Visiting New York Exhibition: Going To Business? Start Your Business!

In the first half of this year, the US economy further played a melody of recovery. Driven by consumption and investment, the economy rebounded significantly in the two quarter. In particular, the employment situation has continued to improve and market confidence has been steadily improving. But at the same time, the growth of service consumption, such as financial insurance, housing and hydropower, increased significantly compared with the same period last year, and the proportion of consumption expenditure increased, which led to a slight slowdown in the growth of commodity consumption, including clothing. It seems that the macroeconomic trend has not yet benefited personal clothing expenditure. In this case, what changes have taken place in the purchasing strategy of the US buyers? What are their demands for the delivery capacity of the partners?

In July 22nd, for 3 days, sponsored by the China Federation of textile industry, the fifteenth China Textile and clothing trade exhibition (New York), jointly hosted by the textile industry association of the China Council for the promotion of international trade and the Frankfurt Exhibition (US) company, was opened in New York's New York Convention Center. 503 Chinese textile and garment enterprises have come to the New York exhibition with the intention of understanding market changes and seeking opportunities for cooperation. Whether they are the first time exhibitors, or the "old friends" who report each year, they hope to catch the new business opportunities that emerge in the economic turning point with the help of the platform of the East Coast's largest textile and clothing professional trade exhibition.

Deepening the hinterland and perceiving the market

In the summer of July 2014, the New York exhibition was again embedded in New York's international fashion merchandising Exhibition (APP), the TEXWORLD USA (USA) and New York international home textile purchasing Exhibition (HTSE) in the form of China Pavilion. In the exhibition hall with a total area of 23000 square meters, Chinese textile and garment enterprises are still the most important exhibitors.

　　 Exhibition On the opening day, the reporter saw almost every exhibitor's products were different from the domestic exhibitions. No matter the pattern, color, style or style were closer to the customs of the United States, we can see that many exhibitors are trying to adapt to the consumption level of the United States and South American countries. Without affecting the exhibitors' reception, the reporter interviewed several textile production enterprises. Li Jianguo, general manager of import and export branch of Yantai North home textiles Co., Ltd., told reporters that their enterprises have participated in the New York exhibition sponsored by the textile and Trade Promotion Committee for five or six consecutive years. Every year, enterprises have new harvest. "The company's home textile products are always facing the export market. We believe that even if the US economy fluctuates, the market is the largest in the world, so we value the exhibition in the deep hinterland." Li Jianguo said.

In fact, the textile exporters who have long ploughed the US market feel that this market is not as good as it used to be in recent years. On the one hand, the economic crisis has led to fluctuations in demand levels. On the other hand, the pressure of shifting middle and low end orders to Southeast Asian countries is increasing. According to the data of the textile and apparel Office of the US Department of Commerce, China accounted for 35.34% of the major textile and clothing import market in 1~5 2014, down 0.78 percentage points, the largest decline compared with other Southeast Asian countries. Under such a new market situation, China's export enterprises are eager to seek professional trade platform, while observing the market changes while showing their customers' image, and planning for the next step.

Chen Yuanqing, the head of foreign trade of Dongguan City special Garment Co., Ltd., said that enterprises began to attend the New York exhibition in 2007. At this year's exhibition, the company has received more than 10 professional customers in the first two days. Although most of the customers are retailers, 300 sweaters, even a medium-sized order, did not affect the company's participation. In Chen Yuanqing's view, these retailers are exactly the effective customers the company is looking for. "New York has been in operation for 15 years, and large customers in the United States have found stable Chinese partners. Our small companies must compete in order to achieve better results."

Stabilizing audiences to attract the first show of enterprises

In recent years, with the improvement of the concept of exhibition organizers, the exhibition mode and service means of New York exhibition have been improving. Under this background, the brand effect of New York exhibition has been constantly highlighted, and has accumulated considerable reputation in the industry and the US market. Because of the depressed demand in European and Japanese markets, some textile exporters began to turn their attention to the US market. In the face of opportunities and challenges in parallel with the market situation, they prefer to have a stable exhibition group, good industry reputation of professional exhibitions. Thus, the New York exhibition became the next choice for its landing in the US market.

Shanghai textile raw material company is an old friend of New York exhibition. Under the testimony of New York exhibition, the company has made some achievements in the US market in recent years. Zhu Yimin, the head of the booth, said that the five foreign trade department of New York is the first time to attend the exhibition in the United States this year. It received more than 10 customers on the two day before the exhibition. He said: "the focus of our company's previous business is mainly in Europe, and it has been in Europe for many years. However, due to the low economic situation in Europe, the company hopes to explore the needs of the US market in New York in recent years, and further expand the business of the market. At present, we have seen some substantial progress. " It is understood that the company's products are mainly high-end high-end children's clothing, because there is still a lack of understanding of the U.S. market, so the American customers feel that the order price of their products has exceeded expectations. After the exhibition, such as Shanghai textile raw materials company, the most important task is to summarize the product positioning and how to better connect with the market, so as to prepare for the next business development.

For the first time in interviews Exhibitors The domestic small and medium-sized enterprises generally sigh, "to do the US market, we must combine the consumption habits and consumption levels of the local textile and clothing, and the amount of the running volume can hit the middle and high end, try every means to reduce their own cost, and strive to occupy the possible market share. After all, the American market has big plates and lots of opportunities. It is understood that during the process of helping enterprises to develop the US market, this year the New York exhibition organizers made new attempts in matching buyers' services. Under the new service idea, the sponsor has signed a cooperation agreement with Tradegood. Provide Buyer matching service support for the exhibition, and help buyers and suppliers to achieve more precise and effective docking.

Fifteen, professional services bear the expectations of exhibitors.

This year is the fifteenth year of the New York exhibition. In the past 15 years, the New York exhibition has set up a reliable bridge for Chinese enterprises to open up overseas markets. Lin Yunfeng, vice president of the textile industry branch of China Council for international trade promotion, pointed out: "taking New York home textile exhibition" (HTSE) as an example, after many years of hard work, New York home textile exhibition has developed into an important platform for purchasing the home textile market in the United States. With the continuous improvement of the US economy and the real estate market, we are confident that the exhibition will become the best trade platform for buyers to buy home textiles. In terms of APP, through cooperation with Frankfurt exhibition company, we have presented a diversified procurement platform for buyers. The joint exhibition form of multinational exhibitors makes buyers one-stop shopping more convenient and efficient.

Talking about the development and change of New York exhibition, Chen Yuanqing of the imperial Garment Co., Ltd. is deeply impressed. In his impression, the exhibition of New York 7 years ago, no matter the size of the exhibition hall or service strength, is not as perfect as this exhibition. "The organizers have intensified their publicity efforts this year, which is a very good service for those companies who have crossed the ocean to a foreign country. They can achieve twice the result with half the effort. With the development of the New York exhibition today, the flow of professional spectators has been greatly improved, which is the obvious progress we have seen in the past 7 years, thanks to the organizers' clear positioning of the exhibition.

The New York exhibition is one of the most important overseas exhibitions in the industry. The organizers have optimized the exhibition service again this year. In order to further enhance the efficiency of commercial docking, the organizers have increased the invitation of the professional audience: not only using the domestic exhibition platform and domestic industry media to introduce, but also increasing the publicity efforts in the US, including promoting cooperation with various textile, clothing and Shi Shangmei bodies in the United States, and inviting the audience through a large number of DM mail, direct mail and electronic invitation cards. Meanwhile, New York Exhibition We have been working hard to help exhibitors in this exhibition, and this year is no exception. On the day of the exhibition, a total of 3 Chen Li divisions helped the enterprises to arrange exhibitions and help exhibitors optimize the display and enhance the overall visual image of the booth.

Shen Hui, sales manager of Changzhou Shenda Warp Knitting Co., Ltd., said this year is the first time that the company has tried to use the professional designers provided by the organizers. The new way of exhibition brings new exhibition ideas, so that the products of the booth can be displayed at a hierarchical level, which will attract buyers' attention. "Organizers of the exhibition attach great importance to the exhibition effect. This year is the fifteenth year of the New York exhibition. We hope that the exhibition will continue to grow stronger and stronger. Our enterprises will continue to follow the New York exhibition and deepen the American market. "