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    French Fur Brand Yves Salomon Wants To Become A Global Brand

    2014/8/22 16:04:00 152

    FranceFur BrandYves Salomon

    Here world

    Clothing and shoes

    Xiaobian of the network to introduce the French fur brand Yves Salomon to build into a global brand.

    This year, it is famous in France.

    Leather and fur

    The brand Yves Salomon has been developing for a year. In order to create a new look, Yves Salomon, the founder and chief executive of the brand, has proposed a plan to build the brand into a global brand, and set up a series of stores in Paris, Madrid and New York to develop advanced garment production lines.

    "We regard it as the accessory of fur.

    It includes leather, knitting and other mixed products, and will also display fashionable fur in various forms.

    Salomon said.

      

     

    The biggest leap forward is the flagship store that has just opened in Montaigne Avenue, Paris. The classic fur production line, the sister production line Army Fur, Meteo and the first series of women's clothing made in March this year will be sold.

    In order to achieve the desired publicity effect, Salomon specially invited the art director Atelier Franck Durand to create a new autumn and winter advertising blockbuster. The blockbuster will be published in fashion magazine in September this year.

    At the same time, the 2015/16 autumn winter series will also launch the first men's clothing series, which has a rich variety of clothing, of which the coat accounts for the majority.

    Today, Yves Salomon has 600 sales outlets and nine flagship stores worldwide, including five in France, three in Russia, and another in Aspen, Colorado.

    In September this year, the brand also planned to build a flash shop in Saks Fifth Avenue, in Paris spring.

    Department store

    (Printemps), Le Bon March e adds additional counters.

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