Outdoor Brand Collective "Electric Shock" In The Field Of Running Shoes Market Will Be Differentiated.

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201408/14/20140814120745_sj.JPG "/" < > > "

< p > relative to < a href= "http://sjfzxm.com/news/index_cj.as > > < /a > sports shoes, tennis shoes and other special sports series, running shoes are more in line with the daily wear demand of consumers.

Therefore, almost all sporting goods brands, large or small, will be classified as a vital part of the product mix.

< /p >

< p > so, will the outdoor brand collective "electric shock" running shoes area bring new changes to the original market competition pattern this year? < /p >

< p > Liu Zhichen, chief planning officer of the company, analyzes whether outdoor brands are involved in sports shoes and sports brands. The outdoor brand running shoes series is more popular in professional sports equipment promotion, such as mountain running and highway running.

< /p >

In fact, at home, for many people, running is just a kind of fitness, and the relationship between sports and sports is not very big. The different demands of runners will lead to different equipment choices. Now, many of the equipment provided by sports brands are for the public amateurs. Of course, they also include specialized professionals, but the market share of professional series is still very low, and the market positioning of outdoor products brands is also at this point. Therefore, the two should not generate too fierce positive confrontation, but the future market structure of running shoes will show polarization. On the other hand, it is the mass leisure class, and the professional level equipment series, and how to locate the brand positioning. "P >"

Liu Zhichen told reporters.

< /p >

< p > however, there are people in the industry who believe that in recent years, the trend of running is becoming more and more popular. Both sports brand and outdoor brand need to be based on market demand and develop a series of professional running equipment.

"In particular, the industry attributes of outdoor industries require significant functional performance, safety, comfort and so on. The existence of these product attributes will provide some support for outdoor enterprises to enter the cross-country running shoes market."

< /p >