Shijing Clothing Wholesale Business Circle Goes Out Of The Valley To Develop Trade Type Business Pformation

< p > here, the world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes, < hat > net, to introduce the pformation of Shijing clothing wholesalers circle to exhibition trade.

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< p > the pattern of Guangzhou's three major garment wholesale business circles with "East Shahe, South Zengcheng and West flowing flowers" is expected to be broken. Guangzhou's fourth garment wholesale business circle -- "Shijing clothing wholesale business circle" is rising rapidly.

In order to achieve a win-win situation in the business circle, the veteran professional market not only actively takes the initiative, but also provides more powerful support services for merchants to lead them out of the trough, and the five major markets in the circle are combined with other economic organizations to form an alliance of Shijing business circles and work together to build Shijing's professional market brand.

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< p > < strong > from the tail cargo market to the exhibition trade operation < /strong > < /p >

< p > after more than 30 years of development and change, Guangzhou has built the most densely populated wholesale market community in the world, becoming the largest clothing circulation base in the whole country and even the whole world.

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< p > at present, Guangzhou city has formed the Liuhua plate with white horse as the leader and the wholesale clothing market of Shahe plate, which is in favor of Sha Dong.

In addition, there are sporadic wholesale clothing markets in other areas.

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< p > whether it is the white horse clothing wholesale market or the other leader, it has been deeply rooted in the field of clothing wholesale.

They have a fixed customer base, and have formed a direct selling mode of R & D, production, sales and wholesale integration. It seems impossible to divide the market share from them.

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< p > however, "anything is possible".

"In Guangzhou, Shijing has the conditions to make professional markets."

Chen Ruirong, chairman of the national fashion city, said that after 30 years of development, the already mature professional market in Guangzhou has been relatively high and the profit margins of merchants are relatively small.

In January 14th this year, the executive meeting of the Guangzhou municipal government deliberated and adopted the implementation opinions of Guangzhou on promoting the pformation and upgrading of the specialized wholesale market. It announced that the new wholesale market would be banned in the central city area in the future, and the low end professional market such as "three cash" (cash, spot, spot) should be closed or relocated.

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< p > so, the professional market has touched the "ceiling" in the urban area, and merchants need to plan for a new way out.

After ten years of training, the clothing market in Shijing has gradually matured, not only with several times cheaper rent, convenient pportation, developed logistics, but also enough storage conditions.

After ten years of development, Shijing's professional market has gradually completed the pformation and upgrading, from the largest market in the country's tail market (the stock market of overstock products) to the current trade and development business.

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< p > < strong > big guys "help one" help small businesses out of the trough < /strong > /p >

< p > within the scope of 2 kilometers, Shijing garment wholesale business circle has developed into several major markets, such as clothing city, Jindong clothing city, Qingfeng clothing city and national garment city.

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< p > take the national fashion city as an example. At present, there are four commercial buildings: Men's wear, women's wear, children's wear and shoes city.

In the National University, there are more than 3000 businessmen, leather goods, men's wear, women's wear and children's clothing. The total annual income of merchants is over 300 million yuan.

However, Chen Ruirong, chairman of the national fashion city, said that in the first half of the year, the overall efficiency of the National University fell by 10%, due to the overall downturn in the domestic and foreign market environment.

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In the face of the low level, whether the wholesale market can provide more effective services and assistance to merchants can lead the merchants to come back to the peak, which can be regarded as an important factor to judge whether the wholesale market pformation and upgrading is successful or not. P

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< p > with the rapid development of Internet marketing in the fast moving consumer market in recent years, e-commerce has become an inevitable trend in the apparel industry.

As early as the early days of Taobao merchants, the State University introduced the Taobao business training mechanism to provide employment training for nearly 30 thousand customers in the business circle.

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< p > nowadays, with the sales of large agency products to Southeast Asia, the Middle East and other places, the impact of APP mobile terminals on physical stores is bigger and bigger. Chen Ruirong foresees that the rapid development of personalized mobile marketing combined with e-commerce will have a strong advantage of reducing costs.

"We have introduced a number of training institutions to provide free venues for customers to launch a new round of Internet marketing training courses.

We must take a keen look at the needs of the audience and walk ahead of the same market in order to seize the opportunities for development.

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< p > in order to get through the channel as soon as possible, the state led the merchants in the form of a group to launch the exhibition and trade activities in the north of Guangzhou commodity.

From the current performance, the big businesses have opened up the new Eurasian business road from Guangzhou to many cities in the mainland and in Eastern Europe. While expanding the periphery, it will also make use of the near advantage to achieve the docking of the manufacturers.

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P, not only that, but this year, the National University has also provided free services such as trademark registration and bank loans to merchants. It aims to guide merchants to develop their own brands and realize the magnificent turn from the individual wholesale to the brand management.

Chen Ruirong said that in the second half of this year, the General Assembly will concentrate on improving the existing logistics industry system, invest 3 hundred million in pforming the Hu Tian freight station, and pform the surrounding backward industrial buildings into the Pioneer Park, and improve the supporting facilities of the whole city. The production revenue is expected to double the growth of 20 million yuan last year.

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< p > < strong > establishing business circle alliance to achieve a win-win situation of enterprises < /strong > < /p >

The case of "P" is the epitome of the development of Shijing clothing wholesale business circle.

The internal development has been straightened out, and the next thing is that the big guys in the business circle are growing together.

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< p > since 2012, Shijing street has taken the lead in planning Shijing business circle alliance.

At the beginning of this year, the Shijing business circle alliance was launched jointly by the 5 markets of the vast majority, Kam Tung, Qingfeng, Gd and Ag ma. Apart from the "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "specialized market, there are also some logistics enterprises and other economic organizations.

The main purpose of the alliance is not only to help enterprises in the business circle to achieve a win-win situation, but also to join hands with enterprises in the area to offer suggestions for the development of the economy.

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< p > Chen Ruirong said that the market in Shijing is short of professional operators, and the market development idea is yet to be improved. Before the operation of the market basically depends on the merchants themselves, the market will inevitably be duplicated, and the establishment of the business circle alliance is to solve a series of development problems.

At present, the total business area of Shijing business circle is more than 1 million square meters, with more than 10 thousand shops, about 100000 employees, and an annual turnover of nearly 30 billion yuan. It is Southern China's largest clothing shopping area.

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< p > Li Weisheng, Secretary General of Shijing Street chamber of Commerce and director of the Shijing street social and Economic Affairs Section, said that the establishment of the business circle alliance is one of the means of economic pformation and upgrading of Shijing street. By concentrating the enterprises in the business circle alliance, it can achieve industry self-discipline and achieve the goal of win-win cooperation. The government can also achieve regional economic upgrading through the alliance of business circles to achieve the goal of comprehensive governance.

"A governance task, as long as we tell the business circle alliance, we can notify all enterprises to facilitate management."

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< p > addition, < a href= "http://www.91se91.com/news/index_s.asp" > Shijing business circle < /a > another function is to realize resource sharing.

At present, there are dozens of professional markets in Shijing street, and functional subdivision has been achieved. Men's wear, women's wear, children's wear, underwear, accessories, leather goods and so on have already become independent cities, but the positioning and styles of products in similar markets are all the same.

After the establishment of the alliance, the heads of various professional markets can often interact with each other, carry out differentiated operations, and even invest together to jointly develop the brand of Shijing's professional market.

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