Grasp The Quantity Restriction Method Of Consumption Psychology

There is a department store in the United States, because the backlog of shirts, can not sell, the boss is worried. One day, the boss saw a crowd of people in front of the fruit stalls in the street. The owner was trying to shout for a taste. A piece of paper was posted on the side of the stall. It read: "each person is restricted to one kilogram!" so the boss was inspired by it and decided to use the quantity restriction method to promote the shirts.

On the second day, a notice posted on the front of the Department Store: "our shop sells fashionable shirts, and each person buys one." And instruct the salesperson that any customer who wants to buy more than 2 must ask the boss for approval. Before long, passers-by poured in. The crowd was heavy and crowded before the counter. The office went to the boss to buy shirts in excess of the overbought shirts. The overloaded shirts were quickly sold out.

Number Restriction method It is used. Consumer A common phenomenon is that it is difficult to judge the price and appearance of most commodities because of their use value and quality.

　　 1. generally, we need to guess from three aspects.

Commodity advertisements and instructions;

(2) cold and hot sales;

Third, the attitude of the salesperson.

　　 Two Marketing Management Points for attention

According to this psychological phenomenon, we should pay attention to marketing:

First, introduce the characteristics of commodities, especially the advantages, and the limited stock, so that consumers can seize the purchase.

2. When customers are more customers, customers can be queued up to buy the goods, resulting in a strong trend.

3. When selling goods, do not adopt coercive means to persuade them to sell.

The quantity restriction method is known as the sales promotion trick and can be used for reference. Its management idea is a scarce strategy and is widely applied. The scarcity strategy generally increases the reputation of the product and the price rises.

The more scarce, the higher the desire to buy and buy. If the commemorative stamps are destroyed immediately after the issuance of the stamps, stamps will often be sold out because of the limited number of listed ones.