Many Shoe Companies Enter The Online Market To Accelerate Diversification Of E-Commerce Channels

< p > because a href= "http://fz.sjfzxm.com/" > traditional < /a > channels can not make the sales volume of enterprises continue to grow. More and more shoe companies pay attention to the sale of e-commerce platform and enter the online market.

Insiders said that e-commerce has realized the diversification of product sales channels, and the sales volume of shoe enterprises has increased rapidly.

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< p > < strong > many shoe enterprises enter the online market < /strong > /p >

< p > "in 2012, our enterprises achieved an increase of 275.86% in e-commerce. In 2013, we launched a brand new" shoe free shop ", and the process of selecting shoes, trying on clothes and placing orders was completed online.

AOKANG Group official said, "no shoes store" is not only innovation in experience marketing and channel mode, but also a breakthrough in effectively reducing inventory, controlling costs and changing mass production in traditional footwear industry.

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< p > not only AOKANG shoes focus on the use of e-commerce platform sales, Daphne also opened the electricity supplier business as early as 2006, compared to its "mass shoe king" status, Daphne's share of the electricity supplier may not be as good as the 1/10 of the entire dish, but for Daphne, who opened the market with "Street store" model, in order to increase brand exposure and attract young customers, Daphne electric business plays a decisive role.

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< p > in addition, in recent years, the "a href=" http://fz.sjfzxm.com/ "BELLE group" /a has also accelerated the pace of e-commerce development.

According to media reports, BELLE group 153 warehouses logistics warehousing and distribution system software development, now by the excellent purchase network to implement, truly realize the integration of online and offline, consumers online orders, in the BELLE line about 300 cities of 18000 shops can be delivered in the near future.

According to BELLE's plan, online price can be 10% to 15% cheaper than offline.

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< p > < strong > Electronic Commerce realizes channel diversification < /strong > < /p >

< p > compared with online channels, traditional channels are composed of producers, wholesalers, agents and retailers. This is a one-way and static channel of circulation.

With the emergence of e-commerce, the distribution channels have become virtualized. The emergence of new sales forms such as online retailing, online wholesale, online auctions and online procurement has diversified distribution channels.

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< p > industry insiders say that because of the diversification of channels, shoe enterprises can set up and optimize the distribution channel of e-commerce according to their own resources.

There are usually two ways to distribute electricity supplier channels: first, develop online distribution channels with the help of a stable third party platform, such as Taobao and Tmall's distribution platform, enterprises use the platform's distribution system, develop Tmall stores and Taobao affiliate stores, and make periodic checks on distribution and distribution channels by means of the system; two, choose to cooperate with direct business platform to become a channel supplier for these platforms.

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< p > in addition, < a href= "http://fz.sjfzxm.com/" > Enterprise < /a > self operated e-commerce can effectively grasp the resources and make effective use of the resources so as to truly contact the changes brought by e-commerce to the enterprises so as to better adjust the enterprise strategy.

However, in the process of implementation, enterprises need to coordinate the marketing departments and logistics departments so as to avoid the sluggish sales caused by slow response.

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