Luxury Electric Business "Fraud" Incident: Let Its Industry Start To Rebirth

< p > > a href= "http://sjfzxm.com/news/index_cj.as" > < < /a > >, the electric business community has experienced an unexpected sale scandal.

With an unannounced visit to jumei.com and other third party suppliers, the fact that most of the authorized materials of the luxury brands are counterfeiting are publicized.

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The "P" fake product event is not only ended by the third party supplier, but also the whole business of the luxury goods industry has begun to rectify and restructure.

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< p > the source of luxury goods and the authenticity of e-commerce platform has always been a controversial topic.

Foreign luxury electric providers such as YOOX have different ways of dealing with limited names, such as tail cargo, brand buyout or authorized new products. The electricity suppliers in China's domestic market mostly cooperate with third party suppliers.

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< p > this way has caused the phenomenon that the supplier qualification examination is not rigorous, and even does not exclude the idea of "deliberately closing one eye". This leads to the current situation of online luxury market being mixed up.

For a long time, consumers are trapped in online luxury goods.

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Poly P, which has attracted much attention, began to reflect on its luxury sales strategy.

After the outbreak of the incident, poly America has suspended sales of luxury goods, and plans to pform the third party sales into self-employed, or invite brands to sell directly on the platform.

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< p > luxury goods are not readily available. Distributors who really win brand licensing are few and far between the world.

After the rectification of this industry, besides consumers, vertical e-commerce such as Xiu Xiu net, which focuses on luxury goods, may also benefit from this industry upheaval.

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< p > strict audit qualification, direct import, overseas consultant field visits, Shenzhen warehouse additional identification......

Under the long-term accumulation of brand resources and the complete and meticulous process control, the unqualified competitors and unreasonable low prices faced by luxury products and high-end products will be reduced.

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< p > because of the impact of the crackdown, the public's attention to "genuine authorization" has also been on the rise, and there are very few luxury electric businesses that are officially licensed.

In 2012, Ferragamo authorized the show network, the first case of authorized domestic electric business for luxury brands.

At present, only the top international brands such as Ferragamo have authorized the network, and Burberry has authorized Tmall.

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At present, P has become the most authorized official website authorized by international brands.

It has been officially licensed by brands such as Ferragamo, Dupont, Fossil, Juicy Couture and Fabi, and has been licensed by other brands such as Versace and Moschino.

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< p > it is learnt that the German brand HUGO BOSS has also signed up for the show in the near future.

At present, the news has not yet been officially announced, and it is understood that HUGO BOSS online flagship store is in the "Xiu Xiu" decoration.

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