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Introduction Of The Five Models Of Wechat Friends Circle Marketing

2014/8/18 8:51:00 51

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> the world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes < < hat net "Xiaobian introduced to you is WeChat friends circle marketing flow of over ten million five modes. 
 WeChat /p >
 WeChat marketing 
 the circle of friends has been marketing for a long time. At present, the big bear will be a member of the hall of fame. I reckon that the monthly water flow is almost fifty million. Because this area has been very popular, there are a lot of criticisms from the beginning to end, including a lot of practitioners in the industry. Here, as the first person in the circle of friends, it is necessary to clear up the source and summarize some real spanaction modes and gameplay. Of course, this article is naturally worth billions of dollars. 
 circle of friends mode: agent mode 
 agent mode is the highest mode of running water at present. It is also the main mode of cosmetics, especially mask class. At present, this mode can account for almost 3/5 of all water in the hall of fame. Of course, this is also the most criticized mode by the outside world. Many people think that the circle of friends marketing is looking for agents, and then will be posted on the pyramid selling "a target=" _blank "href=" http://www.91se91.com/ "hat" /a ". In fact, the friend circle agent mode is only an extension of the offline agent mode. At present, the profit margin of cosmetic products can only be achieved by a total of three level agents, which will not develop indefinitely. Generally speaking, it is the 123 generation, which is similar to that of the original province Daixian generation. Proxy mode is a centralized management mode, and it is also a very efficient mode, because you do not need too many friends, you can achieve a considerable amount of water. It is said that the first class agent of non famous comic actors is 1 million, and the agents of other brands are different. The price of agents is also ranging from 20-3 yuan. Big brands are famous for their high price. Small brands will be cheaper in the early stage. 
The final agent of the P mode will not develop indefinitely. Most of the players who take the agent will be experienced and competent players. Newcomers often start from purchasing or distributing. After having accumulated experience and funds and customers, they will gradually act as agents. The higher the agency level, the lower the price of goods, the more profits will be in the middle. 
 the biggest problem in the marketing of friends circle is that the brand and management will be much worse. The biggest problem is that when the new person learns, he often does his own job and the loss will be more obvious. So big bear is still committed to brand building, hoping to solve this problem better. Because there is a brand, it will have a good effect in promoting and protecting the interests of customers, and team stability will be more secure. 
 frankly speaking, there are still many chaos in the development of cosmetic products. Many products have quality problems. I believe that after two years of development, there will soon be a shuffle. Many cosmetics companies are also entering this field. I still don't think much of them. 
 what needs to be mentioned is: the friends circle marketing customers are not actually acquaintances, the main spanaction objects are Chinese relations, friends of friends circles, or colleagues who are not very familiar and have basic trust, which is different from what you take for granted. 
 circle of friends mode two: direct battalion mode 
 when many people do some products, they ask me, what is the profit margin of products that are too low to be an agent mode? These products are currently doing well in direct selling mode. It is direct merchants to customers, there will be no intermediary agent, it is also very difficult to develop intermediary agents, because there is not enough profit support. 
 but how to make money like this? The answer is wholesale customers. In the current cases of big bear, the selling of lychee's longan sister, the selling of porcelain wares and so on are all such paths. Because the quality of their litchi and porcelain products is really good, after promoting and selling hundreds of copies, they have produced some wholesale customers. And these batch purchase users will become perennial customer buyers, as well as the local fruit merchants who have sold the Lichee sister's distribution rights in the field, and suddenly expanded the market in the field. 
 some people ask, where did my first customer come from? This is the importance of the platform. At the beginning of the customer in addition to their own friends, there are many friends in the big bear group support. After giving the products to these friends, everyone feels good and they share their friends circle. In this way, they get many basic customers, and then customers share them, so as to gradually make their own brand and customer base. 
 if there is no similar platform, you can try to find some like-minded friends in your own group to help do similar things. As long as you are good at products and willing to try, it will be effective. 
 circle of friends mode three: Taobao auxiliary sales 
 a lot of people will oppose Taobao and their circle of friends, but this is not the case. After making Taobao friends, the effect will be very amazing. Because Taobao's biggest feature is that it can get passengers through various means, while friends circle is good at retaining passenger flow and increasing repeat purchase. The famous bear Hall of Fame member, micro-blog celebrity endorsement cosmetics marketing first person Li Lan Feng boss, then did "Daddy where to go" the five protagonists micro-blog endorsement and red. In the field of Taobao cosmetics, it is also quite good, with a flow of 4. 5 million a month. After communicating with me, I decided to start a circle of friends marketing. The method is also very simple. After looking for two 90 people, I would like to add all the Taobao customers to do customer service and communication. At the same time, I often display and promote new products in my circle of friends, and the rate of repeat purchase of old customers is very high. In the first month, it was nearly five hundred thousand. In almost two months, it was almost two million. According to this speed, I believe that in a few months, Taobao will keep pace with the flow of water. But the same flow, friends circle sales because there is no traffic costs and promotional costs, profits are almost three times more than Taobao's. That is to do one million in the circle of friends, making almost equal to Taobao selling more than three million. 
 circle of friends mode four: O2O marketing /p >
 WeChat circle of friends is not only product sales, but also can do O2O well. The earliest friend circle case, Nancy Nancy, is still in the US industry. It has not changed careers and sells anything. It is still valuable. A year ago, ncncy doubled its business and opened its own beauty shop. These products and technology propaganda are basically achieved through the circle of friends, and the circle of friends is also the foothold of many activities, especially the effect of booking discounts is particularly good. 
Besides P, Zhou Qiong, the founder of z.studio, is also a member of the bear Hall of fame. In just a year, it has opened six outlets in Beijing, four in Shanghai and one in Wuhan. The way of operation is simply the promotion of WeChat's new a target= "_blank" href= "http://www.91se91.com/" > dress /a, because custom clothes are more popular among some middle class and famous stars, so the customers are increasing rapidly through word of mouth. Then she arranged a special account manager for every customer to maintain it through WeChat. With the increasing number of customers in Wuhan, Shanghai, to facilitate the opening of local stores, it will come to an end. 
 circle of friends mode five: brand mode 
 a lot of people will ask me, "big bear teacher, why do you not sell things yourself?" After a year's operation, my personal brand has been greatly improved. I share the case and skills of people in the circle of friends with selflessness and low price, set up the platform of the big bear society, and choose the excellent micro businesses from the middle to form the big bear Hall of Fame (more than 100 million monthly), which eventually formed great influence and centripetal force. Many small and micro businesses have gained a lot of guidance and help on this platform, as well as the beginning of the boost. Many people have benefited from it, and I have gained great improvement and prestige myself. 
 similar things are not uncommon, including the dissemination of content by many members of the public platform, and many people are doing business cooperation through friends circle. Brand is also a commodity, and premium and value-added are very high. Many consultants and consultants have given me more information about the industry and product characteristics, and at the same time, I am also very clear at the personal level. At present, the big bear is already the first community of the domestic circle of friends, water has been different from the medium-sized e-commerce, the daily spanaction number is also nearly 10000 alone, I believe that in my operation will also create more miracles. 
 > a href= "http://www.91se91.com/news/index_f.asp" > circle of friends marketing < /a > in fact, there is nothing particularly complicated. As long as you make good products, do good customer service with WeChat, or you will achieve some success quickly or slowly. There are no rules to follow. The product category is also very widely covered, so long as you can do a good job in products, find where your customers are, and then influence them through the means of communication, using WeChat to deal with and manage, will eventually be of great help. It is not necessary to have any prejudice against this. It is wise to do more research on these socialized marketing methods. There are some skills here, but there is no such thing as that. There is no need to take too much training or anything. 
 in the past year, it is the bonus period of the circle of friends, and by the end of this year, it will enter the period of shuffling and standardization. At this time, the role of the team and platform will be very large, and the probability of individual combat success will be much smaller.