First Half Of The Year, Casual Wear Sales Pressure Fast Fashion And Tide Card To Grab The Market.

< p > by the domestic a href= "http://sjfzxm.com/news/index_z.asp" > clothing > /a > market gloomy influence, leading to leisure and sportswear brand performance pressure, each brand has reported in the first half of the year's financial report. Metersbonwe's first half performance forecast shows that the profit forecast is 178 million yuan to 222 million yuan, compared with the profit decline, the local sports clothing brand Lining is still in the loss. The first half of the performance forecast indicates that the loss is expected to expand from 550 million yuan in the same period last year to 550 million yuan, of which the net sales loss is 300 million yuan.

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Enquiries by new express reporter found that Giordano's first quarter financial results showed sales of HK $1 billion 380 million, a year-on-year decrease of 9%, gross profit of HK $785 million, a decline of 13% compared to the same period last year, and gross margin dropped by 2.9 percentage points to 56.9%. P

At present, Giordano has 75 stores closed, of which 54 in the mainland, due to the continued weakening of mainland consumption and oversupply of products, retailers are under pressure. Giordano brand sales have dropped for the 5 consecutive quarter, the biggest decline in the first quarter of this year.

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< p > in addition, Baleno's parent company, Germany wing gat, released its 2014 fiscal year results, showing that the group's total revenue decreased by 12.4% to HK $9 billion 860 million in the fiscal year ended March 31st, a decrease of 12.37% over the same period last year, and a net profit of HK $668 million, a decrease of about 9% over the same period last year, of which 388 of Baleno and its sub brands were in mainland China.

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< p > according to the statistics of the China National Business Information Center, the retail sales of the major retail enterprises in the first half of this year increased by 1.2% compared with the same period last year, and the growth rate dropped by 5.7 percentage points. In June, the retail sales grew by 2.4% in the same period last year, the growth rate slowed down 3 percentage points from the previous month, and 9.9 percentage points lower than the same period last year.

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< p > at the same time, the fast fashion clothing brand develops rapidly and gains sales growth with scale effect.

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< p > fast fashion brand MJstyle expands its territory further. Following Shanghai, Chengdu and Ningbo, the new store opens in Guangdong Foshan's Nanhai Yi Fengcheng.

According to He Bin, vice president of MJstyle brand, the brand has been developing for over a year, and there are more than 40 stores in the country with more than 1000 square meters. It is estimated that at least 500 shops with more than 1000 square meters will be opened in the next three years, and the outlets will expand to four or five cities, with an annual sales volume of up to 20 billion yuan.

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< p > another fast fashion brand H&M reported in the first half of this year that group sales increased by 14% to US $10 billion 100 million, and total sales in the second quarter amounted to about 5 billion 700 million US dollars, up 20% over the same period last year.

As of the end of the season, the group has 3285 stores worldwide, up from 2908 in the same period last year, and has opened 200 stores in the mainland of China.

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The total sales volume of the first quarter of the parent company P and ZARA, the world's largest apparel retailer, was about 29 billion 254 million yuan, an increase of 4.3% over the same period last year. The Inditex group has more than 457 stores in China, and its sales in China account for 5% of the total sales of the company.

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< p > there is an analysis that the fast fashion brand's quick response mechanism is a hot spot to attract consumers. It attracts customers with very short new listing speed and new style. Fast fashion clothing retailers are ordering clothes in advance rather than several months ahead of time. They can react quickly to the changing market and do not have to digest many stocks through sales.

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< p > "regardless of men and women, the pursuit of personalized clothing has become increasingly evident."

People in the clothing industry say that nowadays, the young people are tired of the same way, and pursue new and unique personality. The new style can satisfy the pursuit of these people, so the personalized tide card has become a hot spot.

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Li Hanzi, who has been in the garment industry for many years, chose to be a fashion men's wear brand. "Men's demand for personalization and fashion is still a blue market," P said.

As the general manager of DESENS, a male menswear brand, she believes that men take more responsibilities in their lives. Men in the city are very stressed and often do not have time to work hard on clothes. "We hope that this part of our work will be done by us. We provide not only clothing, but also fashion matching."

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< p > DESENS men's fine life hall opens the first store in Guangzhou. The shop with an area of about 200 square meters has four product lines, providing customized services for suits, shirts, handcrafted neckties and accessories. Tailored, material selection, production, dressing, and styling are all provided by designers. At the same time, they will customize the avant-garde elements to create fashionable matching with personal character and personal style.

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< p > the industry believes that the negative growth of the clothing market and the brands with poor compression are all shrinking the lineup. This gives personalized brand opportunities to seize the market, and they can turn to adapt to the market in time, while providing products with higher cost performance, and have the opportunity to break through in the competition.

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