Far Infrared Temperature Control Warm Shoes Project Financing

　 Project Name: far infrared temperature control and warmth retention shoes Project financing

Financing type: Corporate Finance

Owned enterprise: Taizhou Lantian Garments Co., Ltd.

Project stage: initial stage

Financing quota: 5 million yuan

City: Jiangsu, Taizhou

Financing: $0

Area: Light Industry Spin

　　 Contents of the project:

The far infrared lithium battery heating and temperature control shoes produced by blue sky clothing company are developed and manufactured by the company's researchers themselves. The shoes use carbon fiber heating plates to emit far infrared rays, and far infrared rays are the most beneficial wavelengths to the human body, which can be absorbed quickly by the human body, penetrate into the human body, increase the temperature of subcutaneous deep tissue, expand blood vessels, promote blood circulation and metabolism, and activate cells and enhance immunity. The market potential is enormous. And the shoe was granted patent application in 2012.

　 Project advantages:

(1) market opportunities

As everyone knows, Shoe industry It is a big industry with hundreds of billions of dollars, and the traditional competition is very intense. The sales of Chinese traditional cotton shoes are over 2 billion per year. Domestic sales are between 8 and 900 million. The "far infrared lithium battery heating and temperature control shoes" produced by Taizhou Lantian Garments Co., Ltd. is the market opportunity to replace the traditional winter shoes with heating shoes. After several years of research and development, it has finally solved the problem of heat without damage in sports. Now it is officially put into the market, with a population of 1 billion 300 million and a market space of 100 billion.

1, emerging industries: blue ocean market, large profit margins;

2, there is no competition: no brand structure has yet been formed.

3, promotion easy: product function is remarkable, customer experience marketing is more easy to promote.

(two) target market

1, the big gift market: (aging population) China has entered the aging population ahead of time, the elderly are physically weak, and the winter is dependent on heating equipment. Children are full of filial piety and large market space.

2, outdoor work: (occupation crowd) oil field mining, military traffic police, railway and other staff, working environment is bad, working time is long, badly needed outdoor cold proof charging and warming equipment, enterprise welfare group purchase profit is high.

3, cycling crowd: bicycles, electric vehicles, motorcycles travel crowd hard driving in winter, frostbite rate is extremely high, they need outdoor cold proof charging and warming equipment, wholesale and retail volume is large.

4, group of teachers and students: the school has very few heating conditions, and can not keep warm during class. The teachers and students are worried about the learning environment in winter, and the campus market has great potential.

　　 (three) excellent product power

The micro intelligent chip realizes the perfect combination of intelligent bionic technology and traditional Chinese medicine foot care.

Independent design and production process to ensure high quality products.

Continuous innovation and R & D capability to ensure product foresight.

(four) a steady sales force.

Exclusive distribution, business guidance, and exclusive interests.

Unified sales promotion, rights protection, barrier free return.

Mature terminal construction and operation mode support;

The mainstream media such as newspapers, TV stations and websites are heavily advertising.

Outdoor advertising spots, public relations activities, vigorous and vigorous brand building.

Through the above analysis, it is suggested that the competent authorities should increase support for funds so that the project can be implemented as soon as possible. Project construction units should strictly carry out production in strict accordance with relevant national policies and regulations and industry standards, and also pay attention to saving expenses, increasing investment returns, reducing costs, promoting local economic development and achieving double harvest of economic and social benefits.