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Zhanjiang Wangfujing Shop Shop Lost Tens Of Millions Of Material

2014/7/26 9:27:00 25

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reporter noted that the Zhanjiang store was once called the first chain icebreaking shop in Guangdong province. It opened in December 2012 and is located in the core business circle of Zhanjiang Xiashan, with a total area of 40 thousand square meters. However, the performance of the store has not reached the expected level. The 2013 annual report of Wangfujing shows that the Zhanjiang store lost 30 million 160 thousand yuan in that year, and failed to live up to the hope of Wangfujing. 
 at present, there are 5 stores in Beijing, < a href= "http:// www.91se91.com/news/index_c.asp" > Wangfujing < /a >, there are 14 stores in the first tier provincial capital cities, 10 stores in two or three cities, but sales are not the same. Some mature shops have made great contributions to sales stability, but the poor sales performance of new stores has been a drag on Wangfujing's performance. 
 except for the loss of Zhanjiang stores, the 2013 annual report shows that the 6 stores in Zhuzhou, Fuzhou and Fushun are in a state of loss. Insiders say that there will not be any more loss shops being shut down in the future. 
At the same time, Wangfujing is still looking for a new a href= "http:// www.91se91.com/news/index_c.asp" shop site < /a > shop at P. According to the reporter, Jiaozuo Wangfujing department store will open this year, and another four shopping centers are expected to open in 2015. As a matter of fact, Wangfujing is currently in the conflict between closing stores and opening stores. On the one hand, the poor sales of new stores are dragging down its performance. On the other hand, the scale of sales of new stores is hard to grow. 
 in the first quarter of this year, Wangfujing realized < a href= "http:// www.91se91.com/news/index_c.asp" > business income < /a > 5 billion 240 million, down 4.97% compared to the same period last year, net profit 222 million 967 thousand and 100 yuan, up 0.45% compared with the same period last year, and from 2010 to 2013, the revenue growth rate is 25.66%, 20.18%, 8.97% and 8.35%, showing a decreasing trend year by year. With the closure of the above stores, short-term performance is also under pressure. 
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 this week, Guangzhou's major shopping malls summer marketing tips repeatedly: Guang bazaar shop hyped up to spend 300 million to repay members, Guangzhou friendship also called the weekend launch of the general store for the first time this year. And the good Plaza is coming to Transformers, and the Tianhe City holds the art exhibition. In the downturn of retail sales, businesses are struggling to compete for the summer economy. 
 for the department store industry to normalcy, senior industry insiders urged that big promotion should not be overdone, otherwise the profits would be damaged. 
 reporter noted that the recent promotion of the "100 billion yuan" promotion for the first time was the first time, and 600 thousand hundred members could receive 500 yuan coupons free of charge, which was used on the basis of the original promotion of the brand, but restricted consumption 300 to 100, for 11 days. 
The P Guangzhou friendship program launched its first big promotion this weekend. Most of its products will be as low as 50 percent off. 
 and many other department stores break 5%, such as Dongshan Department Store launched most of the goods across the counter to complete a list of 200 yuan, a direct reduction of 128 yuan; modern department store top shop and so on 3 to 55% off. 
 in addition to the price war mode of "summer price", shopping centers pay more attention to creative activities and experiential marketing in summer vacation. 
From P to today, the 30th anniversary Transformers exhibition is on the square, 6 meters high, and 1 tons of Dragon King. Tianhe City also holds free art exhibition. There are Xiguan ancient banyan tree, beef porridge Xiguan cuisine design and clothing car.