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    Developers Worry About Three Line City Shopping Centers.

    2014/8/16 22:22:00 36

    DevelopersThree Tier CitiesShopping Centers

    < p > China commercial real estate confidence index report (hereinafter referred to as the "report") issued.

    The report shows that China's commercial property confidence index is higher than that of Chinese office confidence index.

    Developers' expectations for the three tier cities such as shopping centers such as < a href= "http://www.91se91.com/news/index_c.asp" > commercial property < /a > are far less optimistic than those of merchants and property operators.

    However, developers are more optimistic about the office market of first tier cities.

    < /p >


    < p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > developer < /a > there is a hidden trouble for the three line city shopping center < /strong > /p >


    < p > the report divides commercial real estate into two sections: commercial property and office buildings.

    In terms of commercial property, service providers' confidence index is higher than that of brands and owners.

    < /p >


    < p > the report points out that the high confidence index of service providers stems from a good outlook for economic growth in the second half of the year and a judgement of the future commercial property market.

    On the one hand, the service providers' evaluation of the economic environment in the first half of the year, consumers' purchase intention and overall business status are all higher than those of the owners and brands, especially in the two aspects of the turnover of the service providers and the flow of people.

    On the other hand, service providers hold the most optimistic expectations for the future economic development, which undoubtedly further supports their judgement of the future commercial property market.

    < /p >


    < p > it is worth noting that the proportion of service providers surveyed by the three line cities is close to 60%. It is believed that the turnover and human traffic volume will increase in the second half of the year, and the growth of project turnover will continue to be optimistic.

    < /p >


    < p > however, the low confidence index of the owners is affected by the development enterprises' disappointment in the market performance in the first half of 2014, the increase of commercial land supply in the second half of the year, the excess of supply and the decline of rental returns, thus dragging the confidence index of the owners.

    In addition, the owners' concern about the increase of anti-corruption, the impact of electricity suppliers and the homogenization of the market also make them more pessimistic about the future market trend.

    < /p >


    < p > nearly 40% of the survey participants gave negative comments on the two indicators of "consumers' purchase intention" and "brand expansion intention", which also reflected the owners' concerns about the market competition in the second half of the year.

    It should be noted that the evaluation of the owners of the three tier cities is more pessimistic than the evaluation of the representatives of the one or two line owners.

    < /p >


    < p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > first tier cities > /a > Office confidence index is higher than two or three line cities < /strong > /p >.


    < p > in terms of office buildings, developers' confidence index is higher than that of agents and investors.

    The confidence index of office buildings in the first tier cities is higher than that of the two or three line cities.

    Nearly half of the respondents in the first tier cities have confidence in the improvement of the economic environment, and lease demand may remain active or further increase on this basis.

    This also encouraged them to maintain confidence in the future market trend. Respondents in the first tier cities who exceeded 75% or 87% predicted that office rentals and prices would not decrease in the second half of the year.

    However, in the two or three tier cities, only 31% or 21% of respondents believe that the economic growth will increase in the second half of the year. At the same time, they are very pessimistic about the future rental market of office buildings. Only 7% of respondents believe that the rental demand will increase in the second half of the year.

    < /p >


    < p > in the first half of 2014, the new construction area of office buildings increased by 3.2% over the same period last year, the only type of property that keeps pace.

    It is estimated that the construction area will continue to increase steadily in the second half of this year, which will continue to increase the supply pressure of the office market.

    < /p >


    < p > it is reported that this report is jointly carried out by Ying Shi group with 9 domestic and foreign organizations. Through online questionnaires and interviews, nearly 2000 valid questionnaires were collected in 124 cities across the country.

    Among the respondents, more than 800 were senior professionals in the domestic commercial real estate sector, more than 500 developers and owners, and over 320 well-known brands including fast fashion, luxury goods, chain supermarkets and restaurants.

    < /p >

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