Wenzhou Shoe Industry Fashion Road How To Go?

"Create

The fashion capital, the shoe and leather industry is at the forefront. In view of the theme of this summit, the chairman of the China Light Industry Federation, Chen Shineng, honorary chairman of the China Leather Association, and other experts recalled the history of Wenzhou's golden card of "China Shoes Capital" more than 10 years ago, and thought that Wenzhou shoes industry has a solid technological foundation and brand foundation, and is fully capable of realizing the pformation from the traditional footwear industry to the fashion industry.

According to the development characteristics of Wenzhou footwear industry, experts believe that the footwear industry in Wenzhou should attach importance to the building of a common platform.

Chen Shineng suggested creating a joint platform for enterprises to share design innovation results.

Build an international exchange platform for carrying out design and manufacturing, and carry out design competitions.

Li Weijuan, chairman of Zhejiang Leather Industry Association, also suggested that we should create a policy support platform, a fashion exchange platform, a talent reserve platform, and a "capital" platform to attract capital to return and let the information return.

Talent training is also the focus of experts.

Chen Shineng suggested that Wenzhou shoe enterprises should cultivate qualified personnel and set up their own R & D centers based on existing high standards.

Ma Jinlong, a well-known economist in Wenzhou, suggested that the government should attach importance to the training of talents in related industries.

In addition, pay attention to

Nurturing and launching quality products have also been recognized by experts and the footwear industry in Wenzhou.

"There is still a certain gap between the cultural connotation and the details of Wenzhou shoe making brands compared with the international famous brands. We must strengthen brand building and enhance the brand influence, recognition and reputation of Wenzhou shoes, especially to strengthen the cooperation with the shoe brands of various countries, and create the famous shoes brand of Wenzhou."

Wenzhou shoe leather industry association president Zheng Xiukang said.

"The footwear industry index, which covers price, innovation and comfort, can be launched in due course."

On the regional influence of the footwear industry in Wenzhou, Xu Yong also suggested that the footwear industry in Wenzhou could be cut from three aspects: brand, technology and market, giving full play to the leading role of the professional market and regularly releasing the trend of footwear industry.

It is reported that in response to the strategy of developing the fashion industry and creating a fashion capital, the Wenzhou shoe and leather industry association has launched ten series of activities. Apart from the summit, hundreds of shoe fashion brand exhibitions will be launched. The ten fashion shoes brands of the Chinese shoes market are recommended, and the 2014 AOKANG cup fashion capital leather design competition will be held.

What is the fashion of Wenzhou footwear industry? How can we go on the way to create a Chinese fashion capital in Wenzhou? This is the theme of the 2014 China Shoes Capital Brand Innovation Summit recently held.

Experts and scholars from China Light Industry Federation and China Leather Association launched keynote speech, together with nearly two hundred people from Wenzhou shoe industry to explore the fashion of Wenzhou footwear industry.

"To build Wenzhou's fashion capital and the shoe leather industry is at the forefront." according to the theme of the summit, Chen Shineng, chairman of the China Light Industry Federation and honorary director of the China Leather Association, Xu Yong recalled the history of Wenzhou's more than 10 years ago obtaining the gold business card of "China Shoes Capital", and thought that Wenzhou shoes industry has a solid technological foundation and brand foundation, and is fully capable of realizing the pformation from the traditional footwear industry to the fashion industry.

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The development of footwear industry, experts believe that the footwear industry in Wenzhou should attach importance to the building of a common platform.

Chen Shineng suggested creating a joint platform for enterprises to share design innovation results.

Build an international exchange platform for carrying out design and manufacturing, and carry out design competitions.

Li Weijuan, chairman of Zhejiang Leather Industry Association, also suggested that we should create a policy support platform, a fashion exchange platform, a talent reserve platform, and a "capital" platform to attract capital to return and let the information return.

Talent training is also the focus of experts.

Chen Shineng suggested that Wenzhou shoe enterprises should cultivate qualified personnel and set up their own R & D centers based on existing high standards.

Ma Jinlong, a well-known economist in Wenzhou, suggested that the government should attach importance to the training of talents in related industries.

In addition, focusing on brand cultivation and focusing on quality products has also been recognized by experts and the footwear industry in Wenzhou.

"There is still a certain gap between the cultural connotation and the details of Wenzhou shoe making brands compared with the international famous brands. We must strengthen brand building and enhance the brand influence, recognition and reputation of Wenzhou shoes, especially to strengthen the cooperation with the shoe brands of various countries, and create the famous shoes brand of Wenzhou."

Wenzhou shoe leather industry association president Zheng Xiukang said.

"The footwear industry index, which covers price, innovation and comfort, can be launched in due course."

On the regional influence of the footwear industry in Wenzhou, Xu Yong also suggested that the footwear industry in Wenzhou could be cut from three aspects: brand, technology and market, giving full play to the leading role of the professional market and regularly releasing the trend of footwear industry.

It is reported that in response to the strategy of developing the fashion industry and creating a fashion capital, the Wenzhou shoe and leather industry association has launched ten series of activities. Apart from the summit, hundreds of shoe fashion brand exhibitions will be launched. The ten fashion shoes brands of the Chinese shoes market are recommended, and the 2014 AOKANG cup fashion capital leather design competition will be held.