Nine Big Department Stores In Guangzhou's Four Major Business Circles Opened The Curtain Of 2014 "Zhongqing" War.

This weekend, Guangzhou Nine major department stores in the four major commercial areas opened the curtain on "zhongzhongqing" promotion at almost the same time. Yesterday, the "friendship store" around the east store of the "rush gate" could not wait to announce that most of the goods in the shop were 50 percent off and VIP members were as low as 55% off.

It is reported that this is the "Zhongqing" promotion launched by the major department stores in Yangcheng for seventh consecutive years. Compared with previous promotions, this promotional variety is more and more favorable. Almost all products are available.

The promotion of major department stores seems to be in the doldrums. Retail Hit the "strong needle", yesterday afternoon, the first to start activities to promote friendship shops, traffic flow and flow of people blowout, especially from 17 to 19 o'clock, the scene of traffic congestion for a time, the entrance of the parking lot row 200 meters long.

In a famous brand handbags shop The 20 percent off discount allowed the shelves to be swept away in 10 minutes. It is reported that yesterday's largest single transaction amount was 300 thousand yuan, a customer bought a brand name watch. Because this is the first time this year, Zhongqing has greatly promoted, and the discount rate has always been the most. The friendship store expects that the turnover will exceed 100 million yuan in 3 days.

　　 statistical data In the first half of the year, the number of retail sales of major retail enterprises in China dropped by 0.2% compared with the same period last year, and the growth rate dropped by 10.9 percentage points year-on-year. Among them, the retail sales in June increased by 1.4% compared to the same period last year, and the growth rate dropped by 10.1 percentage points year-on-year. In the promotion war yesterday, the industry believes that the growth rate of retail industry declined in the first half of the year, and the retail market continued to slump, which led to the promotion of many department stores on the same day.

Related links:

"At that time, Wangfujing opened up in Zhanjiang, claiming to build the flagship of western Guangdong Department store." A middle-level manager who worked in the Wangfujing store in Zhanjiang recalled that the Zhanjiang store is located in the most prosperous Xiashan District, Jiangxia square, which occupies four floors from the ground floor to the ground, with an overall area of over 100 thousand square meters.

"Preparations for a few months on the move, very fast, and the opening of the Zhanjiang municipal government has many leaders to support." These people explained.

However, the store failed to achieve its expected business in more than a year. Wangfujing's 2013 annual report shows that the Zhanjiang store lost 30 million 160 thousand yuan in that year. As for the reasons for closing stores, according to official reports, due to market changes and operational needs, the company decided to evacuate the Zhanjiang market.

"The business environment in western Guangdong has not been upgraded. The local consumption level is still relatively low. The population and industrial agglomeration effect is not in place. Consumers who have continued purchasing power in Zhanjiang are mainly in Guangzhou, Shenzhen and other places." A Zhanjiang department store staff analysis, Zhanjiang is located in western Guangdong three line cities, two years ago attracted many high-density layout of Chinese and foreign retail giants, so the commercial supply suddenly overmuch, the local can not digest.

Unlike the city layout and expansion chain operation of many department stores such as Guang Bai Department Store in Guangdong, which had different economic development levels in early years, Wangfujing waited for many years before taking the first step. For many years, Wangfujing has only a store in Guangzhou Dongshan District in Southern China. The store has been dormant for 18 years in Guangzhou, but its operation is not satisfactory. It is still difficult to rank among the mainstream department stores in Guangzhou until the fierce competition of department stores in Guangzhou.

Public information shows that after the completion of the shareholding system reform in 1994, the Wangfujing group was officially listed on the Shanghai stock exchange, and began to promote the chain development of department stores. In 1996, Wangfujing department stores left Beijing for the first time and opened the first foreign shop in Guangzhou, which was regarded as the first step of Wangfujing to take the Beijing market.