The Overall Downturn In The Apparel Industry Is More Intense.

Busen shares issued semi annual reports, the first half of which achieved operating income of 214 million yuan, down 22.37% compared with the same period last year; net profit attributable to shareholders of listed companies was 33 million 289 thousand and 800 yuan, down 394.18% from the same period last year. This semi annual report is a major reorganization of Busen shares, which was "closed down" by Hong Wah's agricultural backdoor, but its performance was horrible.

For the decline in performance, Busen shares believe that the overall downturn in the apparel industry, the more intense competition, terminal sales continued to be weak, its orders declined, the cost of opening stores increased, resulting in a larger decline in performance compared with the same period last year.

This year, China's economy is slowing down and stabilizing. Due to the slowdown of the national economic growth in the first half of this year, the downward pressure on the economy has increased.

Busen shares said that from the perspective of clothing enterprises, the market competition faced is fierce than before. It is not easy to get orders than before, and the cost pressure is also increasing. Enterprises must strive to shift from the "no" standard to the "good or bad" standard now, and must shift from low level and low cost expansion to quality benefit growth. Such a change is very difficult for enterprises, which will inevitably lead to mergers and acquisitions and some low level production capabilities.

In fact, Busen shares are losing money gradually in the process of industry turning. Although experienced adjustment and try, but after all, did not resist all aspects of the pressure. Last year, even though Busen realized its operating income of 651 million yuan, it dropped by 0.34% compared to the same period last year, but its net profit was only 6 million 66 thousand and 300 yuan, down 84.9% compared with the same period last year.

Judging from the performance of Busen last year, its main business scale has not changed significantly, and net profit has fallen sharply, which means that its cost is rising fast, though it has scale support, but its output is less and less.

In addition, Busen group's controlling shareholder Busen group has illegally occupied the listed company. capital And Busen shares have not been released in time. Busen shares, its controlling shareholders and the responsibility of the event were criticized and criticized by the Shenzhen Stock Exchange.

These indicate that Busen shares are running poorly and management is in chaos. In the narrowing of profit margins and the difficult situation of the industry, Busen shares, which have only been listed for more than three years, have been backdoor.

　　 Busen The dilemma is only a microcosm of the whole industry downturn. Since last year, the performance of Chinese men's wear listed companies has declined. Data show that most of the 11 men's listed companies have negative growth in net profit, and the whole industry is facing transformation. In the past, the way of promoting growth by crazy shops has come to an end. The integration of online and offline development will be a long-term trend.

Some analysts believe that Men's clothing industry The plight of the past two years is related to the reasons for the horse racing in the past few years. Industry reshuffle will not end in a short time. Although inventory pressure has been reduced after last year's inventory and channel adjustment measures, the effect of active adjustment and business transformation is not yet obvious.

Mr. Wang Peiyuan, a well-known investor, said in an interview with he news network that with the advent of the electricity supplier era, many private stores have closed down, and many of the large clothing manufacturers have to close their own businesses. The process of the major brands of clothing has begun. This will surely change the existing management pattern of the clothing brands. Some of the clothing brands that have contacted and used the electricity supplier earlier will be expected to open up a new business blue ocean.