Shanghai World Trade Mall To Cooperate To Build A "Big Power Center"

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The small editor of the net introduces the world trade center in Shanghai to build a "big country center".

In recent days, with the opening of the first "high quality lifestyle Exhibition" of Shanghai World Trade mall, Shanghai World Trade mall's business strategy of building a "big power center" has surfaced.

according to

Luo Weichao, executive vice president of the city, said that the "big country center" is an upgraded version based on the definition of the "import commodity display and trading center" platform on the 3 floor of the world trade mall. The core purpose is to comply with the social opportunity to develop the domestic demand market, and vigorously introduce and promote the international high quality living goods and lifestyle.

This first "Feng Ya Song high quality life exhibition" is the result display of the world trade mall's implementation of the platform of "big power center", and it is also a supporting promotional activities for the international household goods, clothing accessories, jewelry, gifts, food and other high quality living commodities.

The biggest feature of this kind of activity is the experience oriented shopping hall and one to one exchange platform built by Shanghai VIP and high-end professional buyers in the pursuit of quality style.

"Great power center" purposeful quality life

The source of the concept of "big power center" dates back to August 2012. Shanghai World Trade Center started the pformation strategy from the international purchasing and trading center to the international commodity exhibition center. The first international import and export commodity trading center (National Center) was officially completed on the 3 floor of the World Trade Center in Shanghai.

Luo Weichao said that the birth of the "National Center" is the general trend of the purchase of imported goods by the middle and high-end consumer groups in China.

At the beginning of the construction, the "National Center" was supported by various parties such as the Shanghai municipal government.

After two years of operation, in the face of the increasingly rapid upgrading of quality consumption in China, a prominent feature has been revealed in the "National Center". "The category of imported goods has become more abundant and complex. The commodity display planning of the 3 floor exhibition space of the world trade mall has been unable to meet the rapid growth of commodity category" Luo Weichao said.

And to re organize around the whole business environment, the first setting of the new strategy is to create a great demand for imported goods, whether in food, household goods or clothing.

World trade high end tenants "take root"

The scientific name of a herbaceous plant is called "rooting roots". Suitable soil and environment will cause it to germinate and flourish from now on.

The world trade mall is nurturing such a soil and environment, so that the quality of living goods at home and abroad can be "rooted".

The IBeetIe tea brand owned by Shanghai grass Bio Technology Co., Ltd is one of the cases of "taking root" on the platform of the world trade mall.

Liu Gang, founder of IBeetIe tea brand, said that the world trade mall "big power center" not only provided the nutrients for the development of brand internationalization. On this platform, the products with high quality of life positioning could be integrated together, and strategic lateral cooperation could also be realized. According to its disclosure, IBeetIe tea has been talking about cooperation with an enterprise tenant who runs high-grade porcelain.

Similarly, the Shanghai Hua Yan Textile Technology Co., Ltd., which was "rooted in the world" in the world trade mall, signed 6 single agent cooperation in this "high quality life exhibition". The partners included not only domestic buyers such as Sichuan and Guangxi, but also American agents from afar.

Chen Mingjing, general manager of the company, believes that the high-end trade location business environment of the world trade mall and the accurate integration of professional service quality for the tenants at home and abroad is a powerful guarantee for the success of Hua Yan's products.

"Whether it is the world trade mall annual exhibition center, or the" high-end lifestyle Exhibition "such short term exhibitions, let us get to know a lot of customers.

Our showroom can get access to new customers who come to discuss with us every day, and there are many business opportunities that will soon be reached.

An important strategic platform for image, promotion of silk culture and expansion of domestic and overseas markets. "