Prada Opens New Prospect On Crocs Plastic Shoe Print

If the designers of the Haute Couture period are pursuing the fundamental quality of marble, today's fashion creators are good at cultivating "raw grass", growing up verdant, and then quickly wiped out by wildfires, then breaking through the earth again and continuing to be verdant.

Such a situation, in addition to continuously upgrading the scale of the industry, is not necessarily good for fashion itself.

Whether it is Helmut Lang's own curtain call, Christian Lacroix's selling up is still the rumor of "bankruptcy door" of Thom Browne, which proves that the most creative fashion designers are facing the survival crisis that can not be underestimated.

The design of "deliberation" becomes the most difficult product to cash in the market, and creativity itself is not as good as we originally thought it would be, and it will continue to be increasingly mature in the future.

The luxury of being able to be passed down is also like a child who is constantly exploring new things out of his pocket. His ostentatious market behavior can not stop at all.

But this situation is a false impression: reducing prices and replicating on a large scale are the future of fashion.

The most typical counterexample here is Crocs at the same time, which is "durable", "shocking appearance" and "popular fashion", the three selling point.

Public opinion says that Crocs headquarters has a serious loss and is about to withdraw from the market, but there are no rare green plastic headgear.

Up to the next lady, down to the babbling brother, a pair of feet.

According to legend, the reason for the decline of Crocs is that the shoes are strong, and after buying a pair, they will no longer have the power to continue to enter the goods.

Therefore, the blind expansion and the market saturation of double sniper make Crocs finally unable to sustain.

Even the counterfeit had to float all the way from 20 yuan to 15 in the "roadside pool index".

Of course, we can imagine that if Crocs is not so cheap, it is not so popular in the way of mass consumption, but the product of Prada may be another story.

Under the premise of shocking and vulgar appearance and more elaborate production, Prada's Crocs sandals may be sold to $300 at the moment of birth.

Its consumers are locked in the pursuit of intellectual middle-class groups.

Counterfeit products, which are easy to copy, are more popular for Prada in the third world countries.

This is not empty talk. 30 years ago, Prada's Nylon Backpack was in this way to open up a new prospect for the old Prada group.

Of course, such stories are unlikely to be repeated by history.

Even if Crocs was seen from the beginning with the appearance of high fashion, it did not make a famous brand, nor could it achieve its legend.

The market may be worse than we think, and the fast changing fashion can't wait to develop mature and highly loyal consumers.

To build a modern high fashion brand is almost a mirror. Those old Italy cobbler or Old French tailors began to accumulate history and experience from a small workshop.

Products such as Crocs, which are perfectly environmentally friendly, comfortable and durable, are quickly sacrificed in the "anti elite" marketing process, without a sense of protection for their wings.

Become another civilian who has only been famous for 15 minutes.

Therefore, the more products that are uniquely designed, the less they should be consumed cheaply.

It is totally impossible to make a wild guess.

The more clever way is to turn oneself into a legend and become a relative loneliness.

The embarrassment of Crocs is that after being overdressed, there is not a good reputation left, so it dies on the beach.