Vip.Com Has Been Profitable For Seven Consecutive Quarters?

< p > U.S. stocks listed companies began to publish two quarter earnings reports, < a href= "http://www.91se91.com/" > electricity supplier < /a > earnings of listed companies finally swept away the haze: vip.com's seven consecutive quarterly profit, Dangdang network for three consecutive quarters of profit, e-commerce enterprises started the rhythm of making money.

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< p > vip.com's total net revenue in the two quarter increased by 136.1% to US $829 million 400 thousand, and net profit increased by 192.1% to US $26 million 400 thousand.

As of yesterday's Beijing Commercial Daily reporter's press release, vip.com's stock price was $229.18, with a market value of US $12 billion 750 million.

It also means that vip.com's share price has increased by 50 times compared with the initial issue price of $4.6.

Dangdang released the two quarter earnings report on the same day, the total operating income during the period was 3 billion 300 million yuan, net profit was 28 million 800 thousand yuan, net interest rate was 1.5%, which was 14 times the profit of 2 million yuan in the first quarter.

In the same period last year, it was a loss of 64 million yuan.

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< p > although the performance is equally brilliant, the two reasons for the profitability are different.

According to the financial report, the reason for vip.com's continued profit in the two quarter is the doubling of the number of active users and the number of orders.

In the two quarter, the number of vip.com active users reached 9 million 300 thousand, an increase of 167.9% over the same period last year, and the number of orders increased to 26 million 300 thousand, up 138.4% over the same period last year.

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< p > Dangdang's profit is attributable to the third party platform.

According to the results of the report, Dangdang net's two quarter a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > Japan's 100 per cent three party platform paction realized 1 billion 430 million yuan, an increase of 82% over the same period last year, and the growth rate and scale continued to lead the book business significantly, exceeding the 50% of the total platform paction volume.

Meanwhile, in the two quarter, book business achieved a revenue of 1 billion 356 million yuan, an increase of 43.5% over the same period last year.

The sales volume of children's books is very important.

Wang Yue, editor in chief of Dangdang network and editor in chief of children's book channel, says that the preferences of the founders determine the genes of enterprises. Li Guoqing, a co founder of Dangdang, and Yu Yu's understanding of books decides that Dangdang should take the specialized book sales route.

At present, most of the editors of Dangdang are graduate students or have been editing books for more than five years.

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< p > in the industry view, as the market leader Jingdong has not yet released the two quarter earnings report, whether the listed electricity supplier has entered the profit cycle can not be concluded.

But from the existing earnings data, enterprises have begun to pform from extensive buying and selling operations to fine operation, and most of the money burning logistics has been almost formed.

Vip.com CFO Yang Donghao said that the acquisition of mature express companies and other models for logistics construction "not too burn money", vip.com will continue to expand storage area, it is estimated that by the end of 2016, vip.com's storage area will reach 700 thousand square meters.

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< p > however, the views of the industry are not consistent with regard to the trend of sustained high growth and profitability in the future.

< a href= "http://www.91se91.com/ >" electricity supplier < /a > analyst Lu Zhenwang believes that vip.com's growth benefits from Tmall's "indulgence".

The clothing industry is a big cake for the electricity supplier. Tmall has the absolute advantage as the boss. However, due to the high fees of Tmall platform, some brands have fled to other platforms.

Vip.com seized this opportunity in time and penetrated deeply into some brands.

"At present, the volume of vip.com's clothing industry is about Tmall's 1/5. When it reaches Tmall's 1/3, the growth rate of vip.com will be stable."

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< p > vip.com expects net revenue in the three quarter to be $850 million -8.6 billion, an increase of 122%-124% over the same period last year.

Lu Zhenwang pointed out that although vip.com will continue to grow rapidly, Tmall's "double 11" is coming in the four quarter. This year, Tmall, who is trying to "fashion", will take the opportunity to pry away many online users. Whether or not we can keep the position is the key factor to decide whether vip.com will continue to be crazy in the future.

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