Traditional Retail Stores Want To Divide Their Summer Economic Dividends.

< p > < strong > < a > href= > http:// > www.91se91.com/news/index_c.asp > department store < /a > from June onwards.

< p > reporter noted that the recent promotion of the "100 billion yuan" promotion for the first time was the first time, and 600 thousand hundred members could receive 500 yuan coupons free of charge, which was used on the basis of the original promotion of the brand, but restricted consumption 300 to 100, for 11 days.

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< p > > a href= "http:// www.91se91.com/news/index_c.asp" > Guangzhou < /a > friendship program this weekend, the launch of the main store has been the first big promotion this year, and most of the products will be as low as 50 percent off.

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< p > and many other department stores break 5%, such as Dongshan Department Store launched most of the goods across the counter to complete a list of 200 yuan, a direct reduction of 128 yuan; modern department store top shop and so on 3 to 55% off.

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< p > in addition to the price war mode of < a href= "http:// www.91se91.com/news/index_c.asp" > summer price < /a >, shopping centers pay more attention to creative activities and experiential marketing in summer vacation.

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From P to today, the 30th anniversary Transformers exhibition is on the square, 6 meters high, and 1 tons of Dragon King. Tianhe City also holds free art exhibition. There are Xiguan ancient banyan tree, beef porridge Xiguan cuisine design and clothing car.

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< p > < strong > retail downturn. Industry pressure is greater than /strong > /p >

Less than P, a big marketing battle for businesses reflects the pressure of retail downturn.

There is a popular saying in the retail industry, "678, no way". In 678, there is no traditional festival, which is a low season for retail sales.

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Huang Wenjie, executive director of the Guangdong Circulation Industry Association, pointed out that the retail situation this year has also continued to be relatively low in recent years. It should be said that there has been no change in P.

Therefore, the off-season of department stores will be more difficult this year.

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< p > from last month's situation, although many businesses made good use of the nodes such as zhongzhongda promotion, father's day and World Cup in June, and Hitchhiker's electricity supplier did a good job in making joint marketing, but the relevant data were not optimistic.

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Statistics show that in June this year, the retail sales volume of 50 key large retail enterprises decreased by 0.2% compared with the same period last year, the growth rate dropped 13.7 percentage points from the same period last year, and the number of retail sales enterprises in 50 retail enterprises is only 20, which is 15 lower than that in the same period last year, and the overall performance of the retail industry is in the doldrums. P

Some retailers even heard the news of closing stores.

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< p > Huang Wenjie predicts that in 7 and August this year, there will be some department stores that will be closed because they can't stay in this off-season.

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< p > > strong > department store profits declined for three consecutive years < /strong > < /p >

< p > and the reporter observed that in order to cope with the long off-season, the large promotion mode was overused.

Since June, almost every weekend in Guangzhou, there has been a big promotion in department stores.

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< p > "June can be understood in order to rush the performance, but this year's new phenomenon has entered the July, and most of the department stores have been pushing ahead."

One industry pointed out that with the weakening of domestic consumption and the impact of electricity suppliers, department stores are under increasing pressure.

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< p >, however, Huang Wenjie believes that the department store industry relies heavily on the way of big promotion, but the big promotion has brought about a rise in sales, but it has diluted profits.

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< p > "the decline of profits is also closely related to the frequent promotion of the department stores."

Huang Wenjie pointed out that over the past three years, it was also the most intensive period in the domestic department store industry.

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< p > < strong > should not be excessive < /strong > < /p >.

< p > < strong > rely on "big promotion" < /strong > < /p >.

< p > Huang Wenjie thinks that the big promotion is the means of gathering the popularity of the department stores, but for the time being, it makes no money to earn money.

The effect of big promotion has been weakened, and the phenomenon of promoting fire is no longer necessary.

Therefore, the department store industry should not rely too much on this approach. It should adopt a sustainable approach to attract popularity.

Department store shopping center is the current trend, such as the introduction of specialty stores and experiential shops, and the combination of short and fast featured exhibitions to attract people's interest in order to improve their performance.

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< p > reporter observed that at present, some department stores have also realized that excessive promotion can not be over dependent.

It is understood that this weekend is the first big promotion of Guangzhou friendship store this year.

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The P report also analyzes the need for department stores to get out of the current downturn in profits. The most urgent task is to enhance and reshape the core competitiveness of department stores, including expanding the store network, expanding the scale of the chain, deepening the joint venture, gradually developing its own business, introducing new technologies, and building a full retail channel.

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