Quanzhou's Jinjiang Shoes And Clothing Self Operated Exports Exceeded 1 Billion US Dollars.

　　 Jinjiang The relevant person in charge of the Jinjiang Municipal Economic and Trade Bureau analyzed that the comprehensive recovery of the traditional European and American markets undoubtedly boosted the growth of the export of Jinjiang, while the traditional export industries such as shoes, clothing, textiles, toys and umbrellas, which actively adjusted the market products, actively explored new channels, and advocated the independent brand, were the fundamental reasons for the continuous rise of export volume.

　　 As of July, shoes and clothing exports exceeded $1 billion.

Jinjiang economic and Trade Bureau responsible person said that in recent two years, Jinjiang's self export performance is quite bright, especially last year almost a year of growth of more than 50%, which is called "all the way red." After last year's high growth, Jinjiang's self export has entered a rational growth this year. Coupled with the overall warming of the traditional European and American markets, the current export of Jinjiang has shown a steady and benign growth trend.

From the export industry, 1-7 months, Jinjiang clothing, shoes, textile, chemical fiber, umbrellas, toys and other major export industries maintained a growth trend, including clothing and shoes, the two traditional industries, self exports were double breakthroughs of 1 billion U.S. dollars, respectively, 1 billion 14 million and 1 billion 13 million 600 thousand U.S. dollars, an increase of 39% and 24%. It is worth mentioning that last year, the two industries did not break even 1 billion dollars until October. This goal was achieved 3 months ahead of schedule this year.

From the export market, the traditional European and American markets have been completely out of the trough and strong return. In 1-7 months, Jinjiang's industries exported to the EU 679 million 600 thousand US dollars, an increase of 46.45%, and exports to the United States of US $347 million, an increase of 33.95%.

　　 Mode of channel reengineering enterprises to actively adjust breakout

Customs statistics show that in the first half of this year, the total value of China's imports and exports has dropped slightly compared with the same period last year, but the national foreign trade has been gradually warming up. The above data show that Jinjiang's foreign trade situation is obviously faster than that of the whole country. This has benefited from the positive adjustment made by Jinjiang's export enterprises to the increasingly complicated foreign trade situation. Through the development of high value-added products, the development of new channels, and the advocacy of independent brands, it has opened a way for its own development.

It is reported that, influenced by frequent exchange rate fluctuations and other factors, international merchants are placing more and more cautious orders. Although the market capacity is still in existence, the era of "eating" for a year and a half on a long list has already passed, and foreign trade exports have entered the "short single era". The "short single era" put forward higher requirements for foreign trade enterprises. The order to China will obviously tend to have independent research and development capability and core technology, innovative ability and cost-effective products.

"We have registered our trademark in South Africa and Italy, and are planning the export of Chr (34) small channel Chr (34) independent brand. Through strategic cooperation with local acquaintances, we will achieve rapid penetration of our own brands into the local market. " Xu Lian Tan, chairman of Jinjiang Strait footwear industry Co., Ltd. said that the market in Europe and America is getting warmer and warmer, and the overall order situation is getting better.

When other peers are passively waiting for customers to produce what products they are ordering, the New Asia Group has already actively adjusted its strategy by inviting foreign designers to design fashionable and fashionable styles for their customers and guide customers to the order of their own businesses. Through the improvement of technological innovation and independent R & D capability, Xinya group is obviously superior to peers in terms of order quantity or bargaining power.

The "intelligent manufacturing enterprise alliance", led by dragon group, has created a new mode for small and medium-sized enterprises to embrace the international market. The alliance now has more than 100 small and medium-sized enterprises to join, and the league's output value has exceeded 10 billion. It provides a good platform for the order docking and resource complementarity of SMEs, and the aggregation effect of the enterprise alliance appears. In addition to the domestic market, the alliance of enterprises has extended to the foreign countries, and the enterprise alliance has been set up in Ukraine, so as to further develop the international market and build a larger alliance platform.

　 Setting up a "pool of funds" to ease the financing difficulties of SMEs

The benign interaction between government and enterprises has always been an important reason for the rapid development of Jinjiang's private economy. The continuous improvement of the export situation is inseparable from the positive guidance of the Jinjiang Party committee's government to foreign trade.

It is reported that in order to support Jinjiang The small and medium sized foreign trade enterprises with potential but not enough mortgages are supported by credit, ease financing difficulties and raise capital, support the development of small and medium-sized foreign trade enterprises, and promote the sustained, healthy and stable development of foreign trade. The Jinjiang municipal government has set up the "Jinjiang venture loan pool for foreign trade SMEs".

The "pool of funds" is funded by the provincial government and the Jinjiang municipal government for 5 million yuan in financing risk compensation. According to the agreement between the Jinjiang municipal government and the bank, the loan amount of the financing risk compensation can be magnified 20 times, that is, the 200 million yuan "Jinjiang foreign small and medium-sized enterprises' bail money".

adopt Jinjiang The screening of economic and trade bureaus and banks shows that the small and medium-sized foreign trade enterprises in Jinjiang provide loans or guarantees of not less than 40% of the loan amount. They enjoy preferential loan interest rates. In principle, loans are issued according to the benchmark lending rate announced by the people's Bank of China. The proportion of floating up to the highest level is not more than 25%, and the maximum loan amount of enterprises is 5 million yuan.

In addition, the reporter also learned from the Jinjiang Municipal Economic and Trade Bureau, recently, Jinjiang is expected to target three major industries, including shoes, men's clothing and umbrella making, from the aspects of market development, marketing channel development, new format, brand promotion and other related supporting policies, so as to support the spanformation and upgrading of the three traditional industries.