Children's Clothing Became The Highlight Of Half Year's Performance

It has been playing the two or three tier city.

An unaudited semi annual financial report was released yesterday.

The report shows that in the first half of the year, the company achieved an operating income of about 2 billion 930 million yuan, of which the main business revenue was about 2 billion 890 million yuan, up 7.35% from the same period last year.

In the first half of this year, the children's industry became the initiative of the company's economic growth.

Show that children's clothing grew faster, and realized the main business income of 1 billion 170 million yuan, an increase of 30.9%.

Thanks to the impact of e-commerce, Semir is also actively pforming.

"Semir" and "Barbara" have been Semir's two largest brands.

On the basis of consolidating the dominant position of these two brands, Semir implements multi brand strategy.

In the field of adult clothing, it Michaa brand is jointly operated, acting as a Marc Ochr (34) Polo brand; Minibalabala and dream brand are introduced in the field of children's business, and Sarabanda brands are represented.

The total number of Semir retail stores reached 7563. Future Ltd will continue to invest more in brand building. After hiring Lee Min Ho, it will employ Kim Su Hyon, a popular Korean pop star, as spokesperson.

At the same time, Semir will integrate resources through the investment in animation, film and television, children's education, Internet services and other related children's cultural and educational industries.