Exhibition Skill Training

In order to ensure good exhibition efficiency and effectiveness, Equipment After booth personnel, training for booth personnel is indispensable. Both temporary and regular staff, including senior staff, should be trained. The purpose of the training is to make the exhibition personnel understand the purpose of exhibition, grasp the work skills of exhibition booth, and foster cooperation and collective spirit.

The training of exhibition personnel should be included in the exhibition work plan and become a normal job. If the conditions permit, arrange for more formal training, at least before the opening of a simple job description and technical guidance. The training work can be started after selecting the booths. Regular training forms include preparatory meetings or training courses. The time can be half day to two days, but the location should be specially arranged. We should try our best to use teaching aids, such as projectors, lecture notes, etc. The training method should be as formal as possible, and the more formal it is, the more important the organizers will be, and the better the training effect will be. If the principal responsible person takes part in the exhibition, he should also take part in the training, which is beneficial to improving the training effect.

Training contents: there must be a system and training materials should be printed and printed. Exhibition industry associations, exhibition research institutes and Exhibition consulting companies in Europe and the United States arrange special exhibition training. They have special training materials, video tapes, and so on. They can be purchased for reference. The training materials should be classified as confidential, and the training contents and steps can be divided into three parts, arranged as follows:

　　 Situation Introduction: including personnel introduction, preparation presentation, exhibition presentation and so on. The purpose of the presentation is to familiarise the booth personnel with the exhibition background, environment and conditions. First, introduce yourself, trainers and trainees introduce themselves, not only to introduce names, work, but also to introduce knowledge and experience in exhibitions. Exhibition, including exhibition and booth. The exhibition will include the name, location, date of exhibition, opening time, venue, location, entrance, office, restaurant, toilet location, etc. the booths will include exhibition intention, exhibition purpose, target audience, booth location, booth number, exhibition booth, and the overall arrangement of exhibition work. Exhibition activities include press conferences, opening ceremonies, Museum Day activities, VIP reception activities, etc., and put forward corresponding work requirements for exhibition personnel. The exhibits will introduce the performance, data, usage and usage of each exhibit in detail. Market introduction, including sales scale, sales channels, rules and regulations, characteristics, habits and sales prices.

Work arrangement: arrange the booth work for the booth personnel, and put forward the requirements and standards, so that everyone on the booth should know and understand the purpose of the exhibition; arrange the booth work, including audience reception, trade negotiation, data dissemination, public relations work, news work and follow-up work, etc., to divide the work and make requests; management arrangements, including working hours, shift arrangements, daily booth meetings, records management, etc., including administrative arrangements, including accommodation, meals, schedules, schedules, etc. The exhibition is mainly for the purpose of the transaction. The preparation for the exhibition booth is carried out around the market, including market research, preparation of sources of goods, preparation of product information, preparation of trade terms, etc.

Technical training: reception and training of main booths. Promote Skill. Booth work is different from that in other environments. Even experienced salesmen should receive training in booth skills. We can use simulation mode and prepare perfect and systematic training materials. In addition, if possible, we should train the booth staff to have a serious work attitude, teamwork spirit and sense of collective.