Asia Outdoor Exhibition: An Important Platform For Brand New Channel Development

< p > in the last month's "a href=" http://sjfzxm.com/news/index_s.asp "> > /a > Asian outdoor exhibition, many outdoor brands in Quanzhou were absent, only CAMKIDS and other individual enterprises participated in the exhibition, while leisure outdoor brands were gradually withdrawing.

However, the final result of Asian exhibitions is that the total number of exhibitors has increased slightly, reaching 613.

The growth of exhibitors is not only due to the participation of many international brands for the first time, but also closely related to many outdoor rookie brands and Asian exhibitions.

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< p > industry insiders said: the outdoor spectators of Nanjing (Beijing store) outdoor exhibition are more from all kinds of outdoor clubs. They are more sensitive to the style, price and color requirements. They may have 100 styles and 300 SKU. They choose more than 10 styles from the list, which puts forward higher requirements for the development of enterprise products.

For those brands that are directly under the counter, outdoor clubs and major B2C platforms, Nanjing outdoor exhibition has become an important platform for their channel development. This is also the reason why more and more new brands are appearing at the exhibition.

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< p > a outdoor rookie brand official said that compared with the channel resources of Beijing ISPO exhibition, Nanjing outdoor exhibition is more suitable for the current enterprise's channel strategic layout, and even more targeted. At present, the company has more than 20 Direct stores in Beijing, has established a certain brand influence in North China and Northeast China, and the development of the regional market in Central China and Southern China is urgent. This is precisely the radiation range of the Nanjing exhibition's influence.

More importantly, unlike the Jinjiang department brand, apart from doing self run and single store franchise, the expansion of outdoor club sales channels is the focus of this exhibition.

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< p > another brand that began to enter the domestic market in 2012 has not only brought the whole series of products in autumn and winter in 2014, but also brought various investment policies.

Brand leader said, with more than 20 years of clothing production experience, but just officially entered the outdoor market, the brand is still in the stage of investment, and the number of outdoor stores in China is also very limited. We hope to open the market door by creating the best price clothing products, and let more profit links be given to franchisees or customers.

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