and convenient neighbors are the most active force in the convenience store market.

In 2003, there was a 24 hour convenience store in the market.

In 2005, Sida and left and right sides formed a "chain double pride". The number of single brand chain stores was 100%.

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P, however, the night before autumn swept the top three almost completely.

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< p > 2009 to 2013, the Commerce Department of Zhengzhou issued several specific subsidy policies to support the development of convenience stores. However, the market was extremely depressed in the new generation, and there was no big capital to drive the market to restart.

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< p > as of June this year, Zhengzhou can be rated as a "convenience store" chain brand (more than 50% of direct chain stores). There are only 3: Denis's convenience Dan, the right way of the main road, Si Da (acquired in 2009) and neighbouring convenience, and the total number of stores is less than 400.

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Compared with P, smoking hotels, grocery stores, family planning stores, newsstands, fruit and vegetable supermarkets are the mainstream formats governing the basic consumer market in Zhengzhou.

According to the market survey data of many business enterprises, the total volume in Zhengzhou is not less than 3, but also the proportion of non chain stores.

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< p > > "400: 30000" explains the "Desertification" ecosystem of convenience stores in Henan.

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< p > "especially beer, beverages, dairy products and other basic consumer goods, 100 square meters of husband and wife shop shipped more than hypermarket, common."

This is a coincidence with a well-known large food supplier in the province.

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< p > < strong > why can't Zhengzhou open a convenience store? < /strong > /p >

< p > more than a few people in charge of a number of active business executives said that the following reasons were summarized: < /p >

< p > one, misjudge the market "premature".

GDP breaking 300 billion yuan is an important reference value for the global convenience store industry to expand new markets.

In 2008, Zhengzhou GDP first broke 300 billion yuan.

But this is a very rough concept, such as the proportion of population and income structure between New York and Zhengzhou.

After the domestic market practice, the per capita GDP reached 20 thousand yuan (US $3000) per year, which is the starting point for the development of convenience stores.

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< p > 2, Zhengzhou lacks night consumption.

This has a great relationship with the urban economic structure, business culture and people's living habits.

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< p > Third, competition status is inequity.

As a famous commercial city in Zhengzhou, the city is crowded with wholesale markets, farmers' markets, spouses and shops.

More importantly, under the condition of unequal taxation conditions, convenience stores and couples shop frequently fall into a passive position.

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< p > but in fact, in addition to the above factors, it is also questionable that the local business enterprises have a realistic mentality and ability to manage their convenience stores.

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< p > "before 2013, all the shopping centers and shopping centres that are booming day by day will not be finished. Who will concentrate on doing convenience stores?"

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