2014 China International Swimwear Exhibition Successfully Held

On August 16-18, the international swimwear exhibition, which is the costumes of the bikini Exhibition Center in the scenic coastal city and the Chinese swimsuit city (Xingcheng, Liaoning), is the world's only professional exhibition on swimwear and the whole industry chain. It is also a professional trade platform for swimwear, swimwear, accessories, printing and dyeing, equipment and other related industries in the world.

The theme of this exhibition is "aggregation and upgrading". We invite hundreds of high quality swimwear brands and related enterprises to show on the spot. They include swimsuits, swimwear, beach wear, sports underwear, body building clothing, fitness clothes, sunscreen products, beach products, swimwear fabrics, accessories, knitted and crochet fabrics, fiber and related equipment.

"Ten brands" bring swimsuit Exhibition

There are more than 110 brands exhibiting at home and abroad.

During the period, the organizers pushed the "ten big brands of China International swimwear Exhibition" (ARENA, Adam, HOSA, Ann Li Fang, Zhou Ke, ROXY, JANTZEN, Katie long, Au de Kah and Sanqi) to show up, bringing a swimsuit exhibition to the audience.

It is understood that ARENA, Zhou Ke and other professional swimming brands will show their unique design concept and product function development; love has brought the concept of "Swimsuit Dress" to share with the audience the combination of China and the United States and swimwear. HOSA, Fang Li Fang, and China's well-known trademarks KDILON, Katie, dragon, eksank and Sanqi will have their own fashion design concepts and rich product lines.

In addition, overseas brands are actively involved in this exhibition.

The Australian brand "ROXY", the 103 year old brand of the famous American swimsuit brand "JANTZEN", and the imported wind from Brazil's famous herringbone brand "Ipanema" and "Havaianas" and the famous Japanese swimming goggles brand "TABATA" will be greatly appreciated.

This exhibition is also attracting the quality brand resources at home and abroad, becoming the most authoritative swimwear industry platform, highlighting the influence of industrial demonstration cluster.

Exhibition, competition and field events will be launched in the same period.

2014 China International swimwear exhibition focuses on "polymerization and upgrading". Through exhibitions, forums, T show and other activities, the associated resources of swimsuit industry are widely gathered.

On the morning of the 16 opening day, China International swimwear Exhibition "ten brands" popular trend release will be staged in the exhibition hall.

At that time, "ten brands" have appeared in succession and can not be missed.

In addition, 2014 China (Huludao Xingcheng) clothing e-commerce summit, 2014 "Jia Zhao Ye" Cup third China (Huludao Xingcheng) International swimsuit model competition, 2014 China (Huludao Xingcheng) garment industry economic forum, 2014 "peach swim suit" Cup fourth China (Huludao / Xingcheng) swimsuit design competition, 2014 Chinese swimsuit "ten big electric business" brand joint activities and other activities in the same period.

Online and offline platforms help products enter the market

At the invitation of the professional audience, the exhibition invited more than 100 VIP business representatives, electricity suppliers, buyers and other channel resources to promote enterprises to pform from single channel to multi-channel and all channels. Gathered at home and abroad, a number of trade organizations and brand buyers came to the exhibition to help enterprises get orders and help quality products "enter the market" into the fast lane.

It is worth mentioning that the "Tiancheng swimming industry" jointly sponsored by 7 backbone enterprises in the swimsuit industry in Xingcheng has brought "Xingcheng swimsuit industry public service platform, namely Bikini International Expo Center Project" (hereinafter referred to as "platform") as the exhibition site.

The platform takes on the functions of "six major centers": logistics business center, R & D design center, product inspection center, talent development center, culture exhibition center and capital operation center.

Among them,

One of the projects is "China swimsuit full e-commerce platform", which runs on the opening day of the exhibition and completes the first online paction at the opening ceremony.

The e-business platform and the exhibition have been integrated online and offline.

Combined with virtual technology, it will become a professional O2O swimming mode e-commerce platform.

The exhibition will also integrate the upstream and downstream industrial chains with the integration of the related resources of the swimsuit industry. It will become the most authoritative and professional international annual event of the Chinese swimsuit industry and become the aggregation platform for the deep adhesion of enterprise needs.

Related links -- introduction of Xingcheng swimwear industry

After thirty years of development, Xingcheng swimsuit industry cluster has made considerable progress in terms of quantity, scale of production, technological level, product quality, independent brand innovation and export earning, and has formed a strong competitive industrial cluster representing the development direction and trend of Chinese swimsuit.

In September 5, 2010, Xingcheng was awarded the title of "China swimsuit city" by the China Textile Industry Federation and the China clothing association. The swimwear industry cluster was awarded the title of "the ten major industrial clusters of Chinese clothing" by the China Textile Industry Federation.

By the end of 2013, swimsuit manufacturers in Xingcheng reached 573, with 180 million sets of output, annual sales revenue of 13 billion 100 million yuan, export volume of 200 million yuan, 60 thousand employees directly, and industrial cluster enterprises with 509 registered trademarks, 3 of which were well-known trademarks in China, and 29 of them were famous trademarks.

Among them, "butterfly posture", "Katie dragon" and "brand" have been registered in Italy, France, Russia, Korea and other countries.

With Xingcheng swimsuit

The acceleration of cluster pformation and upgrading has witnessed explosive growth in Xingcheng swimsuit e-commerce network sales.

At present, there are nearly 4000 swimsuit sales outlets in Huludao and Xingcheng, accounting for 70% of swimwear sales in China. Annual sales of over 3 billion 500 million yuan have become the main marketing channel for swimsuit enterprises.

At the same time, the government of Huludao and Xingcheng has built the swimming electronic commerce platform in the Binhai Economic Zone. The national customs administration has approved the pilot export trade of cross-border e-commerce in Huludao. It is the first pilot city to get cross-border e-commerce export in China.

Relying on a large number of network goods resources, network business groups and paction scale, through e-commerce platform, this carrier has formed an e-commerce cluster with distinct characteristics, clear industrial chain and perfect service system.

Truly achieve information flow, capital flow, logistics three in an integrated e-commerce platform, to achieve the park detection, customs clearance, express delivery, one-stop service, to achieve information dissemination, business operators, online payment of the three platforms effective convergence, to achieve "online offline zero distance", the integration of the physical market and the virtual market, the Xingcheng swimsuit to become the world's capital of the world.