Dan Wool Textile: Details Accumulate Big Data

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Xiaobian network to introduce the Dan Mao Textile: details accumulate big data.

As the saying goes, "good memory is better than bad writing." this sentence is very useful wherever it is put.

Not long ago, at the Sixteenth National Textile and new product development symposium held in Keqiao, Shaoxing, the representative of Jiangsu Dan Mao textile Limited by Share Ltd combined with the increasingly hot "big data", elaborated how to record "data" in the textile industry's current environment and pform the "data" into products, so as to meet the coming of the era of big data.

Xu Tao, executive vice president of Jiangsu Dan Mao textile Limited by Share Ltd, said at the meeting that in fact, big data is not a very profound and mysterious new thing. As long as the company keeps recording data regularly, with the increase of product development quantity, the data accumulated will become more and more meaningful.

In this way, the selection of samples is bigger and bigger, these data will play a very good guiding role in the production, operation and development of enterprises.

Product development supporting enterprise strategy

It is a comprehensive enterprise that integrates R & D, marketing, dyeing, spinning, weaving, dyeing and finishing, and garment production of worsted fabrics and worsted fashion products. It is also one of the largest manufacturers of wool fabrics in China.

As the leading brand in the industry, the worsted fabric is famous for its fashionable women's clothing.

"With the profound changes that are taking place in the textile industry, enterprises themselves are more and more difficult to meet the needs of customers. Especially in today's booming electricity supplier market, the terminal market has also undergone tremendous changes. The textile industry is in a contradiction. On the one hand, industrial production, on the other hand, people's demand is becoming more and more fashionable, and more and more personalized."

Xu Dao said.

Like most textile enterprises with a long history, the development of Dan Mao textile has undergone several important pformations, including the reform of the enterprise system and the specialization and refinement of product development.

"In fact, fashion and industrialization are a contradiction, causing us to feel very painful in the process of cooperating with the consumer market.

New industries have great impact on us, including the rise of the electricity supplier, and the pformation of the marketing mode of the entire enterprise has a great impact. Finally, the arrival of the big data era.

The development of Dan Mao textile has gradually changed to the new production characteristics of "small batch, multiple varieties and fast delivery".

Dan Mao textile attaches great importance to product development. With the development center of Dan Mao research and development center, a design team based on Italy and British designers is set up, which brings together the world's top fabric designers and fashion designers, constantly innovating products, timely understanding market information, understanding the market development trend, and ensuring that the international market hot information and fashion trends are grasps at the first time.

Dan Mao textile also specially organized product development and design personnel to participate in famous exhibitions at home and abroad, and asked them to negotiate with customers, often organizing salesmen and variety development personnel to communicate with each other.

In the late stage of new product development, Dan Mao textile will introduce the special performance and application scope of the new product to the sales department in a timely manner.

Thus forming a chain of communication and cooperation from top to bottom, and also the embodiment of the industrial strategy system of Dan Mao textile industry.

In order to adapt to the trend of differentiation and personalized clothing, Dan Mao invested nearly 10 million yuan, from Germany and Japan introduced the small sample warping machine, "with such equipment, plus the front road's wool printing, testing color matching, cheese dyeing and other equipment, Dan Mao can do every day new products, everything is new."

Xu Dao Tan said.

Customizing customer demand for statistical data

All along, in the textile industry development, many enterprises are lack of rational positioning, when the market is good, rushing headlong into mass action, the market is not good, and do not know how to locate.

On this issue, Xu gave his answer: "customizing customer needs with statistical data".

"In the vigorous development of the electricity supplier today, standing at the customer's perspective, we often get a feeling that the supplier has not been able to give up. The terminal market has undergone tremendous changes, and the textile industry may still be the same. Customers often ask you whether the order can be smaller, and the delivery time can be shorter. How are these varieties?"

Xu explained the problem with his experience in his own life. "Behind all these phenomena actually reveals a problem, that is, the way of life has undergone tremendous changes. Recently, when I decorated my house, I wanted to buy a basin in the market. I found that it was not the wrong specification, that is, I didn't like the material, or the style was not right, so it was difficult for me to find a basin which satisfied me in all aspects.

If I find that everything is satisfactory, the price is not a big problem. I can accept it more expensive. So this consumption habit has made our products more and more personalized, and the orders are getting smaller and smaller.

When the order is small, the traditional industrial production of our enterprises has a huge impact.

In recent years, with the rise of custom garments, the order of clothing fabrics has been decreasing year by year, which is a new challenge for the textile industry.

"For the textile industry, we are not afraid of difficulties, but we will continue to have new varieties on line, which will be a great challenge to the quality of textile technology and products.

Now that the textile industry is overcapacity, it is also very difficult for an enterprise to expand its capacity at this stage. The capacity resources are limited, so the limited capacity resources means that the resources you invest in development are also limited.

So your development resources must be tilted to your good customers, which requires us to have customized choices.

Xu Dao said.

In order to have a better selective and accurate positioning, Dan Mao textile attaches great importance to data management.

In database management, database managers often make detailed analysis on the data of enterprise history, the original product resources and raw material resources.

Since 2006, there are fifty thousand or sixty thousand different fabrics in the Dan Mao textile database, which can meet the different needs of most customers.

The newly produced products are photographed after the samples are checked and added to product descriptions, such as use attributes, seasonal attributes, color attributes, style attributes, functional attributes, etc.

In this way, when customers request or need some kind of fabric, they can quickly put forward similar or even dozens of fabrics in the database.

Nowadays,

In the field, Dan Mao's independent development is also more professional. Independent development can also combine production and fashion to serve production and sales.

Because Dan Mao textile dares to "harden the scalp" innovation and try, let Dan Mao find the location and characteristics of the enterprise -- cloth variety, flower color, quick and efficient.

Dan Mao is exploring the market, constantly integrating resources, and building his own R & D road to get out of his own path.