Amazon China Announced The Launch Of Overseas Direct Mail Business In The Fourth Quarter Of This Year.

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The Xiaobian of the network tells you that Amazon will open overseas direct mail business, or concentrate on the limited abundance of clothing products.

Yesterday, Amazon China announced that the company has signed a memorandum of understanding with the China (Shanghai) free trade pilot area and the Shanghai information investment Limited by Share Ltd three parties.

Through this cooperation, Amazon will provide Chinese consumers with overseas direct mail products of global commodities.

Amazon's business will be launched in the fourth quarter of this year.

Way of doing things

Two modes serve consumers.

According to the memorandum, Amazon China will invest in the establishment of Amazon China international trade headquarters in the free trade area, and will also establish a logistics and storage center in the free trade area.

It is understood that after the opening of overseas direct mail business in Amazon China, the overseas products will reach two modes by Chinese consumers.

The first is the direct mail mode, that is, when consumers log on to the Amazon website to choose foreign goods, the goods will be sent through the international logistics company and delivered directly to consumers.

The second is the pit trade mode, which is the temporary storage of the Amazon logistics and storage center in the Shanghai free trade area after the entry of foreign goods. After the purchase, the consumers export their personal belongings, and the packages are delivered to the consumers through the domestic logistics.

In the first mode, the Amazon China website will open up a special area to access the special entrance of the Amazon website, but there will be a Chinese description of the products, and the renminbi will be priced and the renminbi will be paid.

After the purchase, the international logistics company delivers goods from abroad, and is responsible for pportation, customs clearance, and finally to the Chinese consumers.

In this mode, consumers need to pay the corresponding import duties and logistics costs in addition to the payment of goods.

Compared with the first mode, the second pfer free trade mode is more concerned by the outside world.

That is to say, Amazon will first send overseas goods to the logistics and storage center in the Shanghai free trade area, and after consumers buy it, they will serve the consumers through the domestic logistics express company.

Under this mode, Amazon China's business actually connects with the cross-border e-commerce shopping platform of Shanghai free trade zone.

Due to the tax exemption policy of Shanghai Free Trade Zone, the commodity export area only needs to pay the postal tax, so the commodity has certain price advantage and is concerned by consumers.

Interpretation

What to sell?

Or focus on

Consumers are concerned about whether they can make overseas purchases cheaper by using Amazon settled in the Shanghai free trade zone.

A senior overseas purchasing agent pointed out that this problem is hard to say, depending on what will be sold in Amazon China.

From now on, the biggest advantage of Amazon is settled in Shanghai free trade area with tax exemption policy.

Although postal tax is very low, it can be ignored. In this sense, it can be regarded as a duty-free shop, but it is hard to say what will be sold in this shop. It is very likely that the richness of the goods will disappoint the consumers.

There are also electricity business insiders pointed out that, according to the second mode, Amazon China will be a cross-border self operated B2C electricity supplier, which is equivalent to purchasing goods from overseas to the free trade area and then distributing the district sales, which will involve many problems, such as the import license of commodities, the sale of goods at home and abroad, and the prevention of wholesale cattle monopoly.

So overseas products most likely to appear on Amazon's Chinese website may be concentrated on clothing and clothing, and there may not be many import licensing procedures such as electronic products, food and health products.

Moreover, even clothing and clothing will be a brand that has not yet established its own sales channels in the country, otherwise the domestic dealers will surely rebound.

How much is the postage?

Xbox postage is 38 dollars more than pport company.

It is worth noting that in fact, in the US Amazon's direct mail list, China has already been listed, providing direct mail to some books, CD, electronic products and so on.

According to the reporter, the US Amazon provides direct and preferential two direct mail modes to China's direct mail, which can be pported by DHL or UPS, with different prices and different shipping times.

If the user buys $299 Xbox360 package on Amazon, it will be shipped to China between 2 and 4 days. The direct mail cost will be about $38, while the advance tax will be about $55. The delivery time in China will be about a week.

Correspondingly, if the goods are sent to China through a Chinese forwarding company, the freight will usually be between 5 and 8 dollars, and the freight may be less than a hundred yuan, but the delivery time will be 2 to 4 weeks or even longer.

In the view of Lu Zhenwang, an e-commerce analyst, setting up a Chinese shopping guide page on Amazon and making more exploration on cross-border electronic payment services, the demand for users' sea scouring is bound to surge.

At the same time, Lu Zhenwang said that this kind of direct mail which does not pass through the free trade area is convenient, but it has normal customs clearance and higher price. It has limited advantages compared with the existing pshipment platform set up by the Chinese pshipment and private express delivery. It is expected that the "free trade mode" is the key.

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The impact of overseas direct mail on the pport platform will also largely depend on its policy preferences that can be enjoyed in the FTA.