Liu Qiangdong: Making Money Is Not A Good Thing.

< p > < strong > reporter: China's < a href= "http:// www.91se91.com/news/index_c.asp" > manufacturing enterprises < /a > and brand enterprises, logistics cost accounts for a very high proportion.

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< p > > a href= "http://? www.91se91.com/news/index_c.asp" > Liu Qiangdong < /a >: Yes, no money, because China's logistics cost accounted for 17%~18%, Japan only 5%, Europe and the United States 6% to 7%.

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< p > in the past, a HP laptop, HP first gave the digital China, China Digital in its own warehouse, and then found an agent in Beijing, moved to the agent warehouse, the agent moved to the warehouse of Hailong building dealer, the dealer's face moved one, the door face moved one, the box moved five or six times, this is a person to do, it costs, dry people do not earn a lot of money.

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< p > we will enter the vegetable field immediately.

Vegetable farmers grow up, 31 Fen Jin, Beijing buy vegetables, 3 yuan a Jin.

When vegetables are not made, consumers pay a lot of money.

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< p > do you say that the dealer has made money? The vegetable dealer drives a tractor, and carries 50 Jin of leek on the ground. He moves 30 jin on the ground, moves a tractor and leek to the local vegetable wholesale market, wholesalers say well, then receives it, then sells it wholesale in the wholesale market, then sells it to the supermarket, earning only a little bit of money on every floor.

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< p > strong > reporter: do you want to enter this field, do people on this chain not all lose their jobs? < /strong > /p >

< p > Liu Qiangdong: he can find another job when he is out of work.

He has no insurance in his job, no insurance, no money, no place to live. Children are left behind children, and parents can not be filial piety.

Why can't we do something to increase the added value of the industry?

We recruited 12 thousand people in the first quarter, and recruited ten thousand people in the two quarter.

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< p > we opened 120 XianFeng Railway Station in the county seat.

XianFeng Railway Station is to encourage Jingdong's old staff < a href= "http:// www.91se91.com/news/index_c.asp" > entrepreneurship < /a >.

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< p > such as (Jiangsu) Shuyang County, Jingdong wants to enter, want to rent face, recruit stationmaster, deputy stationmaster, cost a lot.

What do you do? You are an experienced Jingdong veteran employee. Do you want to start a business? Want to! Give you the way of the package, 10 years to you, the price has not risen, give you 10 years.

You have to be complaining, the complaint is deducted 100 yuan, the satisfaction is less than 98%, second years do not work.

We have no reason to complain, even if the customer deliberately find you trouble, you also have to buckle your money, you can only hit you bad luck.

In Beijing, you have been dismissal for two times a year, so don't offend people.

According to the rules of Jingdong, you can earn a lot of money; not according to company rules, the first penalty is 100 yuan, second times 1000, third expulsion.

This is a profitable business. There are countless people who want to do it.

So he dare not serve badly.

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< p > in Beijing, you are separated from your wife, children can not bring, the account can not fall, return to the home, the wife makes warm meals for you, stays with the children, stays at home without money, eats well, drinks well, and can enjoy family happiness.

In Beijing, he got more than 6000 yuan a month and got 7000-8000 yuan at home.

Next, get bigger. You hire workers yourself.

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< p > this solves the problem of cost, and I have a very low cost.

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< p > < strong > reporter: good companies will cultivate good service talents and turn those without rules into qualified people.

This is a bit like religion.

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< p > Liu Qiangdong: it can be said that the greatest value of Jingdong to the society is not to accept bribes, not to accept bribes, to make the enterprises according to the most correct way, and to give employees a very high salary, so that consumers can use them very well and earn money.

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< p > < strong > reporter: Jingdong has really done the experience of two things: Chinese consumers online shopping and delivery.

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< p > Liu Qiangdong: Yes, this is our success.

Many people say that Amazon has been very successful and successful in the US. Actually, we have done a lot of things that Amazon has not done.

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The US distribution staff's salary is about $more than 20 thousand, which is 2 to 3 times higher than that of China. But in the United States, the price of a package is 8 times that of China. P

We found that many of the cities in the United States were Chinese entrepreneurs, and I believe Jingdong had a chance to go outside.

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< p > < strong > reporter: behind is Suning, Gome, front of Ali, listing in the next 10 years is just beginning, what will Jingdong do? < /strong > /p >

< p > Liu Qiangdong: what is "10 years over Ali planning" is not my original words.

I just said that all segments of the Internet, who will win in the future, will always have the final say of user experience.

Our user experience is stronger than Ali, more than Ali.

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< p > < strong > reporter: according to the valuation of profits, Ali is now estimated at 200 billion US dollars. Why does Ali have such a high profit margin? < /strong > /p >

< p > Liu Qiangdong: 15000 billion pactions, net profit 16 billion 600 million, net interest rate 1%.

This is the same as joining and self running.

You go to the five-star coffee shop, all of which are self catering, site selection, decoration, and a lot of management. It may be 20 or 30 years.

The island coffee can be opened in 3 years.

Of course, 3 years later, many of them went bankrupt.

If we really want to be a hundred years' enterprise, we must have the foundation of a hundred years' enterprise.

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< p > < strong > reporter: Ali uses crowdsourcing to do it, more like an Internet way, you are more like a farmer.

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< p > Liu Qiangdong: China has been joining for several decades, and today it will join, but who is the mainstream? 30 years or 50 years later, it will be a direct camp.

McDonald's, Carrefour, Starbucks, all of them have been developed directly for decades. I didn't see which one made a century old shop by joining.

If you want to be a centenary shop, you will have to endure 100 years of solitude.

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< p > < strong > reporter: people may be engaged in business iteration, 2B business is no longer done, 2C business is done again, 2C business is no longer done, pay again, and then engage in culture.

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< p > Liu Qiangdong: Yes.

So I said just now that we are talking about the 2C industry today.

We do finance and logistics because they are additional products in the consumer market.

Of course, it can do culture and movies.

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< p > < strong > reporter: some people say you are a dictator and Ali is a partner system.

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< p > Liu Qiangdong: I think the argument of concept is meaningless.

Does this have anything to do with consumers? Everyone knows that user experience is the most important thing, but we often break away from business and leave consumers, and talk about centralization or partnership.

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