Cross Border Queen Li Jing Launched The Brand Experience Marketing Boom

　　 Understand the psychological details of consumers

Traditional entrepreneurship requires proficiency in functional design, cost control and process control. These modes of thinking are rational. Today, we need more women's way of thinking if we want to do more. That is the result of emotional orientation and experiential orientation. We do not need logical reasoning, but rely on instinctive intuition. From this point of view, women are born product managers.

What does the consumer need? Li Jing always comes up with the perseverance and meticulous in making the program, such as the development process of its static beauty mask: its mask is taken out on the face, and it is still wet after half an hour, and then it is rubbed with the mask handle. This is the needs of the users, and we should give them such joy.

The highlight of Jing Jia's mask comes from Li Jing's personal experience. Mask deposited on the best to remain motionless, otherwise the mask is easy to slip. Li Jing could not stop himself, and designed a pair of ears for the mask. The 4D mask has been listed as an explosive product. The whole year of 2013 is based on two categories of 4D mask and Tencel mask, and over 12 million channels are sold online.

　　 The core of the development of "Shun Li"

In the accumulation of Internet and TV content production over the years, Li Jing solved two questions logically: who is the product for whom? And who is going to buy it? At the same time, the success of its own brand, Jing Jia, has created a unique model of reaching people.

Jing Jia belongs to Li Jing's cosmetics, and also belongs to the cosmetics of its brand fans. Its consumers recognize the positive attitude advocated by the people, and have users with personalized needs psychology. The essence of Daren brand is also a fan economy, which can be innovating from product category or from channel and form.

The key point of Internet thinking is to understand the importance of channels. Li Jing is well versed in this way. To be a personal "Butler" for the consumer's face, it must develop from the brand, so its own brand choice has been sold in many platforms such as Tmall, Jingdong, No.1 store.

　　 The "two legs" parallel to the brand online

In terms of category, Li Jing Keen sense of the importance of user groups in men's skin care products. With its advantages in media resources and years of experience in the entertainment industry, it is also unique. In building a man's skin care brand, Li Jing relies on Yu Quan. image And the accurate judgement of life attitude, with the help of skin care products to convey their upward, insisting and innovative life concepts, and creating skin care products with deep integration of music and products will not only be the function of skin care products, but will also bring spiritual pleasure and inspiration to users. The creation of this brand is more of an interaction and temperature communication.

Under the offline brand, Li Jing chose the Annie Yi film JQUEEN, the first star, the first technology and the first raw material, to open the first cannon in the offline market. Just imagine, cross border queen Li Jing, beauty salon Annie Yi and daring brand model will be a personalized beauty feast.

In the stage of entering the market, Li Jing is also confident. First of all, we will open up the market with stars and seize the market opportunities. It is not difficult to see that the choice of Annie Yi membrane JQUEEN is the result of careful consideration. Whether in the entertainment industry or in the beauty industry, Annie Yi has a very high reputation and has a unique style in the long-term beauty process, settling into his own beauty concept.

　　 Tattoo brand O2O experience marketing and national craze

In July 2014, Jing Jia United fashion group will carry out COSMO user experience activities in ten cities across the country, so that many teachers can communicate face-to-face with consumers and teach consumers how to become beautiful goddess around us in the way of experience. It will take three months to sweep across ten cities across the country. Dozens of stars will come to the scene. Hundreds of experts and experts will create a one-stop goddess for the user to detonate the midsummer and raise the beauty craze.

In the coming year, Jing Jia will also promote the promotion of offline activities and online experience activities, such as movie distribution, scene experience and so on.