Home Textile Industry Cluster Attaches Importance To Developing Regional Brand

Here world

Xiaobian of the network introduces the home textile industry cluster to the development of regional brand.

Last year, Intertextile China International Home Textiles and accessories (Qiu Dong) Exposition (hereinafter referred to as China International Home Textile Exhibition), the home textile cluster Exhibition Group has achieved the ideal effect of exhibiting. This year, they continue to show their business, hoping to reach more professional buyers at the 2014 China International Home Textile exhibition, and display their respective regional brands more and more deeply to the audiences at home and abroad.

Due to region

To bring more opportunities for development of cluster enterprises, and further display regional brand and pformation results has become the driving force for the exhibition group to adhere to the exhibition.

Haining Pavilion: comprehensive advantages are incomparable.

Xu village in Haining city of Zhejiang province has the spirit of "hard work and pioneering spirit".

The three "Xu Cun conference" held in Jiaxing established the status and direction of the private economy in Jiaxing's economic development.

A series of system and mechanism innovation has made the development of home textile industry in Xu Cun town, Haining, Zhejiang, an unparalleled first mover advantage in other areas. At the same time, the competitiveness of the regional brand of "Xu Village textile" has been further promoted.

Grow with exhibition

Looking back at the development process of China international home textile exhibition, we can clearly find the development track of Haining home textile pformation and upgrading.

Zhu Weiqiang, Secretary of the Party committee of Xu Cun town, Haining, Zhejiang, introduced Xu village's emphasis on industrial pformation, and tried to eradicate and reduce water pollution from the source, focusing on the improvement of home textile finishing and reorganization. Through mergers and acquisitions, forced retreat and machine replacement, the quality of home textile finishing was improved and the layout of the environment was better.

"The Haining home textile industry started in the family industry, and the family industry grew with the China International Home Textile Exhibition".

This year, the government is gradually guiding the family industry to enter the industrial park, thereby improving the production efficiency and product quality of the enterprises. This will help to further strengthen the "Haining home textile" regional brand and attract more customers at the China International Home Textile Exhibition.

Zhu Weiqiang emphasized.

China international home textile exhibition has played an indispensable role in promoting the development of home textiles in Haining, making the exhibition itself an important platform for communication and communication in the industry.

Nowadays, Xu Cun has become a famous production base of jacquard decorative cloth in China and one of the famous household textile industrial clusters in China. The market share of products is more than 35%, and the annual output of decorative cloth is more than 1 billion 500 million meters. The annual turnover of Haining Home Textile City in China is nearly 6 billion yuan.

Haining's home textile industry cluster is increasingly mature and has a high degree of agglomeration, strong innovation capability, perfect service system and comprehensive advantages.

Attach importance to creative design

As early as 2011, "Haining home textiles" was recognized as a regional brand in Zhejiang Province, and "Haining home textiles" in recent years, its popularity in the market has increased rapidly.

In order to extend the "smile curve" at both ends and increase the added value of the product design, in 2013, "Haining home textiles" was officially titled "China International Home Textiles Creative Design Competition", which was the first time in the history of competition to be named by industrial clusters.

Zhu Weiqiang said: "the China International Home Textiles Creative Design Competition", which was settled in 2003, has been held for eleven consecutive sessions. It has become the cradle of the growth of the designers in the industry, and has greatly enhanced the popularity and reputation of the "Haining home textile" regional brand.

It also has a more positive and far-reaching impact on the brand building of Haining's home textile industry cluster, and directly promotes the docking of schools and enterprises, and the docking of production, teaching and research. This is reflected in the establishment of R & D centers and practice bases in Xu village by well-known institutions such as the Chinese Academy of fine arts and Zhejiang Sci-Tech University.

In addition to the promotion of creativity and design to the home textile industry, Xu village has strengthened the protection of intellectual property rights, promoted the brand building of enterprises, and added strength to the "Haining home textile" regional brand.

After several years of practice, rights protection has developed a more mature "industry, mediation, administration, justice" four in one mechanism.

In 2010, Xu Cun set up an office of intellectual property protection, launched copyright registration, cracked down on piracy infringement, and actively created a "home textile enterprise copyright protection service platform", with obvious results.

In 2013, the number of office registration rights increased to more than 2100, and mediation disputes were reduced to 26.

The development of copyright protection has greatly enhanced the awareness of copyright registration, improved the environment of enterprise design innovation, and added a positive energy to the independent innovation of China's home textile industry.

At the 2014 China international home textile exhibition, let's hope that the Haining home textiles that focus on creative design will surprise us.

Yuhang Pavilion: developing brand fabric

China international home textile exhibition has been accumulated for 20 years. It has contributed to the progress and changes of the home textile industry. It also witnessed the growth of Yuhang's home textile industry.

Home textile industry is the traditional dominant industry of Yuhang industry. It began to develop in Yuhang in 80s. After a long period of cultivation, growth, expansion and promotion, especially after participating in the China international home textile exhibition, a number of excellent home textile and textile brands emerged, such as Otas, Zhongwang holdings, kirda, Central Asia cloth, Ai Ke, Ya Shi Ju, bu Yan Bu, and so on, to further expand and strengthen the "Yuhang home textiles" regional brand.

As an old friend of China international home textile exhibition, Yuhang District, Hangzhou City, Zhejiang Province, focuses on the development of large scale backbone (leading) high-tech enterprises, attracting small and medium-sized enterprises of science and technology, and constantly optimizing the innovation environment of science and technology enterprises, and has made remarkable achievements.

This year, under the advocacy of Yuhang District People's government and Yuhang Home Textile Industry Association, more than 160 Yuhang textile enterprises participated in the 2014 China international home textile exhibition, focusing on the brand advantages of Yuhang home textiles, further enhancing the competitiveness of Yuhang's home textiles regional brand and promoting the sustainable development of the group.

Zhu Zhenwei, member of the Standing Committee and deputy district head of Yuhang District of Hangzhou, said that the continuous participation in China International Home Textile Exhibition not only created an advantageous traditional industry, but also expanded the popularity of Yuhang.

The development of Yuhang home textiles has promoted the development of Chong Xian, Ren He, canal and other regions, and many of them have lived a prosperous life.

In 2013, 160 home textile enterprises in the region completed the industrial output value of 11 billion 187 million yuan, an increase of 1%, accounting for 7.6% of the total scale industry in the region; the delivery value was 4 billion 340 million yuan, an increase of 5%; and the profit was 206 million yuan, an increase of 6%.

However, due to the lack of terminal products and brand advantages, and over reliance on exports, with the rising cost of production factors in recent years, the complex international economic environment and the rise of Southeast Asian competitors, the pressure of Yuhang home textiles development is increasing.

Yuhang textile industry mainly concentrated in the eastern part of Yuhang District, including "two dyeing and finishing" and "three major bases".

"Two major dyeing and finishing" is the Renhe dyeing and finishing block, East Lake dyeing and finishing block, which aims to solve the bottleneck of dyeing and finishing and improve environmental quality. The "three big bases" is the home textile industrial base centered on Chong Xian, Ren He and canal.

The production equipment of Yuhang home textile enterprises is at the top level in China, and is also at the advanced level internationally. However, many small and micro textile enterprises are at the low end of the industrial chain, and the added value of products needs further improvement.

At the same time, the sales mode of Yuhang's home textile industry is very traditional, and needs to be innovated and perfected under the new market situation.

Zhu Zhenwei believes that the "Yuhang home textiles" regional brand must truly build a strong brand to the high end of the industrial chain. We must continue to build our own brand, innovate the sales mode and channel, and achieve cleaner production in the upstream and downstream industries chain.

"Strengthening the regional brand of" Yuhang home textile "needs to promote the integration of brand and channel of Yuhang home textile, and enhance the equipment level and technological level of the printing and dyeing industry closely related to the home textile industry.

Facing the current weak global economy and rising costs, China's home textile cluster and enterprises are indeed difficult and challenging.

However, the desire of customers for high quality home textile products is a huge business opportunity for Yuhang home textiles.

2014 China international home textile exhibition has been strongly supported by Yuhang home textile enterprises and has been actively participating in the exhibition. This is enough to prove the strength of China International Home Textile Exhibition and its important position in the international home textile industry.

Tongxiang Pavilion: showing a new look of pformation

China is a huge consumer market and one of the world's largest exporters of home textiles. China International Home Textile Exhibition plays an important role in developing the market for home textile industry at home and abroad, and provides an excellent platform for cooperation, negotiation and trade.

"Facing the trend of improving home textiles, Tongxiang is ready. They have enough strength to face the test of the market. With the help of the international professional exhibition platform of China international home textile exhibition, under the leadership of the Tongxiang government, we will open up a wider market, create more opportunities for its home textile enterprises and go further in the wave of the new era."

Zhang Haiming, deputy director of Commerce Bureau of Tongxiang City, Zhejiang Province, said.

Tongxiang's home textiles are mainly concentrated in cannabis and Zhou Quan.

This year, cannabis town has always adhered to the development idea of "creating large clusters with small businesses", vigorously nurtured the cultivation of enterprises, promoted the overall development of the home textile industry with the pformation and upgrading of small and micro enterprises, and actively created the "hemp home textile" brand base.

Hemp town's home textile and textile industry started in 1980s, mainly based on family workshops. After more than 20 years of vigorous development, it has basically formed a regional characteristic economy based on the cluster of small and medium-sized enterprises, supported by the special industrial function zone and specialized market, raw materials supply, fabric weaving, finished products processing, finishing and printing, finishing, product design, quality inspection and sales. The household textile and fabric technology has been upgrading constantly, and the product style has been upgraded. It has become an important lump featured economy in Tongxiang.

Tongxiang home textiles in recent years, through the adjustment, reorganization, pformation, upgrading and related supporting development of various links in the industrial chain, the overall level of the industry has been greatly improved, the variety of products has been increasing, the fabric styles are diverse, and the colors are complete, which is deeply recognized by the people and consumers in the industry.

For example, home textile and textile enterprises can produce different width of decorative cloth, such as small jacquard, jacquard dyed fabric, printing and other sand fabrics, curtain fabrics and household textiles such as blanket, cushion, sheet and so on, and develop green environmental protection decorative cloth with high strength, breathability, permeability, fire resistance, anti-aging, antistatic, UV resistance, acid and alkali resistance, high temperature resistance, corrosion resistance, non-toxic, harmless and so on.

"Since last year's Tongxiang Exhibition Group has gained a lot in the exhibition, the home textile enterprises of these two clusters are very sure of the effect of the exhibition. This year's registration enthusiasm is very high, and the booths of the 1.5 exhibition hall are all empty.

The booth area of Hangzhou Bay Textile City in Tongxiang Pavilion increased from 7 booths last year to 40 stalls this year, reflecting the expectations of small businesses in Hangzhou Bay Textile City.

Zhang Haiming said.

Nearly 15000 square meters of display area, the number of exhibitors in Tongxiang home textile enterprises has increased rapidly, which has fully proved the influence of China International Home Textile Exhibition on Tongxiang home textile enterprises.

With the strong support of the government, hemp and Chizhou Town, the main producing areas of home textiles and silk quilts, have relatively complete industrial service system.

The industrial park built in cannabis town is planned to be 2 million square meters, equipped with the light textile raw material market, the special market of sand released and the Hangzhou Bay light textile city of China, so as to facilitate the purchase of raw materials by enterprises in the park.