Wang Yongzheng Labor Intensive Enterprises Six Ways To Deal With Crisis

At present, the global financial crisis has had a profound impact on China's economy and domestic enterprises.

As far as the overall impact is concerned, the export dependent and labor-intensive regions and enterprises have a relatively large impact, and the textile and garment industry is deeply affected.

Wang Yongzheng, chairman of the Tianjin Yongzheng tailoring shop group and member of the CPPCC National Committee, said that Yongzheng tailor group, as a member of the textile and garment industry, was also affected to some extent by the financial crisis.

In view of the impact of the financial crisis, based on the objective analysis of the environment of the enterprises, they take effective measures to deal with the impact of the financial crisis.

To optimize and enhance brand, people usually say that crisis is danger plus opportunity.

The current crisis situation is a good opportunity to optimize and enhance the brand. In particular, China's independent brand has gone through the period from no brand to regional brand, from regional brand to Chinese brand, and then to gradually build China's famous brand. Now it's time for international brands to fade, and Chinese ethnic brands to go global, and become famous brands all over the world.

We have experienced more than 20 years of development, and through continuous innovation, we have developed the small shop style management style of the traditional tailor shop to the modern international first-class industrial management mode. However, there is still a big gap between the brand advantage and the international first-line brand. But if we want to have a place in the international market, we must build an international brand and a competitive international brand is the key element to win the market and customers.

To increase R & D and technological innovation, every economic crisis is a process of survival of the fittest. Enterprises, products and products can only continuously improve their R & D level, continuously carry out technological innovation and product innovation, realize product upgrading and upgrading, so that the competitive advantage of enterprises can be fully reflected, so that they can survive in the financial crisis.

Yong Yong is a technology leading enterprise. Technology is the foundation to realize products, improve product quality and enhance customer satisfaction. We will redevelop and integrate the current clothing version, technology and quality standards, and develop new products and new processes to truly achieve product art.

We will continue to strengthen technical cooperation and exchanges with the world's top tailors' Masters Association, and carry out teaching practice activities with major fashion universities, drawing on advanced international technology and cutting-edge concept of dress.

Lean management improves efficiency. In the current situation of increasing material costs, reducing market demand and increasing the proportion of fixed costs, we must proceed from process optimization, make business and operation processes more reasonable, maximize production and work efficiency, create greater value, take internal tap potentials, control costs and avoid waste, ensure the cash flow needed for normal operation, and increase profits and increase profits in order to better survive and develop under the financial crisis.

Increasing market penetration, our current market is mainly located in the high-end crowd. Our philosophy is "constantly satisfy and enhance customer dress taste". The understanding of domestic customers for tailoring shops is still at a fairly early stage. However, there is a consensus in the world that tailoring shops are tailor-made services for royalty members, senior dignitaries and elite from all walks of life. They are the highest level of dress and the first choice for successful people.

In tailoring shops, customers can customize their own personalized, social dress with their own names and their personal identity, taste and temperament according to their personal habits and social activities.

At the same time, the consumption cycle concept of domestic customers is also very different from that of foreign countries. Foreign consumers may update their clothing in a relatively short time, but domestic consumers may be updated for two to three years, maybe longer.

Therefore, we must work hard to lead the successful people in our country to dress ideas and ideas, so that they can know the real taste of clothes that really belong to them and match their identity.

In addition, we further improve the marketing organization structure and cover all the provincial capital cities as soon as possible on the basis of the current more than 10 provinces and cities.

At the same time, we should expand the market expansion of developed countries and maintain an appropriate share of overseas market.

Under the current financial crisis, enterprises will inevitably face all kinds of emergencies from outside and inside. The effective management and improvement of enterprises themselves is the root cause of the crisis. Starting from enterprise culture construction and personnel training, creating a good corporate culture and improving the growth mechanism of talents, crisis prevention and management must first cultivate staff's correct work attitude, peace and mental state of mind, recognize their responsibilities and direction of development, strive to do well the work they have now, maintain a strong enthusiasm for work, guide employees to constantly summarize in their work, improve their working methods, and achieve the best results through strong working methods and effective working methods, so as to ensure that employees have good prospects for development. In culture

In the financial crisis, Yongzheng solemnly promised not to lay off workers without reducing wages, and to maximize the development of staff through the building of talent echelons and development channels.

Through various channels to increase the introduction of talents, especially the top students in clothing colleges and universities, we can cultivate and guide them, become our talents in the future, become the talents foundation of the company's development, and build a reasonable talent structure through the introduction of excellent talents and the training of existing staff.

On the job training is also our focus on creating learning organizations and creating elite teams. Without training and learning, talent development and enterprise progress are empty words.

Only by creating a good cultural atmosphere and giving them better opportunities for development can we really unite people's hearts and stabilize our workforce.

It is difficult for enterprises to be independent to strengthen the cooperation of affiliated enterprises in the face of the global financial crisis.

In this way, enterprises, especially affiliated enterprises, such as raw materials suppliers and distribution agents, must join hands to stop malicious debts, ensure certain cash flows, help each other in crisis and help them stay together to survive. Only in this way can we achieve mutual benefit and achieve common development in cooperation.

In the financial crisis, we can not simply rely on the help of the government, nor can we survive by cutting costs alone. We should temper ourselves and strengthen ourselves in a crisis.

A crisis is a challenge, a challenge is an opportunity. Living is the absolute principle.

We believe that under the control and guidance of the party and the government in assessing the situation, we will be better off under the efforts of our own enterprises.

More shoes and hat investment information, click here to enter the responsibility editor: Wang Xiaonan