Shanghai Opened Its Business Beyond 3 Million 300 Thousand By The End Of 2016.

< p > a few days ago, a survey of several business circles in Huangpu, Pudong and Xuhui showed that in the face of the high rental pressure and the continuous impact of the network business, the traditional department store industry was being evacuated from various commercial projects in Shanghai, and the rent level of Shanghai has also declined significantly.

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P lights up the neon lights on both sides of the Huangpu River.

Through the huge floor glass, Hugo, boss, dugbana, Giorgio Armani, Patek Philippe, Boucheron and many other first-rate brands have not been seen.

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Less than P, in 2009, Hugo became the first luxury brand to leave the Bund because of its declining sales.

In 2012, dujibana moved out of the Bund 6.

Giorgio Armani, which had been operating in the Bund 3 for 10 years, also closed shop in early 2013. The empty windows almost forgot the scenery of the year.

Subsequently, the Bund 18 lost Patek Philippe and Boucheron in succession.

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Below P, these bars are replaced by bars, office buildings and restaurants.

Today, there are only two brands of clothing shops on the first floor of the Bund 6. All the two floors to four floors are occupied by hotels. The Bund No. 3 is closed. It can be seen through the display window. There is only one or two famous brands such as Cartire 18 in the Bund 18. Most customers enjoy afternoon tea in the middle hall.

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The streets of Huaihai Road from Chengdu North Road to East Lake road have a street of more than 100 P.

However, half a year ago, the shops closed to Huaihailu Road and more than 20 stores were pferred.

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< p > at present, on Huaihai Road, more than 10 shops or doors are locked, or investment advertisements are advertised. From the perspective of the decoration of shops, these shops are mainly clothing and department stores, such as the famous state-owned brand twin sister, Hai Lan's home, Daphne and so on.

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< p > Huaihai Road, the most famous "a href=" http:// "www.91se91.com/news/index_c.asp" > shopping center < /a > is 527 Huaihai middle road. It is being renovated here.

After the two rounds of electrical failure in Huating's yetdan and WAN de Cheng electric appliances, the new owner sun's new business took over recently.

Sunny new industry revealed that the future number 527 will be the main shopping mall, and Christmas is expected to be released this year, almost half of which will be used for dining.

Huaihailu Road is exploring the pformation outside the traditional department store mode, increasing experiential consumption of restaurants and movies, or introducing new formats such as flagship stores worldwide.

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< p > the same is also being carried out in the "a href=" http:// "www.91se91.com/news/index_c.asp" > Nanjing road < /a > pedestrian street, with the goal of experiential consumption.

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< p > there are different opinions about the reasons for the withering of Huaihailu Road department stores. Some people say that the rent in Huaihailu Road is too high. But according to the first Taiping Davies statistics, the average rent of Huaihailu Road street shops is 35-65 yuan per square meter per day, which has changed little in recent years, even slightly inferior to Nanjing East Road and Xujiahui.

It is also said that the decline of the department store industry, Huaihailu Road a href= "http:// www.91se91.com/news/index_c.asp" > brand "/a" by the impact of regional business, electricity providers is quite obvious, many brands sales decline year by year.

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Less than P, and the department store "withered" and the gold shop vacancy corresponding, but commercial projects are continuing to enter the market.

Data show that the total number of projects that Shanghai will open before the end of 2016 is expected to exceed 3 million 300 thousand square meters.

From the historical supply of data, from 2000 to 2013, the annual average retail property supply in Shanghai was 325671 square meters; from 2014 to 2016, the average annual retail property supply would be 1122876 square meters, 3.4 times that of the previous year.

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< p > "turning shops into restaurants can really increase popularity, but the area of hotels is large and the carrying capacity of rents is low. The department stores are still the most favorite business contents of commercial real estate."

A large domestic shopping center operator revealed that as a pure commercial real estate operator, it would not clean up all department stores, but we should sort out some of them according to their positioning, and introduce some brands that can complement each other.

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< p > of course, experiential consumption also has duplication problems, and it is difficult to change the commercial decline in Huaihailu Road, Nanjing road and other central areas.

"Is there anyone running from Baoshan to Xujiahui? Actually, Xujiahui is the concept of community commerce.

We should re plan the commercial layout of Shanghai and establish an international business pattern. "

Wang Liang, deputy director of the Shanghai Institute of circulation economics, said that from the perspective of the business structure of the international metropolis, business can be divided into two parts: the international business circle and the community business circle. Now the main problem facing the metropolis is the indistinct orientation of the international business circle. The international business circle should mainly receive international consumers. These people go shopping in Shanghai, buy local famous and excellent products, and the national is international.

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< p > however, it is difficult for national brands to take up high rents. Herborist, Hai Lan's home and so on move away from Huaihailu Road is a good example.

"Most commercial real estate operators do the business of rental shops, and the rents of shops are rising year after year. Only the high value-added clothing brands can carry the rents, and these businesses are greatly affected by the electricity supplier.

Therefore, the municipal commercial projects should be re managed to avoid the Subleasing of shops, the introduction of famous and excellent products from the whole country, the cultivation of a number of Chinese good brands, and profits through sales, rather than simply relying on rents.

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