Ningbo Clothing Festival "Four Links Three Taiwan" Transformation

The eighteenth Ningbo international costumes fair, with the theme of "creative Ningbo and Oriental dress", will be unveiled in October. In the face of the fluctuating economic environment and the new demands of transformation and development of garment enterprises, the apparel festival takes the industrial chain, the market chain, the service chain and the innovation chain as the key link. With the exhibition platform, stage and platform as the important carrier, through the implementation of the strategic concept of "branding, specialization, marketization and effectiveness", we can enhance the actual effect of the garment Festival, promote the transformation and upgrading of the industry, and create the garment. The strategic goal of loading cultural cities.

Solid industry chain

The Ningbo apparel Festival has played an important role in promoting the construction of a huge textile and garment industry cluster in Ningbo. The clothing festival, which has been in its eighteenth year this year, will be more deeply rooted in the industrial chain. It is committed to building a one-stop procurement negotiation platform from clothing brand, processing, design to accessories and equipment, and promoting the continuous optimization of the textile and garment industry structure in Ningbo.

As the main activity of the costume festival, the exhibition is more rich in content and exhibits more perfect structure. It covers men's wear, women's wear, children's wear, student wear, business casual wear, outdoor sportswear, accessories, clothing machinery, clothing frontiers, etc. At the same time, this year's business negotiation activities will be combined with the various links of the industrial chain. We will carefully plan and organize the development elements such as product design, accessories and accessories, brand creation, product sales, product development, e-commerce and other development elements. We will launch the international purchasing order Association, the national clothing dealers conference, the China garment business conference, and the global textile and garment supply chain conference.

Living market chain

Marketization is the main trend of Fashion Festival. The key to play the main role of the market is to "market" and "deploy" relevant resources so that the market can fully release its vitality.

On the one hand, the demand is built on the basis of strategic marketization, team work and systematic work. On the other hand, marketization is achieved through the trinity of attracting marketization, attracting investment and marketization of advertising investment. At present, Ningbo garment industry has formed a complete industrial chain covering cotton and wool textiles, silk, linen, home textiles, machinery, and so on, and gradually shows the trend of balanced development of men's clothing, women's wear and children's clothing. The strong foundation of textile and garment industry provides a broad market development space for garment festivals. This clothing festival will further expand the market and gradually influence its influence to the surrounding cities and even the whole country. It will promote the professionalization and branding of the whole garment festival with the "lively and active" market chain of the exhibition.

Excellent service chain

On the set of activities, the organizing committee will focus on the integration of resources such as information, technology and manpower needed for the transformation and development of garment industry, highlight international and domestic market expansion and creative design, and upgrade and optimize the service chain of garment Festival.

Service industry helps upgrade industries. This clothing festival aims to serve industry innovation, guide industrial upgrading and help industrial transformation with festival interaction and professional trade activities. In exhibitions and business activities and exhibition activities, we should pay attention to innovation and change, while interpreting fashion and professionalism.

Service exhibitors to promote enterprise development. A series of commercial activities and fashion show support form the "full-featured" network of Fashion Festival Service exhibitors. For example, the opening of China's clothing electricity supplier docking conference can effectively help garment enterprises to enhance the operation level of electric power providers, help the small and medium-sized garment industry to seek power from the electricity supplier; the international buyers centralized multinational purchasing order will provide exhibitors enterprises a huge platform to realize global trade; the trend of fashion is released for exhibitors to gather the latest fashion and fashion information of the textile and garment industry.

To serve customers and expand the market in depth. In addition to the six major pavilions providing customers with opportunities to purchase, invest and exchange, the fair also provides trade matching services for merchants through early screening of suitable suppliers and buyers, and specially set up "VIP trade negotiation zone" in hall 23. The organizing committee will arrange special personnel to provide full service and comprehensive protection to the suppliers and buyers.

　 Strong innovation chain

On the basis of the excellent experience of exhibition in the past, the Ningbo International Fashion Festival constantly innovates. This year's innovation is mainly reflected in system innovation, platform innovation, content innovation, attracting investment and innovation.

In terms of institutional innovation, this year is the key year for the transition from the government to the market, and the pace of the development of the market is accelerating. From the former government led to the government led and market led, the garment Festival has been sustained and long-term development in the transformation of market operation system.

In the aspect of platform innovation, we re plan the distribution of the exhibition fair, add the fashion exhibition hall of No. 4 Pavilion, enhance the radiation and influence of the fashion show activities, and reduce Laughton's suffering on both sides of the tour. At the same time, we only set up direct selling exhibition hall, set up the entrance guard management system separately, giving consideration to the business negotiation environment of the specialized shop and the vigorous popularity of the retail trade hall.

In creation New exhibition By optimizing and integrating the concepts and brands of different business models and styles, we will further segment the market and create theme pavilions. In order to achieve practical results, the Trade Fair has also innovated the way of investment, and formed a three-dimensional business structure with the expansion of garment agents, franchised and international procurement as the main body, with professionals from the creative design, research and development, information and other industries as the extension, with domestic and foreign embassies and consulates, trade promotion organizations and business associations.

In terms of activity content innovation, this year's Ningbo International Fashion Week theme show has increased to more than 20 venues. The opening and closing ceremonies will also present a gorgeous show. Costume festival Exhibitors, merchants and spectators on the scene bring fashion and fashion information. The new Hong Bang and fashion development forum, which is newly added this year, will interpret the Centennial heritage of the "Hong Bang" spirit and analyze the future development direction of Ningbo's clothing industry.

Do well in "three stations" and strive for effectiveness

According to the different functions of different activities, the current clothing festival will be divided into three major sections: Fashion Exhibition negotiation, fashion fashion show and clothing forum, that is, "exhibition platform", "stage" and "platform".

The exhibition booth is set up to provide an efficient and convenient exhibition and exchange platform for the majority of textile and garment enterprises, so as to maximize the benefit of exhibitors and merchants. Stage Absorbing fashionable and creative elements, promoting the internationalization of the garment industry by introducing the top international fashion power, carrying forward the original design of the local industry, enhancing the internationalization level of the garment industry, putting together the rostrum, integrating the latest information resources of the industry, and taking the new trend of the garment industry to provide the weathervane for the small and medium-sized garment enterprises.