Stocks Of Luxury Goods Are Almost Gloomy.

The evaluation of fashion stocks should not lose confidence due to gloomy gloom in July.

After all, the second half has just passed for a month.

And from the first half of 2014 1-6 months released by brands and groups, the overall trend is still on the rise.

For example, although michaelkors plunged 13.7% in a single month, it was because the brand North American store hit 30%-50%'s big summer discount. In fact, the same store sales of the brand were still growing at the speed of envy of the entire sales industry.

Therefore, the first half of michaelkors's share price was far ahead of the increase of 9%; while the first half of LVMH also achieved a year-on-year growth of more than 3% with the total revenue of 14 billion euros; because of the optimistic performance of bottegaveneta and the steady growth of saintlaurent, kering's group had a 4.1% rise in the first half of the year.

Even the plunging coach has picked up after entering August, slowing down the slide trend.

Changing the environment and facing the pition period calmly

In fact, the securities market is not inferior to the sale of commodities, which affects the quality of the single item. The strategic pformation, the change of spokesperson, the injection of foreign capital, the change of high-level personnel, and even any movement of the factory will have such an impact on the stock index.

It is precisely because of this, even though the share price of the brand has dropped, the income and performance have gone up.

The new lifestyle brought by the new media has gradually penetrated into all the details. The whole society, even the whole world, is in a process of adaptation and excitement.

Faced with this passive change, there must be an adaptive "jet lag" problem: some people can quickly integrate into a duck's water, and some will suffer losses.

Walking at the forefront of the fashion industry at any time is the biggest carrier of this phenomenon.

Those who can adapt to the environment, such as the Prada, which is noisy for a few years due to the successful marketing of "killer pack", will sooner or later return to a calm day after the end of the initial blowout profit cycle. While the brands in pition, such as coach, are temporarily volatile, they are the inevitable course of self innovation, just like the mulberry that finally hit the bottom of the rebound, and after the initial exploration and twists and turns, they will eventually regress to positive growth.

The space is huge, and there is another message worthy of attention in the Greater China region.

There is an interesting forecast list in the report, which is listed in the list of "20largestluxurywomenrtwcitiesin2025" (the 20 largest list of women's clothing and clothing consumption cities in 2025) but has no proportion in the Greater China area of global luxury consumption.

Regardless of Beijing, Shanghai, or even shopping paradise Hongkong, all of them are famous.

This also gives the brand a wake up: the Greater China region, which has always been a low proportion of luxury goods sales, still has huge prospects for development and mining space to be developed.

Of course, in this period, the broadened brand managers will also adjust their investment attitude and seek new development in the second tier or even the three or four tier cities in the first tier cities.

Industry observation

In the dense fog of 2014, fashion brands did not stop the expansion of the Greater China region.

The new trend of big brands in mainland China: Burberry Jingan Kerry Center flagship store opening, the same month, Shanghai opened two stores at the same time in 2014; in May, Patek Philippe Beijing yuan Di high profile opened, MOSCHINO Beijing opened the first new concept boutique; June, the world's largest self flagship store in Beijing Beijing Square Plaza opened in low key; then, second Beijing boutique shops opened in July in the new world; in the coming September, the fifth global and China's first herm herm s house will soon be unveiled; in September 3rd, Beijing, which is far away from it, will also ushered in the first independent store of carven China -- carven Beijing Sanlitun taigouli shop. 2014 fashion

Apart from the huge opening space, policy support is also a great guarantee for fashion brands to be so confident in the Chinese market.

Regardless of opening stores or pformation, compared with the cold financial data, fashion brands never cease to move forward.

Facing the difficulties, LouisVuitton Chengdu opened a new store in July. The brand opened the new store in Chengdu international financial center.

This is also the second store that LouisVuitton opened in Chengdu after the opening of flagship store in Chengdu Renheng landmark square in 2010.

All kinds of products are displayed in the store, including leather goods, travel products, small leather goods, women's ready-made clothes, men's ready-made clothes, accessories, shoes, watches, high jewelry, etc.

As the first capital city of the Western comprehensive strength, Chengdu's natural environment and cultural environment determine the proportion of the western fashion capital in the brand side.

The two degree store of LouisVuitton Store aims to provide Chengdu consumers with international services and unique products to provide consumers with a more memorable shopping experience.

The overall layout of the new store includes all kinds of ladies' goods on the first and third floors, and all kinds of men's products on the two floor.

On the first floor, ladies' accessories and bags are displayed on the two floor. Men's high-grade leather goods, leather goods, footwear, accessories and high-end areas are displayed on the first floor.

At the same time, new men's leisure and business commodities were also put on trial at the Chengdu international financial centre store. On the third floor, there were also watches, jewellery, high-grade leather goods and advanced leather goods customized service areas, as well as footwear displays for customers to try on.

Such a comprehensive product display shows the strong attractiveness of the southwest fashion consumption level to luxury brands represented by Chengdu.

For the opening of the Chengdu International Financial Center store, the hat box with the Mount Emei pattern was specially displayed in the shop, which was painted by the artisan master in the way of hand color, and painted the "special custom" section of Chengdu's "Mount Emei" pattern on the hat box.

LouisVuitton, with exquisite handcraft, produced a unique hat box in the world to pay tribute to Chengdu.

The Sino Swiss free trade agreement, which sparked heated debate last year, was finally settled in the near future.

In July 1st, the 2014 China Switzerland Economic Forum, which aims to promote bilateral trade cooperation between China and Switzerland and enhance their competitiveness and sustainable development, opened in Beijing.

For China and Switzerland, this will mean that the Sino Swiss free trade agreement has entered into force.

Hublot, as the top Swiss watch brand, has released the exclusive "classic integration of the Sino Swiss FTA limited wrist watch" to witness the historic moment of the symbol of Rui economic and trade cooperation milestone.

Switzerland is the world's traditional high-end manufacturing power, the Swiss advanced watch industry is also the "Swiss-made Swiss made" mainstay.

With the entry into force of the Sino Swiss FTA and the further improvement of China's manufacturing level and consumption power, the economic and trade cooperation between the two countries in the field of watch making industry will face unprecedented new opportunities, and will inject vitality into the vigorous development of the watch industry.

The China Switzerland Economic Forum was hosted by the Swiss Chamber of Commerce and the Swiss embassy. Jean Claude Bif, chairman of the board and chairman of the watch group of the LVMH group, was invited to attend the meeting. He shared with the Vice Minister of Commerce of China, Mr. Zijin Mountain, the Swiss ambassador to China, Mr. marie-gabrielleineichen-fleisch, the director of the Economic Affairs Department of the Swiss Confederation government, and the business elite, academic celebrities and government officials from all walks of life. They also discussed and discussed important issues such as quality, innovation, competitiveness and sustainable development in the economic cooperation between the two countries.

As a leader of the Swiss watch industry, Jean Claude Bif shared and exchanged the successful experience of the Swiss advanced watch industry with the Chinese and Swiss guests.

He said: "China is one of the most important markets in the world.

The formal implementation of the Sino Swiss FTA is a great opportunity for us.

I believe that Yu Bao table will show greater competitiveness in an open, equal, mutually beneficial and mature market environment.

When the reporter asked what the impact of the Sino Swiss FTA's formal entry into China will have on Switzerland's wrist watch export to China, Jean Claude Bif said: "after the signing of the Sino Swiss FTA, the Swiss watch import tariff will be abolished year after year and the policy is only for import tariffs, which has no effect on consumption tax and luxury tax.

Import tariffs accounted for 10%, and it was realized in ten years with a gradual reduction of 1% per year, so the annual reduction in tariffs is very small, and the real impact on prices is very limited.

So I think, from a large industry, it is very likely that there will be a certain price reduction in the four or five years as a stage to adapt to the tariff drop at that time, and it is unlikely that the tariff reduction will be reduced annually.

Positive response, Amy table pformation Jang Dong Gun as a new spokesperson

Although the global fashion industry stocks are not optimistic, and the Chinese market also bid farewell to the "cancer cell" growth trend in the past few years, it began to gradually become stable.

And since last year, many brands in China have shown a slow growth trend and have begun to take a wait-and-see attitude towards the Chinese market.

At this point, Huajia, the DKSH group's mauricelacroix, decided to host the biggest event in China in recent years, and at this moment announced to consumers that South Korea's film king Jang Dong Gun would be a new ambassador to China, which announced a clearer market position for Amy.

Interview with Mr. Pan Zhengqi, general manager of Dazhong Huajia Greater China (francisphua)

Amy watches still hold such a large-scale event in such a depressed market, which can not help but arouse our curiosity.

At the event, we interviewed Mr. Pan Zhengqi, general manager of Dachang Huajia Greater China, to see how he viewed today's Chinese watch market, and what kind of drive drove Emme to make such a loud voice in the sluggish market.

Q: how do you understand the new slogan of the Amy table "yourtimeisnow"?

A:'s brand slogan is "follow your beliefs". This slogan followed us for several years.

In 2008, we acquired Amy's agent and became the largest shareholder in 2010.

After the acquisition, we found that Amy's positioning was higher than the market and somewhat out of touch.

So we have invested more than 6 years to relocate and make product line combing and planning.

"Following your beliefs" is actually very philosophical, but our customers are hard to understand, and the publicity image before is not in line with Chinese aesthetics.

This slogan is also a bit heavy, "faith" is good, but it is also a burden, an invisible pressure.

We buy watches to commemorate the beautiful moment. Why use such a heavy slogan?

"Yourtimeisnow" is to tell you that now is more important than before and after that, there is no future now.

And we think this time is also our Amy's time.

For more than 30 years, Amy has been a young brand in the surface market. It has no burden on history. It can create positive information from its future.

Before q:, the Amy watch was relatively low-key. What direction did the development take after this change?

A: Dachang Huajia really made Amy started in 2010, so in a few years, we redesigned the product into three major series: ingenuity, running away and classic series. After that, it took several years to relocate the brand.

We didn't have any big moves before because we didn't have the right time.