Torben Nelson: Fur Prices Will Go Up In The Next Few Years.

< p > Q: < a href= "http://sjfzxm.com/news/index_cj.as > >" Q ", Hello! Thank you very much for your exclusive interview with the fur Copenhagen public number during your busy schedule.

First of all, let me ask you one of the industry's biggest concerns: fur prices have experienced the most dramatic decline in recent years in recent auctions.

What do you think is the underlying reason for the fall in fur market prices? < /p >

< p > A: because of natural reasons, the output of fur has always lagged behind the demand for about a few years.

The breeding of fur animals needs to follow the laws of nature, so increasing production takes time.

Therefore, the peak time of fur production is always after the demand.

Fur products are expensive and their output is at a record high. The impact of warm winter demand has led to a sharp decline in prices.

This has happened in the past and will remain so in the future.

Like other industries, the prices of our products vary greatly. It takes time to adjust the relationship between supply and demand.

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< p > Q: as the elder of the industry of < a href= "http://sjfzxm.com//business/ > fur" /a ", do you think the fur colleagues have any experience to reflect and learn from the current market situation? < /p >

< p > A: Although we know that price instability is characteristic of our industry, everyone wants to seize the good year. This is also human nature.

Obviously, the high price of the product is very satisfying to the farmers. The rising price also makes the products of the industry increase year by year, and the whole fur industry has also been quite moist.

However, many people often forget that if enterprises do not keep up with the operation, relying solely on inventory and plant revaluation is not a permanent solution, they do not realize that the gradual increase in assets is only reflected in paper.

It is usually accompanied by dangerous inflation, because it conceals the fact that the economic environment in which the whole industry is located is not prosperous.

When the price of an industry is soaring, no matter how efficient and competent, anyone can survive.

However, when the market is not good, the enterprises that focus on management and innovation will go further.

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< p > Q: when the fur industry faced a severe test, did the Copenhagen fur industry adopt specific measures to deal with it? < /p >

< p > A: in recent years, Copenhagen fur has invested heavily in building a new aquaculture system to help farmers improve the efficiency of producing high quality skin.

At the same time, auctioneers have invested heavily in technology applications. Most of today's fur grading is done by robots, which not only greatly improves the efficiency of work, but also ensures the consistency of product classification.

We do this because we realize that efficiency and quality are effective magic weapons to deal with unexpected situations in the market.

At the same time, we will strengthen our cooperation with Maersk Group.

From next year, we will be able to provide our customers with leather pport services to reach 4 different cold stores in the mainland of China.

We are currently developing a new logistics solution that will enhance the direct selling capability of fur manufacturers from factories to retail outlets in Europe and North America.

Efficient logistics means cost savings, and producers and consumers can benefit from it.

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< p > Q: is the market price of fur at the bottom now? What do you think of the trend of fur prices in the future? How does Copenhagen fur cope with future market changes? < /p >

< p > A: the 6 auctions this year showed a slight turnaround.

The price of Copenhagen fur June auctions is flat with the April auction, although prices are still low compared with the past three years, but prices have gradually stabilized.

Many people want to know whether the current price can last, but no one can give a reasonable answer.

Demand is dependent on global fashion trends, weather conditions and economic trends. These factors are almost unpredictable.

One thing is certain, however, that for the producers of low-end fur, the current price is too low to continue to operate without profit.

As a result, fur production is decreasing significantly, but lower prices will stimulate demand.

According to past circumstances, the current price level is not particularly low, so I think the price in the next few years will be roughly equal to or slightly higher than the sales price of the auction in June this year.

However, this price will undoubtedly generate a lot of price fluctuations.

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There are at least some stable factors in the market which are full of unforeseeable turbulence factors, which is very important. < p >

To this end, Copenhagen fur will try its best to live up to industry expectations in the coming years.

By ensuring high pparency of product quality and sales terms, and maintaining the company's financial standing, improving product quality and efficiency, the above commitments can be achieved to a maximum extent.

These principles are already firmly established.

Whether the market is good or bad, Copenhagen fur will do its best to support the sustained and steady development of the market.

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