The Five Years Of Shanghai, The 2015 Spring And Summer New Product Conference In Shanghai

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The Xiaobian of the network introduces the "five years' dance of Shanghai, which is" unusual "for men.

In August 17, 2014, the theme of "dancing the crowd is different", "the five years of Shanghai, the 2015 spring and summer new conference" was held in Shanghai Expo Center.

Hundreds of government and industry leaders, business leaders, experts and scholars, fashion experts, thousands of employees in the operation system of the strong tyrant men's clothing, more than 3000 distributors and distributors of the flagship store in the country, have witnessed the strategic pformation results of the five years of the strong man's "River out of the sea".

As night falls, the new landmark of Pujiang, Shanghai World Expo permanent preservation Expo Center is painted by a dazzling "powerful red" light into a crystal castle.

More than four thousand guests invited to the ceremony dressed up in the red carpet and marching into the central hall of fashion and elegance.

Since its inception in 1980, it has focused its brand positioning on the men's clothing of the jackets of the jackets. Through a section of the precious video of Qie Kebai's fashion evolution history, a series of jackets with humanistic aesthetic meaning has been cleverly connected.

At seven in the evening, in a period of five years from the editor in chief of Niu Wenwen, Hua Hua Hotel Group COO, the chief executive of the Lenovo Group, Wei Jianglei, the first financial director, Ma Hong man, Qiu Jieming, general manager Qiu Jieming of Davin International Group, he told about the five years' experience of stage and corner color pformation. After explaining the short film of a different life, the five years' grand ceremony of the powerful tyrant man's dress was officially opened.

CEO Hong Zhongxin, who made the theme of "impromptu" impromptu speech at the ceremony, stood in front of the huge LED screen and filled with feelings to bring the guests on the scene to review the extraordinary road of Shanghai's five years of "power tyrant men's wear". "For Shanghai, it is not only a brand-new starting point, but also a nearly challenging strategic goal. The disruptive change brought out by" going out of the river to the sea "has led to the direct genetic pformation of riba.

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He talked about it.

In the past five years, the pformation of "change and innovation" in Shanghai started from the perspective of thinking and values. In the past five years, the strong men's wear has brought about fundamental changes in the organizational management and governance structure of enterprises through the comprehensive and in-depth professionalization process. It has also put forward the vision of "achieving great enterprises" and "providing business jackets for leading businessmen in the rich communities", and has become the brand name of their dress managers. They have not only successfully established a new core values and management ideas of enterprises, but also established a more competitive spirit of organization. This scene

Relying on the advantages of Shanghai's talents and technology in the products, the power driven men's clothing has gradually realized the internationalized pformation of the whole R & D design team and the creative vision through the accumulation and accumulation of the five years. It has launched a series of new season products which are highly praised by the fashion industry, and has achieved fruitful success in the overall optimization and upgrading of the entire product supply chain. A large number of top level accessories suppliers serving the international brands have made the quality of the power tyrants men's clothing more high-end and exquisite.

And metamorphosis also happens in the marketing chain.

In the five years of Shanghai, while maintaining the advantages of the original traditional media brand communication, the strong tyrant men's clothing also made a breakthrough attempt to popularize all kinds of digital communication means and public relations events, making the dimension of brand building more diversified and rich.

Through the pformation of the wholesale pfer retail strategy model and the introduction of the professional team, the RBA's men's clothing is also in the ever changing competition and retail environment. With the best practices that meet the needs of the terminal, it effectively builds up the value accumulation of the brand in terminal construction, forming the unique strategic superiority value of the RBA terminal with "dress housekeeper" and "fitting consultant" as the core of the experience.

Of course, these metamorphosis will eventually be implemented in the growth and development of the brand.

The adoption of the examination and examination, the promotion of the national standard revision of the jacket, and the completion of the series of substantive industry awards in 12th Five-Year made a strong trust in the positioning of the jackets for the brand of the strong men's brand. During the five years, the brand value of the strong men's clothing rose from 12 billion 739 million yuan in 2009 to 28 billion 755 million yuan in 2014, and firmly adhered to the leading brand position of the first value brand of Chinese business casual men's wear for ten years. During the five years, the production and marketing operation system and the sales scale of the men's clothing were also growing continuously. In the list of the top 100 taxpayers in Shanghai private enterprises and non state holding enterprises, they were among the top 30 in the list. During the five years, the brand of Jin Ju continued to make progress in its positioning of jacket.

"Power tyrant men's clothing is a simple brand, 34 years of continuous concentration, let us accumulate is always pursuing a distinctive character of the enterprise.

The core of all our efforts and perseverance is to be different.

In the past five years in Shanghai, we can not say that we have made great achievements. But in accordance with the established strategic plan and plan, we are moving steadily towards the great direction of "achieving great enterprises".

Hong Zhongxin shared openly and openly with everyone his thoughts on the more far-reaching significance of the strong men's suit in the future in terms of market performance and brand glory. His frank, frank, pragmatic and grounded speech style won the applause of the scene.

The classic show of jackets, which was staged later, brought the whole event directly to the climax. From the strength of the Chinese and foreign models, all the guests present an unprecedented change in the fashion recognition of the jacket.

At the end of the night, the first innovative R & D public service platform in the jacket industry, founded by the strong tyrant men's wear, was formally established.

Yang Jizhao, vice president of China Textile Industry Federation, vice president of China textile industry entrepreneurs Association, Wei Lin, vice chairman of China Fashion Designers Association, Yang Jinchun, Secretary General of China Fashion Association, Zhu Sha of China Fashion Color Association, Qian Jin, vice chairman of the China Textile Industry Association, vice chairman of the China Textile Industry Association, and other guests, attended the event, and worked with CEO, chairman of the board of directors of the strong men's clothing company, and CEO Hong Zhong Xin.

The R & D Center opened.