Lining'S Losses Continue To Expand, Clothing Industry Closing Shop Tide Is Still Continuing.

< p > started from < a href= "http://sjfzxm.com/news/index_f.asp" > Sports > /a > brand shop customs have spread to men's wear.

China's first half results in August 11th announced that 140 stores were closed in the country as of June 30th this year.

Ma Gang, a clothing industry expert, told the Beijing Morning Post reporter that compared with other categories, the shop closing trend of men's clothing was lagging behind. The competition for men's clothing with a very loose market share is very intense. With the emergence of industry shuffling, the concentration of men's clothing market will be further improved.

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< p > the trend of shop closet is also inevitable.

According to the latest report of Baleno's parent company, the number of outlets in the mainland market is as high as 388 at the end of March 2014, accounting for 10% of the total number of stores.

Under the double-sided attack of the electricity supplier and the international fast fashion brand, the original price advantage of the mass leisure brand is vanishing, and the casual clothing brands such as Baleno, Mei bang, Semir and YISHION, which have been highly sought after by the 80's, have been marginalized.

Insiders pointed out that if no change is made, these brands will be hard to resist the fate of disappearing from the market in 5 to 10 years.

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"P > sports a href=" http://sjfzxm.com/news/index_f.asp "> brand < /a > the benchmark enterprise Lining pformation is the most thorough, but still difficult to change the embarrassment of loss expansion.

Li Ning Co announced recently that as of June 30th, the company's first half loss is expected to expand from 184 million yuan in the same period last year to no less than 550 million yuan, of which the net sales loss was 300 million yuan.

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< p > there are also some sports brands that have increased orders and sales growth.

PEAK said that in the first quarter of 2015, the total order volume increased by 10% to 20%, and the number of stores also stabilized. The second quarter operating report showed a double increase in the same store sales and orders, and a net increase of 93 in the two quarter.

In the industry view, the growth of some sports brands is the market that the competitors disappear, rather than the intrinsic driving force of the industry.

"In the absence of growth in demand, it remains doubtful whether the weak recovery of the sports industry will continue."

Ma Gang said to the Beijing Morning Post reporter.

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< p > even if the best surviving condition and the least stock of women's clothing are inevitably trapped in the shop.

Its performance bulletin recently released by IgG clothing retail group, which has its brand, shows that this year, it has closed 88 stores in China, and its performance is on the decline.

Its Esprit owns 38 brands in China last year.

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In order to seek the growth point of performance, P announced that it will expand the business of the French market, and launch a new series of make-up in addition to the original fashion and underwear series.

However, the prospect of big span pformation is not optimistic.

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< p > in Ma Gang's view, the impact of the electricity supplier on the traditional clothing industry is huge. Besides, the market demand has not appeared explosive growth, but the annual operating cost is increasing, which leads to the increase of the operation cost of the enterprise, and some shops lose money.

Ma Gang pointed out that Guan Dian Chao showed that the whole garment industry lacked confidence in the future. "If only its own operation is poor, and the future market prospect is good, many enterprises will choose to insist on it."

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< p > "before you dare to open a shop, your performance is good. Now the enterprise has become very cautious, especially when it comes to opening the shop."

Ma Gang pointed out that the garment industry has entered a new stage after rapid growth, from barbarism to intensive cultivation.

"There will be moderate growth in the clothing industry in 2014, and there will be no big increase for every business. It will be difficult to grow at a rate of 30% to 50% per cent as before."

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