Say Goodbye To The Collective Anxiety Of Physical Retailing.

People who engage in physical retailing, if they stand on the traditional "store" perspective, look at the problem. That is, whoever moves my cheese, I will be anxious with anyone.

At the most, it is to propose changes, to reform existing physical stores by means of Internet and so on, hoping to find a way out for the traditional physical stores in the new environment.

The fundamental starting point of retail is not stores, although stores have been around for more than 2000 years.

In the second retail revolution, the birth of department stores marked the opening of modern retail. We always firmly believe that the most fundamental belief in retail is that consumers are God.

All means and modes are derived from the greatest consideration of the interests of consumers.

If we stand

On the standpoint, there is not much anxiety about the retail changes today. There is no anxiety about finding the way out. All the means can be used for us now. There is no need to argue about who will replace the electricity supplier and the store.

New changes for

It is the acquisition and loss of the market. For individuals, it is the renewal and revaluation of skills, and consultation is the pformation and elimination of the times.

For our "God" - consumers, they can also shop, but they have more choices, more fun and more convenience than before.

What we need in the times is what we do.

This is a revolution made by the non retailing industry and the Internet. It is a real cross border revolution. It is a revolution that has won the positive vote of the majority of consumers. In the face of such changes, the traditional retail industry needs to face up to the changes of consumers and face the new world of mobile Internet.

In this era, with data, we will do data. Regardless of network data or entity store data, we need actions and measures instead of discussing entity data better than network data.

This era is convenient and good. Then we will do convenient shopping to shop, do not want to pick up the online order, do not want to buy online shop, to provide the most convenient experience.

I think this is the "road" in the philosophy of Chinese pre Qin philosophers. In this chaotic era, if there is no "Avenue" level of understanding, I am afraid that marketing can not be divorced from specific restrictions, leaving only an experiment which can not judge the direction of the right and wrong. Therefore, there will be no innovation or innovation, and enterprises will continue to hesitate in the cost of innovation and change or not.

So there are always people who want answers.

Because no boss is willing to pay the price of "first revolution".

In the Internet era, there is no stability. Microsoft can collapse at any time in 18 months. Ma Yun may collapse at any time in 6 months. The whole society has entered the high-speed Internet era. Where else can we find a profit model that can make you stable in 5 or 10 years?

At present, the only index to test traditional industries is the ability of continuous change and contingency.

The only way to remain invincible is to walk on the road.

It requires talent.

The above is to read the Chinese philosophy of pre Qin philosophy, "Guiyuan Zi": "it is the gateway of the saints' first division, and examines the business process of its successively, its power and quantity, and its short skills."

The "gatehouse" of Mr. Shou said that the problem of departure from the main road, that is, today's marketing methodology, that is, today's philosophy.

The philosophy of retail is "consumer first".