Shenzhen Shopping Center Will Break 70 Next Year

In recent years, Shenzhen shopping center has entered a period of vigorous development. The emergence of large MALL is changing the business structure of Shenzhen. In order to better understand the development characteristics, trends and problems of Shenzhen shopping center, Shenzhen retail business association and Shenzhen to Xiang Investment Group jointly completed the "2013 Shenzhen shopping center development report" (hereinafter referred to as the "report") and released it on 23.

According to the report, as of the end of last year, there were 46 shopping centers in Shenzhen, and more than 25 shopping centers were being built and not yet opened. By 2015, the total number of shopping centers in Shenzhen will exceed 70. The overall operation of Shenzhen shopping center is basically in good condition, while sales growth is weak, regional distribution is uneven, and operation cost is high.

　　 Last year added Shopping Mall 12 unevenly distributed, facing oversupply

Reporters learned that Shenzhen shopping center is mainly accompanied by the rapid development of the development of the real estate industry. Statistics show that since the first shopping center in Shenzhen in 2002, there are 46 shopping centers in Shenzhen and 12 in 2013. Over the past 3 years, the average growth rate of shopping centers in Shenzhen has been 25%, with an average growth rate of 28%.

Of the 10 districts in Shenzhen, 6 of them now have shopping centers. The largest number is Nanshan District (10), followed by Baoan District (9) and Longgang district (8). "Baoan and Longgang are the two fastest developing areas in Shenzhen in the past two years, and last year the new shopping centers were mainly concentrated here." The head of Shenzhen retail business association said that there were no shopping centres in Pingshan, Yantian, Dapeng and Guangming.

The report says that two years now Shenzhen 25 new shopping centres will be added, mainly in the areas outside Baoan, Longhua and Longgang. The Yantian District will also appear for the first time in the coming year to fill the gaps in the commercial format. "We believe that the Shenzhen market will accommodate at least 100 shopping centers in the future, and the number and size of Shenzhen shopping centers will still have room for development." An insider pointed out. But at the same time, he also warned that the uneven distribution of shopping centres in Shenzhen could lead to oversupply of local goods.

It is also understood that, according to the new definition of shopping center announced by the Ministry of Commerce, the shopping centers built by Shenzhen in the next few years are mostly community shopping centers and district shopping centers. "Half of the 12 new shopping centers that were opened last year are community shopping centers. This reflects the development trend of shopping centers in Shenzhen, and also reflects the maturity and pragmatism of developers." Xie Yongming, Deputy Secretary General of Shenzhen retail business association, said.

　　 Revenue is good but sales growth is weak. Shopping center benefits gap widening.

According to the survey, from the rental rate and rent level, the rental rate of most shopping centers in Shenzhen remained above 90% in 2013, and the rental income increased year by year.

Especially in Futian, Nanshan and Luohu, these three commercial and business district shopping centers have maintained a high rental rate throughout the year, while maintaining a high rental income. For example, the representative of Shenzhen metropolis shopping center, Shenzhen Huarun the Mixc, has a rental rate of 97.38% a year since its opening in late 2004. Since 2006, the rental rate has been maintained at more than 99%, and rental income has increased year by year.

However, in contrast to the simultaneous growth of rental rates and rents, the growth in sales volume of most shopping centres was weak. Only a few sales of quality shopping centres increased slightly compared with that in 2012. The sales volume of some shopping centers was only 10% higher than that of quality shopping centers.

Data show that in 2013, the commercial area of Shenzhen shopping center grew by 57% over 2011. However, the turnover of that year increased by nearly 4 billion 700 million yuan compared with that of 2011, an increase of 13.8%, far below the growth rate of total retail sales of social consumer goods in the same period. The total retail sales of Shenzhen shopping center accounted for 0.93% of the total retail sales of social consumer goods in 2011.

Reporters combed the report found that the three largest shopping centers in Shenzhen last year were the Mixc, Shenzhen national investment Plaza (including Sam member store) and coastal city, with turnover of 6 billion 100 million yuan, 2 billion 800 million yuan, and 2 billion yuan respectively, of which the Mixc has the highest volume of commercial area.

　　 Some shopping centers are defective in design, resulting in high operating costs for a long time.

"The most fundamental reason for the decline in the sales volume of Shenzhen shopping centers is that some shopping centers have resulted in very low efficiency due to their own reasons, and at the same time, the average leveling effect of Shenzhen shopping centers has also been reduced." Industry analysts said that at the same time, the decline in macroeconomic growth in 2013, as well as online shopping, public consumption management and other factors also had a certain impact on sales of shopping centers.

In addition, a considerable number of shopping centers in Shenzhen are facing a long-term high cost of operating costs, of which electricity charges exceed labor costs and become the first cost of operating costs. The statistics show that the electricity consumption per unit area of the Shenzhen shopping mall is much higher than that of the GGP regional shopping mall in the United States (about 2.46 times that of the latter).

Even compared with the domestic advanced electricity saving business enterprises, Shenzhen also has a huge gap. For example, the electricity consumption of Shanghai World Trade mall in 2013 was 22 million 700 thousand degrees, the average annual electricity consumption per square meter was only 81 degrees, less than 1/3 of the average consumption of Shenzhen shopping center 262 degrees.

"The gap is mainly due to the lack of environmental protection and energy conservation concept in the early stage of the enterprise design, no energy conservation and environmental protection goals and energy saving programs, and no professional energy-saving companies or personnel involved in the process of building design, resulting in high energy consumption of the property. Most of the design units in Shenzhen shopping center only focus on some energy saving concepts and ignore the actual energy saving effect. The report points out.

Reporters noted that although the overall profitability of Shenzhen shopping center is not good, some excellent shopping centers still maintain a good growth momentum. For example, in the Mixc, Shenzhen, the annual sales volume of commercial area per square meter was 38 thousand yuan last year, ranking the first, while some of the poorer shopping centers had an average annual sales volume of only 2 thousand yuan per square meter of commercial area.