The Chairman Of The Board Of Directors, 228 Million, Was Put On The Market.

< p > > the world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes < < hat net "Xiaobian to introduce the chairman of the board of directors, the 228 million runner up, to be listed to make disaster.

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< p > the boss of Fujian Quanzhou menswear company has fallen into a lot of doubts because of the loss of his boss Ding Hui.

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< p > this is a company with good reputation in the industry. It has been the object of many peer studies because of its marketing innovation. It just went public on the HKEx in January this year.

Now, nearly a month away from the loss of Ding Hui and his wife, he has been hit hard.

At the time of press release, the company still responded that the company was operating normally.

However, as more and more bad news has been proved, the brand is obviously "unable to return to the past".

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< p > < strong > < odd > < /strong > < /p >

< p > < strong > stock limit. The boss has 228 million lost connections, < /strong > < /p >

< p > August 5th, it was the day when North Qi paid the dividend of 30 million 539 thousand yuan last year. On the same day, the company announced that it could not be distributed on schedule by the recent developments.

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P's "bad luck" began in July 21st, when the company's share price fell 32%, and the emergency suspension was suspended.

In July 25th, the company announced that it had not been able to reach the chairman, chief executive officer and executive director of Ding Hui for 4 days.

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< p > July 28th, Wang Weiwei, the head of the news center, told reporters that he had been presided over by the executive director of the company and Ding Canyang, Ding Hui's brother.

Ding Hui lost contact is a personal behavior, the company will be accountable to him, "this matter affects the company's business and reputation, but it does not determine the future development of the company."

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Wang Weiwei P said that it was a regular plan for the company to open stores and close stores. Many chain stores had closed new stores every month and the shops with low profitability continued to operate.

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< p > July 31st, Ding Hui announced once again that the board of directors has verified that in the three days of January 27, 2014, March 11th and April 3rd, four times the total amount of funds pferred out of the Hongkong subsidiary's regional fashion account was 228 million yuan.

So far, the "plot" of capital in the capital market has come to an end.

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At P, it was only half a year since January when we landed at the Hong Kong stock exchange.

Prior to that, the company had twice sought A shares to be listed: in March 2011, the first time to submit the listing application to the Securities Regulatory Commission, in November 2011, it was rejected by the SFC. The reason is "limited product sales area, brand promotion fees and R & D expenses are lower than those of the same industry listed companies, and sales mode is mainly from direct sales to sales."

In May 2012, the company renewed its application but was suspended again because of the SFC's suspension of IPO.

In March 2013, North Qi withdrew the application and sought the listing of the Hong Kong stock exchange.

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< p > < strong > loss of company drag down company < /strong > /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > "odd" /a "is a typical history of Fujian brand growth.

The company was founded in 1997 by Ding Canyang and Ding Hui (formerly known as Ding Canhui) brothers in Jinjiang, Fujian. From the beginning, they began to retail, from single stores to chain brands, and then to the Hong Kong stock exchange. It is known as the "fast fashion" brand of the first Hong Kong stock listed in China. Its products are mainly casual men's clothing, and the sales network is concentrated in the three or four line cities.

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< p > until Ding Hui lost his job, he was famous for his positive image of marketing ability.

At the end of March, China's international clothing < a target= "_blank" href= "http://www.91se91.com/" > dress "/a" exposition, the odd high profile publicize its "cloud Wardrobe" concept, and April O2O promotion.

Ding Hui frequently appeared in the media and talked about the blueprint of "online and offline integration and opening up the supply chain".

In the first half of 2014, there were more than 400 stores in the country, of which more than half were direct outlets.

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< p > Li Mei, director of the famous clothing industry consultant and director of the media research division of China Research Institute, told reporters that O2O's marketing was good. In the domestic clothing enterprises, their data statistics and data analysis are relatively perfect and reliable.

The company has 1 million 200 thousand members, the VIP contribution rate (the percentage of members buying goods) is as high as 80%~90%, and the number is amazing.

China Research International has organized a clothing agency to learn from its experience in membership management and data analysis.

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< p > Ding Hui is a man whose reputation is not bad inside and outside the company.

Some employees called him "strong, resolute and responsible". He once walked nearly 100 kilometers in a hiking activity with a leading company executive. In early 2014, the "100 day war" did not exceed its target performance.

A friend of Ding Hui told reporters that the loss must be Ding Hui's "inevitable choice".

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< p > after nearly a week's confirmation of Ding Hui's loss, many people in the staff and in the industry have kept up with NASH, and shouted slogans such as "refueling, holding on!"

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< p > Wang Weiwei disclosed that at that time, there were even suppliers initiating an initiative: first, not to chase the money; second, to support the continued production of the autumn and winter goods in the second half of the year, and third, to support the continued development of next year's commodities.

Some suppliers also launched a crowd raising plan, hoping to raise some funds to ensure the normal operation of the company.

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< p >, however, Ding Hui's news of pferring 228 million funds has become the last straw to crush everyone's confidence.

After the pfer of funds was confirmed, Ding Hui immediately heard that the supplier had recovered the arrears. He had interviewed several odd employees of the company and had left in early August.

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The news of the closing of the P store continued. On Tmall, Jingdong and other electronic business platforms, the company also began to offer a discount, even at ninety percent off.

Wang Weiwei told reporters that the company was indeed facing financial difficulties.

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< p > July 24, 2014, a shop in Jinjiang, Fujian Province, sold goods at an ultra-low discount rate, attracting the public to rush to buy.

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< p > < strong > listed "to do" disaster "/strong > < /p >"

< p > this year the men's wear industry is in a sluggish situation. The industry generally believes that men's wear brands will have a big shuffle.

In January 9, 2014, the group listed on the Hong Kong Stock Exchange and was called the "uptrend" in the market.

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< p > in July 31st, Ding Hui announced that in January 27th and April 3rd, Hongkong had instructed to pfer the 50 million yuan and 19 million 550 thousand Yuan Hong Kong dollar of the Hongkong based branch of the Bank of communications to the British Virgin Islands company account, which is not a company under the jurisdiction of the company. In January 27th and March 11th this year, Ding Hui pferred the 160 million yuan and 2 million 500 thousand yuan of the vogue's accounts previously to Xiamen's international bank account.

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< p > a source told the analysis that the company had made false accounts for the Hong Kong Stock Exchange: "the whole industry situation is there, and the report shows that the central bank has been developing at a high speed, and it is likely to borrow money for the sake of making loans and eventually break up the capital chain."

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< p > media reports said that after the listing of the company, Ding Hui used private equity financing in the name of increasing shares, far exceeding the 1 billion 500 million yuan in rumor.

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< p > Li Mei believes that the result of the "go ahead" in the capital market is that.

Nochi has failed two times to rush to A shares. It has already indicated that it does not have the conditions for listing. Turning round Hong Kong stocks has a "gambler mentality". First of all, the performance of listed companies is increasing. Before it was deep tillage and meticulous work, now it has become a horse racing enclosure. It is not normal development to achieve total performance by opening more stores, rather than lifting single store performance, and finally breaking the capital chain.

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"P > clothing enterprises in Fujian seem to be a trend.

"It seems that Fujian enterprises are not listed, they are embarrassed to say hello to them."

Li Mei said that this is closely related to the local policy environment. "The government encourages enterprises to go public and will give money and concessions to the public after listing. So which boss is unwilling to hit the market?" many clothing enterprises such as the seven wolves (002029, stock bar), nine Mu Wang (601566, stock bar), Li Lang, XTEP and so on, the listing really has brought great help to the enterprise, while borrowing money for listing is extremely wrong.

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< p > < < a href= > http://www.91se91.com/news/index_s.asp > > Listing > /a > should be a natural thing, rather than a strong twist melon.

Li Mei said, < /p >