It Is Stipulated That Enterprises' Propaganda And Prohibition Of "Famous Trademarks" And "Brand Names" Are Severely Punished.

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Xiaobian introduced to everybody is the enterprise propaganda disables "the well-known trademark", the industry and Commerce strikes hard "nearby the brand name".

In August 3rd this year, the regulations on the identification and protection of well-known trademarks were formally implemented, and the well-known trademarks were not "honorary titles, nor quality pronoun". They should not be used for advertising.

In order to enhance the sense of law-abiding management of Yantai enterprises, the Zhifu industrial and commercial bureau issued an early warning of trademark violations yesterday to remind businesses to use well-known trademarks reasonably so as to protect their brands.

It is hard to see the word "well-known trademark" in Shang Chao.

"Well-known trademarks are trademarks that are well known in China for the public."

In the early August of this year, the regulations on identification and protection of well-known trademarks formally redefined the well-known trademarks of enterprises.

"This is a supplement to the new trademark law, which began in May this year. A well-known trademark is a trademark. It does not have any special meaning. It can no longer be used for advertising."

Yesterday, Zhifu District Commerce and Industry Bureau trademark advertising section chief Liu Hui told reporters.

In May 1st this year, the newly revised trademark law was formally implemented. It clearly stipulates that the words of well-known trademarks can no longer appear on goods and packages or containers, nor can they be used for advertising, exhibitions and other commercial activities.

From May to now, for nearly 4 months, the well-known trademarks should no longer be used for propaganda. It has aroused great repercussions from the beginning, and now gradually becomes calm. Many enterprises and citizens have got a general understanding through various channels.

In recent days, reporters in Jia Jia Yue, Mei Tai Hao, WAL-MART and other supermarkets saw that after the "ban" came into effect, the words of well-known trademarks were nowhere to be found.

A salesperson at home Jia Yue supermarket told reporters that the head office had already issued a notice demanding compliance with the state regulations.

After the May 1, no new production of "famous" commodities will be allowed to enter supermarkets.

Nevertheless, some people are puzzled about this: they have been used to buying goods marked "famous trademarks" for many years. They feel relieved. Nowadays, well-known trademarks are not allowed to propagate, but they feel like they are not at the bottom when they go shopping.

In the morning of August 20th, at the Zhenhua supermarket, the public, Mr. Zhao told reporters that even if the "well-known trademark" could not be used for publicity,

It is also necessary to improve product quality and service to satisfy consumers. This is the most effective way to enhance their influence.

In the future, it is mainly used to protect the brand of an enterprise.

"Well-known trademark" is not an honorary title, nor should it be a selling point for enterprises.

So what is the meaning of "famous trademark" for enterprises?

"In fact, the purpose of establishing well-known trademarks is a form of protection of well-known brands in law, and its purpose is to fight infringement." Liu Hui said, "many enterprises have understood the concept of" well known ".

If your trademark is not "famous", can you produce poor quality products?

Liu Hui, for example, has registered a trademark in a footwear enterprise in Yantai, which is protected only in the Yantai area.

If other domestic enterprises have registered the trademark and have successfully declared a well-known trademark, the enterprise will have the power to ask the footwear enterprise of Yantai to cancel the trademark.

The brand that they have worked hard to make is forced to rename, which is obviously incalculable to the enterprise.

In addition, enterprises will continue to play a role in bidding, listing and other commercial behaviors.

This is very obvious for enterprises to become bigger and stronger.

In the future, the industry and Commerce Department of our city will still help enterprises identify well-known trademarks as an important task.

In the first half of this year, the industry and Commerce Department strongly supported key enterprises to declare and identify well-known trademarks, and used trademark brands to open up the market.

At present, the Municipal Industrial and commercial bureau has established a trademark liaison system with 74 well-known trademark enterprises to guide enterprises to use trademarks scientifically.

Early-warning of illegal trade mark issued by industry and Commerce

In order to enable the vast number of enterprises to understand the contents of the "Regulations on the recognition and protection of well-known trademarks" and the new trademark law, scientifically use well-known trademarks and other types of trademarks, and avoid damaging the interests of consumers and enterprises themselves due to trademark violations, Zhifu industrial and commercial bureau recently issued a trademark law warning to the well-known trademark enterprises and some large business enterprises, trademark agencies and advertising agencies.

It is common for the business sector to issue consumer warnings, but it is rare to issue early warning on trademark violations.

In doing so, we hope that the vast number of enterprises will be able to understand trademarks, reasonably use trademarks, abide by the law and operate in good faith, which will be of great benefit to themselves and to consumers. "

Liu Hui said.

The reporter has learned that the main contents of "trademark early warning" are: producers and operators should not use the words "well-known trademarks" for commodities.

If it is used in advertising, publicity, exhibitions or other commercial activities, it will impose a fine of one hundred thousand yuan. If the state stipulates that a registered trademark must be applied for registration, it will not be allowed to sell without approval. If the violation is made, the Ministry of industry and Commerce will order the application for registration within a prescribed time limit and impose a fine on it. Malicious registered trademarks can be declared invalid directly; intentional infringement of the right to exclusive use of trademarks for others will be facilitated to help others to infringe the exclusive right of trademark.