Children'S Outdoor Clothing Professional Interest Has A Future.

Here world

The Xiaobian of the network introduces children's outdoor: the blue ocean of professional interest.

With the landing of the "two child alone" policy, the children's products industry is also hot and hot.

At the same time, teenagers' preferences for outdoor sports are increasing, and opportunities for children's outdoor industry are emerging.

Industry analysis, in the outdoor market overall growth rate has slowed down, children outdoor become a new blue ocean of clothing industry.

Pathfinder aims at children outdoor blue ocean, and children's exclusive outdoor brand TOREAD kids Pathfinder children's clothing.

TOREAD kids Pathfinder children's wear has been officially released recently.

Sheng Faqiang, chairman of the company, said: "compared with the rapid growth of outdoor demand in adults, China's children's wear market will also enter a stage of rapid development, and there will be more places worth discovering and digging.

Parker lane has deep experience in children's clothing market for 20 years, and the Pathfinder who has 15 years of legendary journey as the first batch of outdoor sports enterprises has laid a good foundation for the technical level of outdoor children's wear.

I hope that the two sides will use the brand or technology director to provide better outdoor protection and better outdoor experience for outdoor children through long-term and in-depth cooperation.

In view of the current situation of children's lack of outdoor sports and their preference for the entertainment of electronic products such as television, Internet and mobile phones, the Pathfinder children's clothing hopes to provide children with professional and interesting outdoor sports clothing so as to encourage children to experience more outdoor activities and feel the way of life outside the family, and cultivate the spirit of outdoor sports that dare to think, dare to challenge, dare to live and dare to surpass.

It is reported that Pathfinder children's clothing will continue to use the brand proposition of adult clothing TOREAD Pathfinder: Pathfinder's brave heart.

As an outdoor product designed for children aged 2~16, Pathfinder children's clothing is not only equipped with the professionalism of outdoor children's clothing, but also fully considering the characteristics of children, adding a lot of interesting and story design elements, and having a sense of fashion at the same time, in line with the needs of children for outdoor and fashion.

It is understood that in August 18th, the outdoor children's clothing brand flagship Pathfinder children's clothing 2015 spring and summer new product order will be held in Beijing. Nearly 100 dealers from all over the country, Sheng Faqiang, chairman of the Beijing Toread Outdoor Products Co and Beijing paramount company director Luo Jianting attended the order meeting.

The explorer's children's clothing order will be based on the theme of "flying brave heart". Through the four series of Hero, Trekking, Travelax and Surfing, all the audience here will realize that the era of professional outdoor children's wear has arrived.

The Hero series is mainly based on assault clothing, using TIEF PRO and other functional fabrics to make it more professional.

The Trekking series is mainly made of skin clothing, and the anti UV function is enough to meet the outdoor needs of children in spring and summer.

Travelax brings more exotic customs to children's daily wear through the Kathmandu Buddhist mascot elephant and national fabric patterns.

The Surfing series has bright colors and the use of elements in Hawaii brings a comfortable and pleasant summer to the baby.

At the same time, the image of Pathfinder's children's clothing store, designed by Hongkong's famous architectural space designer, also unveils the mystery at the order meeting.

The image of Pathfinder children's clothing is based on exploring the nature and intimate contact with animals. Through the use of wood basic materials and various colors such as light brown, color, white and so on, it will surely bring a hearty and natural exploration journey to children.

The unique shop model with outdoor concept and childlike interest appears in the exhibition hall of the ordering society, which is well received by the leaders and distributors of the shopping malls.

With the formal appearance of outdoor children's wear flagship brand Pathfinder children's clothing, the first batch of shops in the country have been unveiled.

In the second half of this year, under the strategic guidance of laying emphasis on the layout of the second tier market in the northern region, nearly 100 will be opened in Beijing, Shanghai, Tianjin, Nanjing, Wuhan, Harbin, Changchun, Shenyang, Hebei, Henan and so on.

To form a grand situation of full bloom in North China, East China and Northeast China.