2014 China International Home Textiles And Accessories (Qiu Dong) Exposition Hot Behind The Refraction Of Strong Industry Development

Here world Clothing shoes and hats Xiaobian of the network introduces the China International Home Textile Exhibition: "spring ploughing" is busy. "Autumn harvest" is in sight. The 2014 China International Home Textiles and accessories (Qiu Dong) exposition is hot behind, reflecting the strong development of the industry.

Just after the Spring Festival, the Organizing Committee of China International Home Textiles and accessories (Qiu Dong) Fair has been ringing all the time. The exhibition is in the process of attracting and distributing. This year's China international home textile exhibition is very different from previous years: first, China's home textile industry is in a critical period of shifting and upgrading. Two, China's urbanization has brought unprecedented opportunities to the home textile industry. The three is to respond to the call of the state to oppose extravagance and waste, and advocate the idea of frugal exhibition. Four, the continued downturn of the world economy has made the whole home textile industry cold. This is the macro background and important factors of this year's China International Home Textile Exhibition.

Compared with the sluggish industrial economic situation, on August 2014 27-29, the China international home textile exhibition, jointly organized by the textile industry branch of the China Council for the promotion of international trade, the China Household Textile Industry Association and the Frankfurt Exhibition (Hongkong) Limited, has seen another hot scene: the booth has been snapped up all the time, and exhibitors will welcome buyers and seek business opportunities with the beautiful new products with special display and innovative technology. The China international home textile exhibition with high maturity and excellent performance has become an important booster for helping enterprises to expand domestic sales and stabilize exports. The trend of China international home textile exhibition reflects the mentality and current situation of home textile industry.

　 Tough growth: deep docking of home textile chains

"Economic downturn will stimulate the exhibition economy. Home textile enterprises to participate in the exhibition, on the one hand, because the more difficult it is, the more they want to find new ways of development. On the other hand, facing new and old customers, they can not even retreat. They must participate in exhibitions to prove their strength and enhance brand awareness. The head of the exhibition organizers said.

China international home textile exhibition is Home textile industry Although the impact of the economic downturn on the home textile industry has been deepened, the important display and exhibition platform has been playing a more and more important role in displaying the new technology and products, displaying the brand market value, and promoting the enterprise's product strategy promotion, attracting domestic and foreign customers, and expanding the market.

Data show that this year China International Home Textile Exhibition in the number of exhibitors and buyers of these two important data, all exceeded the highest level in previous years. According to the organizers, the exhibition area of China International Home Textile Exhibition this year has made a qualitative leap: this year, a total of 13 pavilions, with an exhibition area of 150 thousand square meters, has been increased from 11500 square meters last year to 19000 square meters, an increase of nearly 8000 square meters over 2013. In overseas exhibitors, there will be excellent textile manufacturers from Morocco, India, Italy, Belgium, Turkey, Thailand, Indonesia and other countries and regions to gather together to showcase the first-class products of high quality suppliers in the home textile industry. China's famous home textile industry clusters such as Haining, Yuhang, Tongxiang, Shaoxing, Huzhou, Nantong, Binzhou, Gaoyang, Pujiang, Guangzhou and so on have been reassembled in the form of exhibition groups. By then, in the autumn and winter gold purchase season, the huge consumption market and consumption potential of home textile industry will bring huge business opportunities to Chinese and foreign exhibitors.

It is reported that the expansion of the exhibition area this year is based on the full consideration of the economic operation of China's home textiles. China international home textile exhibition has been 20 years of thick deposits, and is now at a stage of "spoil". In the past 20 years, a stage beyond the rise of the industry has contributed to the progress and transformation of the home textile industry. To some extent, the milestone of the China international home textile exhibition is the watershed of the growth of China's home textile industry. In retrospect, in 1995, China's international textile fabrics, home textiles and Accessories Expo (the predecessor of the home textile exhibition and fabric exhibition) was officially born and exhibited an area of 4000 square meters. At that time, there were no professional home textile enterprises. Only 2 of them were still state-owned enterprises exhibiting in home textile enterprises. They were Foshan Southern dyeing and printing Limited by Share Ltd and Zhejiang Jinling decoration materials Co., Ltd., and the birth of the exhibition promoted the new concept of home textiles. As a weathervane of the industry, the exhibition witnessed the rapid development of the home textile industry.

In 2014, for China's home textile industry, it can be described as the year of adversity. The China international home textile exhibition has such a good "star performance", which is closely related to solid industrial foundation, unremitting pursuit of technology and brand building. All along, the China international home textile exhibition has promoted the expansion of China's home textile market demand. At the same time, changes in the public consumption concept, the growth of wedding and festival consumption, the continuous growth of demand for children's products, the improvement of residents' housing, the expansion of Gaestgiveriet Hotel, the improvement of public health facilities and the prosperity of tourism and transportation industry have all contributed to the stride forward of China's home textile economy. The China International Home Textile Expo, which has been held for 20 years, has provided a stage for China's home textile scientific and technological achievements and latest achievements, and has become an indispensable platform for communication and exchanges in the industry.

Under the guidance of the China international home textile exhibition, under the guidance of the new idea of "new home textile new life", there are more and more categories of home textile industry. Home textiles have gradually become the new favorite from the terminal supporting role, and the textile and textile industry is stable with clothing textiles and industrial textiles. According to experts, in the next 10 years, the annual growth rate of home textile market will not be less than 20%. In the next 5 years, China's household textile consumption will increase by 200 billion yuan ~3000 billion yuan, and the prospect of the entire home textile market is very impressive.

Pragmatic Exhibition: to shoulder the heavy responsibilities of the industry

As an efficient platform for home textile trade, information dissemination and technology exchange, China International Home Textile Exhibition plays a very important role in the home textile market. Home textile exhibitors hope to use this platform to display products and technology and expand market space; home textile professionals want to use this platform to understand the latest information and technology in the industry, and to purchase marketable goods and services. Therefore, whether the exposition is successful or not depends on the quantity and quality of the exhibitors, and depends on the quantity and quality of the audience. Only by matching the two, can the ideal trade result be obtained finally.

For this reason, the organizers have done the following work: determining the type of professional audience according to the theme and purpose of the Home Textile Expo, and then carrying out effective invitations. For larger enterprises, home textile SMEs are more inclined to display products and exchange information in the industry through the exhibition platform, thus increasing the invitation to professional spectators of home textile SMEs, and making full use of the main channels for professional audiences to get information on the exhibition, such as exhibition website, media promotion and peer recommendation.

At the invitation of professional spectators and professional buyers, the organizers also worked hard to provide the foundation for exhibitors to open up the market and build brand. It has been revealed that China's international home textile exhibition has accumulated a large and accurate audience database through long-term accumulation, and will give a partial invitation to some of the audience. At the same time, China international home textile exhibition has established a cooperative relationship with dozens of professional markets across the country. At that time, they will organize distributors and agents in their respective markets to visit and negotiate.

In addition, China international home textile exhibition has established close cooperation with many famous media in the industry, and will provide professional, reliable and timely reports for enterprises through their professional perspective. At the same time, the organizers also set up many activities during the exhibition, which will revolve around the theme of China's excellent home textile brand, home textile designer, home textile industry trend, international fashion home fashion trend, soft decoration design and so on.

Organizers are aware that the purpose of exhibitors participating in home textile exhibitors is to get information, understand the market, meet customers and get orders through the marketing way of exhibition. The organizers perform their duties in the field of home textile professionally, extend the service to the exhibition scope before, during and after the exhibition, effectively satisfy the needs of exhibitors, grasp the key points of the exhibition competition, and set up the exhibition brand.

Organizers said: "despite the economic downturn, the Home Textile Expo is still an important business platform. Practice has proved that when the economy is poor, the market demand is declining. Suppliers must promote their products and services through different channels in order to cope with the more intense market competition. As trade shows can gather a large number of target buyers in a short time, suppliers are able to pass the exhibition as much as possible, hoping to find better buyers.

The organizers said: "compared to other procurement channels, buyers can reach a large number of suppliers within a few days of trade shows, and can compare the quality and price of products at the same time. It is an efficient platform. Therefore, in a recession, they are more willing to go to the international large-scale textile trade exhibition, with a view to making the best purchase decision in the shortest time."

Faced with the impact of the economic downturn, the organizers said: "the crisis also brings opportunities. When the mature markets such as Europe and the United States shrink, export enterprises around the world have shifted their focus to Asia. These enterprises will actively explore Asia, especially the mainland China market, through the China International Home Textiles and accessories (Qiu Dong) exposition. At this China International Textile Expo, many overseas textile companies are coming to participate in the exhibition with the aim of contacting buyers in the mainland of China.

These years, China International Home Textile Exhibition To play an indispensable role in promoting the development of the industry, China's home textile scientific and technological achievements and the latest achievements have demonstrated the stage and become an important platform for the industry to exchange and communicate. Looking back at the development process of China international home textile exhibition, we can clearly find the development track of a new exhibition brand innovation. Nowadays, China's home textile industry is facing enormous development opportunities, but also faces challenges from many aspects. With the help of the exhibition, the development of China's home textile industry should constantly deepen innovation, rely on science and technology to improve quality and efficiency, and completely change the growth mode, making greater contributions to the development of textile economy and various undertakings.