2014 China Home Textile "Gold Sales Award" Review Meeting

Here world Clothing and shoes Xiaobian net to introduce the 2014 China home textile "gold sales award" evaluation concluded successfully.

A few days ago, the third China home textile gold award award was held in Beijing. The activities were recommended by industrial clusters, local associations, professional markets and enterprises to participate in a total of 78 units. After preliminary verification of staff information, there were 72 eligible reporting units to participate in the selection.

The jury will be invited to Su Baoyan, deputy director of the textile and Garment Brand Strategy Promotion Committee of the China Federation of textile industry, Professor Jiang Lei of the school of clothing art and engineering of Beijing Institute Of Fashion Technology, Hu Baogang, chairman of Beijing China League creative management consultant Co., Ltd., China's new Brand Forum clothing professional consultant, master of clothing marketing and Xu Bin, and Wang Yue, director of the government and Public Affairs Department of the AI consulting group. These judges are experts who are very well aware of the terminal field of textile industry. They have participated in the market planning and consultation of garment and home textile enterprises many times, and have participated in the appraisal work of related industries.

At the same time, the chairman of the China Textile Association and Yang Zhaohua, Deputy Secretary General of China Textile Association, attended the meeting.

The jury was presided over by Wu Yongqian, Secretary General of the China Textile Association, Specialized Committee. Ge Jiang Xia, editor in chief of the home textile era, introduced the relevant situation of the participating units, and highlighted the specific circumstances of the "golden sales award" unit.

At the meeting, we first studied the "assessment method" carefully, and the evaluation method was formulated by the sponsors, the Organizing Committee and the relevant experts. The contents include: General principles, evaluation objects, evaluation purposes, application conditions, assessment and examination rules, evaluation procedures and methods, accreditation bodies and disciplines, management and supervision, and Annex 9 chapters. Through the practice of the previous two activities, the selection rules have been gradually improved.

This year's selection has made new breakthroughs, breaking the first two package methods, and implementing the classified award classification appraisal. It has set up three awards: "the ten major retailers of the national home textiles", "the ten major electricity suppliers of the national home textiles" and the ten major distributors of the national textile home market. Besides, carpet products have been added to the product category, making the product category more abundant.

Expert judges also agreed that " Gold sales award "Every session is constantly improving the relevant rules, and subdividing awards according to the sales mode is very good. It can take care of different ways of operation. If we only choose the size of the marketing quota, we can not solve this contradiction. Of course, with the increasing influence of this activity and the increasing number of candidates, it is not impossible to set up an award for a product category.

Yang Zhaohua, President of the China Home Textile Association, said that we organize such an activity, mainly for the sake of enterprises. The incentive terminal marketing is actually cultivating the market for enterprises. The association serves the business and serves the market. The home textile terminal is actually rather complicated. For the current situation, it may leave some regrets from which angle to divide, but we should constantly improve it to make it more reasonable and more inspiring. The establishment of the "electricity supplier award" is very good. The development of the electricity supplier is fast. Many enterprises are actively expanding the channel of e-commerce, and some have made great achievements. We should give support and encouragement. Today, the experts not only seriously criticized, but also put forward many good opinions. This makes us more confident that this activity should be carried on continuously, and we should make the award more and more detailed, more and more authoritative, and hope that the "gold sales award" will grow into an important and influential selection activity in the industry.

Finally, the judges evaluated and compared the data of all eligible candidates, and awarded three awards, including the ten major retailers of the national home textile, ten major electricity suppliers of the national textile and ten major distributors of the national textile home market, and a total of 30 prizes. 2014 the award ceremony of China gold medal for home textile will be held at Shanghai Dahua Jinxiu Hotel and 2014 China at 13:00 on August 26th. Home textiles Dealer Marketing Forum held in the same period, please pay attention.